Top 10 bloggers in Spain – and how to find more

When searching for Spain-based Instagram accounts that have “blog” mentioned in their bio, there are over 1100 results. There are bloggers in Spain talking about fashion, food, traveling, mental health, art, and much more. How to find the right bloggers for your brand?

To make it easier for you, we’ve compiled a list of Spanish bloggers with the biggest Instagram following – with some guidelines on finding some more Spanish creators. Here we go 👇🏼

The biggest bloggers in Spain – by Instagram following

1. Sandra Majada – 
2. Belén Canalejo –
3. Karen Barg –
4. Carlos Arnelas –
5. Esmeralda Moya –
6. Erea Louru –
7. Elena Vidal –
8. Sara Rodríguez –
9. Lucia –
10. Maria Cosbel –

Sandra Majada is the most followed Spanish blogger on Instagram

📝 Your guide to finding Spain-based bloggers

There are three ways for finding Spanish influencers: searching on Google, manually from social media, or using an influencer search tool. Let’s go through each of these!

1. Finding Spanish bloggers on Google

The simplest way to find bloggers is to search on Google – you probably have already tried it! The more specific you are with your keywords, the more accurate bloggers you will find. For example, you can search for keywords like Spanish influencers, Spain-based lifestyle bloggers, blogs about Spanish foods, or Spanish fashion blogs.

2. Finding Spanish bloggers on Instagram and TikTok

On social media, you can find potential creators by searching by hashtags: make sure to check relevant hashtags both in English and Spanish. Here are some hashtag ideas that you could check when trying to find relevant bloggers.

▸ #spanishblogger, #spanishbloggers, or #madridblogger
▸ hashtags containing cities – such as #madrid or #barcelona
▸ name of the country, such as #spain and #españa

You can also search by location. For example, you can check Spain, Madrid, Barcelona, Valencia, and other bigger cities. Also, popular bars, cafeterias, restaurants, and other places influencers go to.

Once you’ve found an Instagram creator that you’d like to work with, you can check profiles that are similar to theirs. For that, click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. That way, you will see a list of similar influencers you might want to work with!

find Spanish bloggers in Spain – similar users to Sandra Majada

Accounts similar to @invitada_perfecta

3. Using influencer search tools

As finding bloggers manually is way too time-consuming, we’d recommend using an influencer search tool – such as Promoty!  Promoty gives you access to our global database of Instagram and TikTok accounts. By using filters, you can find the right collaboration partners for your brand!

If you’re searching for Spain-based bloggers, you can use the location and bio filters to find bloggers who are located in Spain and who have the keyword blogger in their bio. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.

If you’re searching for bloggers with an audience based in Spain, you can set filters for the influencers’ audience. This way, you’ll find collaboration partners whose following matches your target group!

Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria. For example, if you’re looking for bloggers talking about luxury brands, street style, expat life, or mediterranean lifestyle, just type it in the Keyword in bio filter.

If your brand’s target audience is 25-34 yo women, set the Audience filters accordingly. That helps you to find exactly the right influencers for your brand 🤍

Biggest Berlin Bloggers by Instagram following

Searching for Spain-based Instagram account on Promoty Discovery

For every Instagram and TikTok influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.

Here’s what the Instagram account report looks like! 👇🏼

berlin blogger namastehannah instagram insights

@invitada_perfecta Instagram account insights on Promoty Discovery

To sum it up: the best ways to find Spanish bloggers

To sum it up: Spain is an amazing country with outstanding social media creators. You can try searching for influencers manually – but using influencer search tools will probably you will save hundreds of hours of work 🙌🏼  Create a free account to try it out!

Get detailed profile analytics for every influencer.

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