When it comes to choosing which influencers to work with, it’s usually not about the number of followers. Actually, it’s the other way around: micro-influencers often bring much better results than famous influencers with millions of followers! Wait, who is a...
The last, most important step in any (influencer) marketing campaign should be to analyze the results: that helps you to decide which influencers to use and what should be the budget for your next campaign. But how to measure influencer marketing and which metrics to...
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