Micro Influencer Case Study: Lumene
Earlier this spring of 2021, Lumene launched a new product line and worked with micro influencers to gain maximum visibility for the new products in different parts of Finland. The micro influencer campaign was conducted as a part of Lumene’s overall marketing...
Who are micro-influencers and why should you work with them?
When it comes to choosing which influencers to work with, it’s usually not about the number of followers. Actually, it’s the other way around: micro-influencers often bring much better results than famous influencers with millions of followers! Wait, who is a...
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