Blog | Promoty

Here’s why you should prefer Instagram micro-influencers

by Marelle Ellen | Nov 30, 2022 | for brands

When it comes to choosing which Instagram influencers to work with, it’s usually not about the number of followers. Actually, it’s the other way around: Instagram micro-influencers often bring much better results than famous influencers with millions of followers!...

5 ways to identify the right TikTok creators for your brand

by Marelle Ellen | Nov 29, 2022 | for brands, TikTok

Your favorite TikTok creators might know how to make entertaining, fun, and engaging videos. However, it doesn’t mean they will have high compatibility with and can represent your brand. In this article, we’ll share how to identify TikTok influencers that...

6 tips to leverage influencer marketing for e-commerce

by Marelle Ellen | Nov 15, 2022 | Blog, for brands

The growth of e-commerce has been rapid, especially in recent years. Therefore, directing people to online stores and product pages is an increasingly popular goal in influencer marketing. How to leverage influencer marketing for e-commerce to get the best results?...

9 influencer marketing trends you need to know in 2023

by Marelle Ellen | Nov 7, 2022 | Blog, for brands

Influencer marketing is continuing its growth: in 2021, influencer marketing spending grew 42%, reaching $13.8 billion. By the end of 2022, it is projected to reach $15 billion. Rapid growth, of course, also means rapid change. Here are 10 influencer marketing trends...

Your guide to finding and keeping brand ambassadors

by Marelle Ellen | Oct 13, 2022 | for brands, relationships

You have probably heard about brand ambassadors: many world-class brands are known for their world-famous ambassadors. But what is a brand ambassador, why do they bring better results than regular influencers, and how to build your own brand ambassador program? In...

Case studies of micro-influencer campaigns we’ve loved

by Marelle Ellen | Oct 12, 2022 | case studies, for brands

During the last years, we’ve run over 5,000 influencer campaigns all over the Baltics, Scandinavia, and the Netherlands – mostly working with micro-influencers as they have higher engagement and stronger bonds with their followers. Here are some micro-influencer...