Your full guide to bloggers in London

Finding the right bloggers in London can be quite a challenge – it’s such a big city with so many amazing bloggers! However, blogs are an amazing way to reach your target audience as around 1/3 of British people read blogs regularly.

To make finding the right bloggers easier, we have compiled a list of the most popular London-based bloggers – together with a step-by-step guide on how to find more of them!

Here are top 7 bloggers in London:

#1 Victoria Magrath –

Victoria Magrath started her blog In The Frow in 2012 and has grown it into one of the most successful fashion blogs in the UK, with a huge social media following. In her lifestyle blog, you can find advice on all things related to fashion, hints about the latest trends and style tips on dressing affordably.

In the frow – – top fashion bloggers in London by Victoria Magrath – one of the top fashion bloggers in London

#2 Vivianne Newton –

Vivianna Newton is a blogger and fashion influencer with a unique blogging style, who gives insightful tips on all things related to fashion. She is the person behind the popular blog The Anna Edit which was previously known as Vivianne Does Makeup.

#3 Kerry Lockwood –

Kerry Lockwood is the author of the interior blog Kerry Lockwood In Detail. She uses her background as an interior designer to help her readers use home decor to turn their houses into their homes.

#4 Thomas Duke –

Thomas Duke is a true cinema enthusiast and the person behind Stepping Through Film blog and Instagram account. His blog consists of pieces related to everything film and how they have impacted him and his life.

steppingthroughfilm – Thomas Duke – one of the top bloggers in London

#5 Holly Jade – 

Holly Jade is the person behind the multi-award-winning blog The Little Blog Of Vegan. She’s a food blogger mainly focusing on sharing different vegan recipes – but also bits and pieces on general lifestyle and her London life.

#6 Megan Ellaby – 

Megan Ellaby is an entrepreneur and a fashion blogger based in London. In her blog, she mainly talks about fashion – but also about being a mom, family life, and interior design. She is known colorful style and pretty visuals.

    #7 What Stacy Did – 

    Stacy is a travel blogger and a travel photographer, who loves “slow” travel. Her blog focuses on useful travel guides and recommendations on the very best places to stay when traveling.

    whatstacydid – What Stacy Did – one of the top bloggers in London

    ?  Your guide to finding London-based bloggers

    There are three main ways to find influencers: searching for them on Google, trying to find them manually on social media, or by using an influencer search tool. Let’s review each option briefly!

    1. Searching for bloggers on Google

    The simplest way to find London-based bloggers is to search on Google – you probably have already tried it! You can search for keywords like London blog, bloggers in London, London fashion blogger, or London fashion blog – the more specific you are, the more relevant search results you’ll get.

    2. Searching for bloggers on Instagram and TikTok

    Most bloggers are also active on social media, at least Instagram and TikTok – so you can also search on these channels! The easiest way to find UK bloggers is by hashtags and locations. Here are some ideas!

    ▸ #london, #londonblogger, #londoninfluencer
    ▸ #londonfashion, #londonfitnessblogger, etc
    ▸ locations: London, different areas in London, popular bars and cafeterias.

    When you’ve found an influencer that you’d like to work with, you can check profiles that are similar to theirs. For that, click on the little ? button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will be given a list of similar accounts that you might like!


    Similar Instagram users to @theannaedit

    3. Using influencer search tools

    As finding bloggers manually might be very time-consuming, we’d recommend using an influencer search engine – such as Promoty! Our Influencer Discovery gives you access to our global database of Instagram and TikTok influencers with a wide set of filters.

    If you’re searching for London-based bloggers, you can set the influencer’s location to London and add the keyword ‘blogger’ under “keywords in bio”. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.

    If you’re searching for bloggers with a London-based audience, you can filter our global database by the influencer’s audience. This way, you’ll find collaboration partners whose audience matches your target group!

    screenshot: list of UK bloggers and bloggers in London

    Searching for UK-based Instagram influencers on Promoty Discovery

    Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria. If you’re looking for bloggers, just type “blog” or “blogger” in the Keyword in bio filter. If you’re looking specifically for, let’s say, lifestyle blogs, add “lifestyle” as a filter. If you’re looking for UK influencers, set the location to the United Kingdom.

    If your brand’s target audience is 25-34 yo women, set the Audience filters accordingly. That helps you to find exactly the right influencers for your brand ?

    For every TikTok and Instagram influencer, you can also see their social media statistics, engagement rate, audience demographics, followers’ credibility (including fake followers), notable followers, similar profiles, and much more. Here’s what the influencer insights report looks like! ??

    Instagram user's @zoesugg's statistics on Promoty

    @zoesugg Instagram profile on Promoty Discovery

    To sum it up: the best ways to find bloggers in London

    In general, there are several ways to find bloggers for your influencer campaigns. You can try searching manually on Google or social media – but we recommend using an influencer search tool. That would help you to save hours of time and find much better influencers.

    Create a free account and try it yourself! ??

    Get detailed profile analytics for every influencer.

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