In this article, we have put together a full guide on finding blogs and bloggers in Berlin, the German capital. We’ve listed the best blogs about Berlin, the top 11 local bloggers with the biggest audience, and guidelines on how to find more of them. Here it is! 👇🏼
1. Popular blogs about Berlin
As Berlin is such a fascinating city, there are several blogs and Instagram accounts dedicated to that city, its fascinating history, sights, and current events. Here are some of our favorite ones!
▸ Berlin Food Stories
Berlin Food Stories is Berlin’s most famous restaurant blog where Per Meurling shares his favorite eateries. If you’re trying to find places to eat in Berlin, that’s the best blog for you!
iHeartBerlin is a Berlin culture blog: it’s all about Berlin (night)life, restaurants, cafés, and upcoming events. If you’re visiting Berlin or you’d like to Discover Berlin, you should check out their guides!
2. Top 11 biggest bloggers and influencers in Berlin
The blogging culture in Germany is quite popular – and by the way, most of the blogs are focused on cooking and recipes. Though, there are also bloggers talking about travel tips, mental health, paintings, and other topics. Here are the best Berlin blogs, ordered by Instagram following!
There are three ways for finding German influencers: from Google, manually from social media, or using an influencer marketing platform. Let’s go through each of these!
1. Finding Berlin blogs on Google
The simplest way to find bloggers is to search on Google – you probably have already tried it! The more specific you are with your keywords, the more accurate bloggers you will find. You can search for keywords like “Berlin mom blogger”, “Berlin fitness blogger”, or “Berlin fashion blog” – be creative!
2. Finding Berlin bloggers on Instagram and TikTok
On social media, you can find potential creators by searching by hashtags: make sure to check relevant hashtags both in English and German. Here are some hashtag ideas that you could check when trying to find bloggers from Berlin.
▸ #berlinblogger, #bloggerberlin, #berlinerblogger, or #berlininfluencer
▸ hashtags containing cities – such as #berlin
▸ name of the country, such as #germany and #deutschland
▸ #ad, #advertisement or the same in German – #werbun or #reklame
You can also search by location. For example, you can check Reichstag, Brandenburg Gate, Berlin Television Tower, Humboldt Forum, Gendarmenmarkt, Kurfürstendamm, Charlottenburg Palace, Museum Island, The Berlin Wall Memorial, and Potsdamer Platz. After that, you can search for bars, cafeterias, restaurants, and other places influencers enjoy going to!
Finally, once you’ve found an Instagram creator that you’d like to work with, you can check profiles that are similar to theirs. For that, click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see more influencers you might want to work with!
3. Using influencer search tool to find Berlin blogs
As finding bloggers manually on Google, Instagram or TikTok is extremely time-consuming, we recommend using an influencer search tool.
Promoty is one of them. It’s an influencer search tool that makes finding influencers a lot easier: we have a global database of Instagram and TikTok influencers that you can filter by influencers’ location, their audience location, age and gender; interests, brand affinity, and other criteria.
If you’re searching for bloggers with an audience based in Berlin, you can set filters for the influencers’ audience. This way, you’ll find collaboration partners whose following matches your target group!
Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria. For example, if you’re looking for Berlin blogs talking about food, fashion, or history, just type it in the Keyword in bio filter.
If your brand’s target audience is 25-34 yo women, set the Audience filters accordingly. That helps you to find exactly the right influencers (or the best Berlin blogs) for your brand 🤍
For every Instagram, TikTok, and YouTube influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.
Here’s what the Instagram account report looks like! 👇🏼
Instagram insights of @namastehannah
To sum it up: the best ways to find Berlin-based bloggers 👀
To sum it up: Berlin is an amazing city with rich blogging culture and outstanding social media creators. You can try searching for influencers manually on – but using influencer search tools will probably you will save hundreds of hours of work 🙌🏼 Create a free account to try it out!