Finding relevant Brazilian fitness influencers can be quite a challenge. As fitness is a highly-valued lifestyle choice, there are so many popular fitness bloggers and influencers in that niche! How to find influencers who match your brand?
Here’s the list of the biggest Brazil-based fitness influencers on Instagram and TikTok – along with a step-by-step guide on how to find the perfect influencers for your brand 👇🏼
The biggest Brazilian fitness influencers
TOP 10 most followed Brazil-based influencers on Instagram:
1. Eva Andressa (@eva_andressa) – 6.2M followers
2. Vivi Winkler (@viviwinkler) – 4.9M followers
3. Rodrigo Fernandes (@rodrigofee2) – 4.7M followers
4. Taynara Cabral (@taynaracabral) – 4.3M followers
5. Graciele Lacerda (@gracielelacerdaoficial) – 3.3M followers
6. Flávia Charallo (@flaviacharallo) – 2.5M followers
7. Andressa Miranda (@andressaferreiramiranda) – 2.1M followers
8. Luana Ferraz (@luanaferrazoficial) – 1.9M followers
9. Andressa Karoline (@euandressakaroline) – 1.8M followers
10. Bárbara Rossi (@babicrisrossi) – 1.7M followers
Eva Andressa is the most followed fitness influencer in Brazil
TOP 10 most followed Brazil-based fitness influencers on TikTok:
1. Andressa Karoline (@euandressakaroline) – 3.9M followers
2. Juan (@juanpguedes) – 3M followers
3. Don Müller (@donmullerrj) – 2M followers
4. Carla Borges (@carlaborges.oficial) – 1.1M followers
5. Bibi (@biribi_s) – 1.1M followers
6. Nádia Brandão (@nadia_brandao) – 753K followers
7. Jheni (@smillajheni) – 739K followers
8. Alisson Ramalho (@alissonramalho10) – 717K followers
9. Waleescamelo (@waleescamelo) – 638K followers
10. Dominique Aquino (@dodyaquino) – 636K followers
📝 Your guide to finding fitness influencers in Brazil
In general, there are two ways to find Brazilian-based influencers: searching for influencers manually or using an influencer search tool. Here are some tips for both approaches!
1. Searching on Google
The most straightforward way to find influencers is by searching on Google – you’ve probably already tried that! You can search for keywords like top Brazilian fitness influencers, Brazilian fitness bloggers, fitness influencers in Brazil, or fitness influencers in São Paulo.
2. Searching manually on social media
The easiest way to find influencers on Instagram is by searching by hashtags and keywords: make sure to check relevant hashtags like #brazilianfitness, #brazilianfitnesswear, or #brazilfitness. If you’re looking for influencers in a specific city, try keywords and hashtags related to these cities.
Secondly, you can check locations like Brazil, São Paulo, Rio de Janeiro,Brasília, Salvador, or Fortaleza. You can also check local restaurants, cafes, and other places that influencers might go to.
Once you’ve found an influencer you’d like to work with, you can check profiles that are similar to theirs: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of suggested influencers you might want to work with!
Similar Instagram users to @boity
When it comes to manually searching influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and phrases.
When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies. In the desktop version, the filtering options are limited.
3. Using an influencer search tool
As finding relevant influencers manually might be terribly time-consuming, we recommend using an influencer search tool. You might pay a small monthly fee – but it’s a huge time of save of time and helps you find much more relevant influencers.
Promoty is one of them: we have a global database with 190M social media influencers. By filtering the database by influencers’ interests, location, social media data, audience demographics, or other criteria, you can find exactly the right influencers for your brand.
If you’re looking for Brazilian-based fitness influencers, just set the Location field to “Brazil” or any relevant city in Brazil and use the keyword search to find fitness creators.
If you’re looking for fitness influencers with a Brazilian audience, set the Audience Location field to “Brazil” and add the keyword “fitness”.
Here’s the search result for Brazil-based TikTok influencers with the keyword “fitness” in their bio. More than 2,4K results in total 👇🏼
Using Promoty to find Brazilian TikTok influencers (try it out free)
For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.
Here’s what their profile analytics looks like! 👇🏼
@boity’s profile analytics on Promoty’s influencer analytics tool
To sum it up: the best ways to find Brazilian fitness creators for your brand
If you want to find relevant influencers for your brand, you can try searching manually on Instagram, using keywords, hashtags, and similar profiles – or use an influencer search engine that allows you to find suitable influencers in just a few minutes.
We definitely recommend the second option: you could save hours of time and find much better influencers. Create a free account and try it yourself! 👇🏼