Influencer marketing trends 2022 overview 👀
Influencer marketing is continuing its growth: in 2021, influencer marketing spending grew 42%, reaching $13.8 billion. By the end of 2022, it is projected to reach $15 billion. Rapid growth, of course, also means rapid change. Here are 10 influencer marketing trends...
Long-term influencer partnerships work the best – here’s why
The rapid growth in Instagram influencer marketing has led to constant changes: what worked a few years ago may no longer work today. Whereas in the past, it has been popular to do one-off collaborations and work with one or two major influencers in order to achieve...
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