for brands | Promoty

Unraveling the price tag: full guide to Instagram influencer pricing

by Marelle Ellen | Jun 6, 2023 | for brands

In the age of social media dominance, Instagram has emerged as one of the leading platforms for influencer marketing. However, the Instagram influencer pricing is still a little unclear. How much should you pay influencers? What’s a fair price for an Instagram...

Influencer-generated content – what’s the hype?

by Marelle Ellen | May 23, 2023 | for brands

In general, there are three ways how brands get their social media visuals: taking photos themselves, using stock images, or sharing user-generated content. In recent years, increasingly more brands have turned to influencer-generated content – it’s like...

9 influencer marketing trends you need to know in 2023

by Marelle Ellen | Mar 7, 2023 | Blog, for brands, trends

Influencer marketing is continuing its growth: in 2022, influencer marketing reached an estimated market size of $16.4 billion. In 2023, this is expected to grow a further 29% to an estimated $21.1 billion. Rapid growth, of course, also means rapid change. Here are 9...

Influencer relationship management – full guide 📝

by Marelle Ellen | Feb 28, 2023 | basics, for brands, relationships, trends

The influencer marketing industry is constantly evolving. Instead of random one-off collaborations, brands and influencers are now seeking authentic, sustainable partnerships. Thus, marketers need to turn their focus to building and nurturing successful influencer...

The best tools for influencer marketing (2023 update)

by Marelle Ellen | Jan 24, 2023 | for brands

The landscape of influencer marketing platforms might be overwhelming – there are so many different tools that help businesses with influencer marketing, from discovering and choosing the right influencers to managing campaigns and tracking performance. How to choose...

How to find YouTube influencers for your brand?

by Marelle Ellen | Jan 2, 2023 | finding, for brands

Are you looking for YouTube influencers for your business or for personal use? Influencer marketing can be a great way to reach a larger audience and gain credibility for your brand – but finding the right influencers can be tricky sometimes. Here’s how to find...