Micro Influencer Case Study: Lumene

Micro Influencer Case Study: Lumene

Earlier this spring of 2021, Lumene launched a new product line and worked with micro influencers to gain maximum visibility for the new products in different parts of Finland. The micro influencer campaign was conducted as a part of Lumene’s overall marketing...
How to measure influencer marketing?

How to measure influencer marketing?

The last, most important step in any (influencer) marketing campaign should be to analyze the results: that helps you to decide which influencers to use and what should be the budget for your next campaign. In the same way, you should measure influencer marketing...