by Marelle Ellen | Jan 2, 2024 | basics, for brands
To make influencer marketing work well, you need a strategic approach. Before you dive into calculating reach and enjoying eye-catching photos, you need to know your goals, target group, and channels. That’s why we made a worksheet for influencer marketing...
by Marelle Ellen | Dec 4, 2023 | basics, for brands, measuring
The last step in any influencer marketing campaign should be measuring the results: that helps you to decide which influencers to use in your future campaigns and what the budget for your next campaign should be. Here’s your guide on how to measure influencer...
by Marelle Ellen | Dec 4, 2023 | basics, finding, for brands
Finding suitable influencers on Instagram is not an easy task. In 2023, the number of Instagram accounts is projected to reach nearly 1.2 billion. How to find the right influencers for your Instagram influencer marketing campaigns? In general, there are three ways to...
by Marelle Ellen | Nov 27, 2023 | basics, finding, for brands, TikTok
Finding TikTok influencers is not an easy task: there are over 1 billion active TikTok users worldwide! How to find TikTok influencers for your brand? Here’s our guide to finding the right creators! 👇🏼 1. Searching manually on TikTok2. Using a TikTok influencer search...
by Marelle Ellen | Sep 30, 2023 | basics, for brands
Influencer marketing is one of the fastest-growing fields of marketing: from $8 billion in 2020, the industry has now grown to 21.1 billion dollars. So if you aren’t using influencers for your brand yet, you are missing out. Here’s a full guide to influencer...
by Marelle Ellen | Feb 28, 2023 | basics, for brands, relationships, trends
The influencer marketing industry is constantly evolving. Instead of random one-off collaborations, brands and influencers are now seeking authentic, sustainable partnerships. Thus, marketers need to turn their focus to building and nurturing successful influencer...
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