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Unraveling the price tag: full guide to Instagram influencer pricing

Unraveling the price tag: full guide to Instagram influencer pricing

by Marelle Ellen | Jun 6, 2023 | for brands

In the age of social media dominance, Instagram has emerged as one of the leading platforms for influencer marketing. However, the Instagram influencer pricing is still a little unclear. How much should you pay influencers? What’s a fair price for an Instagram...
Influencer-generated content – what’s the hype?

Influencer-generated content – what’s the hype?

by Marelle Ellen | May 23, 2023 | for brands

In general, there are three ways how brands get their social media visuals: taking photos themselves, using stock images, or sharing user-generated content. In recent years, increasingly more brands have turned to influencer-generated content – it’s like...
How to measure influencer marketing success?

How to measure influencer marketing success?

by Marelle Ellen | Apr 16, 2023 | basics, for brands

The last step in any influencer marketing campaign should be measuring the results: that helps you to decide which influencers to use in your future campaigns and what the budget for your next campaign should be. Here’s your guide on how to measure influencer...
9 influencer marketing trends you need to know in 2023

9 influencer marketing trends you need to know in 2023

by Marelle Ellen | Mar 7, 2023 | Blog, for brands, trends

Influencer marketing is continuing its growth: in 2022, influencer marketing reached an estimated market size of $16.4 billion. In 2023, this is expected to grow a further 29% to an estimated $21.1 billion. Rapid growth, of course, also means rapid change. Here are 9...
Influencer relationship management – full guide 📝

Influencer relationship management – full guide 📝

by Marelle Ellen | Feb 28, 2023 | basics, for brands, relationships, trends

The influencer marketing industry is constantly evolving. Instead of random one-off collaborations, brands and influencers are now seeking authentic, sustainable partnerships. Thus, marketers need to turn their focus to building and nurturing successful influencer...
The best tools for influencer marketing (2023 update)

The best tools for influencer marketing (2023 update)

by Marelle Ellen | Jan 24, 2023 | for brands

The landscape of influencer marketing platforms might be overwhelming – there are so many different tools that help businesses with influencer marketing, from discovering and choosing the right influencers to managing campaigns and tracking performance. How to choose...
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