Blog | Promoty

Your guide to growing your brand with brand ambassadors

by Marelle Ellen | Oct 30, 2023 | for brands, relationships

You have probably heard about brand ambassadors: many world-class brands are known for their world-famous ambassadors. But what is a brand ambassador, why do they bring better results than regular influencers, and how to build your own brand ambassador program? In...

How to measure influencer marketing success?

by Marelle Ellen | Oct 25, 2023 | basics, for brands, measuring

The last step in any influencer marketing campaign should be measuring the results: that helps you to decide which influencers to use in your future campaigns and what the budget for your next campaign should be. Here’s your guide on how to measure influencer...

Unlocking growth: the art of scaling influencer marketing programs

by Marelle Ellen | Oct 20, 2023 | for brands

When it comes to influencer marketing, scaling your campaigns is crucial for growth. By overseeing thousands of influencer campaigns, we’ve learned that it’s all about optimizing your pool of influencers and building meaningful relationships. Here are 6 tips on...

Leverage influencer marketing for Christmas 2023

by Marelle Ellen | Oct 8, 2023 | for brands

If your target group is active on Instagram, influencer marketing for Christmas is a must. Especially before the holidays: 52% of consumers find gift inspiration from social media ads! Here are 9 ideas on how to support your Christmas campaigns with influencer...

3 ways to find influencers on Instagram

by Marelle Ellen | Sep 30, 2023 | basics, finding, for brands

Finding suitable influencers on Instagram is not an easy task. In 2023, the number of Instagram accounts is projected to reach nearly 1.2 billion. How to find the right influencers for your Instagram influencer marketing campaigns? In general, there are three ways to...

Influencer marketing 101: everything you need to know

by Marelle Ellen | Sep 30, 2023 | basics, for brands

Influencer marketing is one of the fastest-growing fields of marketing: from $8 billion in 2020, the industry has now grown to 21.1 billion dollars. So if you aren’t using influencers for your brand yet, you are missing out. Here’s a full guide to influencer...