Influencer-generated content – what’s the hype?
In general, there are three ways how brands get their social media visuals: taking photos themselves, using stock images, or sharing user-generated content. In recent years, increasingly more brands have turned to influencer-generated content – it’s like...
How to measure influencer marketing success?
The last step in any influencer marketing campaign should be measuring the results: that helps you to decide which influencers to use in your future campaigns and what the budget for your next campaign should be. Here’s your guide on how to measure influencer...
9 influencer marketing trends you need to know in 2023
Influencer marketing is continuing its growth: in 2022, influencer marketing reached an estimated market size of $16.4 billion. In 2023, this is expected to grow a further 29% to an estimated $21.1 billion. Rapid growth, of course, also means rapid change. Here are 9...
Influencer relationship management – full guide 📝
The influencer marketing industry is constantly evolving. Instead of random one-off collaborations, brands and influencers are now seeking authentic, sustainable partnerships. Thus, marketers need to turn their focus to building and nurturing successful influencer...
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