Influencer marketing is continuing its growth: in 2022, influencer marketing reached an estimated market size of $16.4 billion. In 2023, this is expected to grow a further 29% to an estimated $21.1 billion. Rapid growth, of course, also means rapid change. Here are 9...
The influencer marketing industry is constantly evolving. Instead of random one-off collaborations, brands and influencers are now seeking authentic, sustainable partnerships. Thus, marketers need to turn their focus to building and nurturing successful influencer...
The landscape of influencer marketing platforms might be overwhelming – there are so many different tools that help businesses with influencer marketing, from discovering and choosing the right influencers to managing campaigns and tracking performance. How to choose...
Are you looking for YouTube influencers for your business or for personal use? Influencer marketing can be a great way to reach a larger audience and gain credibility for your brand – but finding the right influencers can be tricky sometimes. Here’s how to find...
As Promoty is an Instagram influencer marketing platform, we use Instagram quite a lot. Thus, we have found many great apps and tools that make social media marketing easier! Based on our learnings, we put together a list of (free) tools for Instagram marketing. As a...
Finding TikTok influencers is not an easy task: there are over 1 billion active TikTok users worldwide! How to find TikTok influencers for your brand? Here’s our guide to finding the right creators! 👇🏼 1. Searching manually on TikTok2. Using a TikTok influencer search...
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