3 ways to boost word of mouth online

3 ways to boost word of mouth online

You probably already know that word of mouth advertising is significantly more effective than traditional marketing. A good word-of-mouth marketing strategy supports organic word of mouth and vice versa – if your product is already being talked about, any...
Micro Influencer Case Study: Lumene

Micro Influencer Case Study: Lumene

Earlier this spring of 2021, Lumene launched a new product line and worked with micro influencers to gain maximum visibility for the new products in different parts of Finland. The micro influencer campaign was conducted as a part of Lumene’s overall marketing...