


Influencer-generated content – what’s the hype?
In general, there are three ways how brands get their social media visuals: taking photos themselves, using stock images, or sharing user-generated content. In recent years, increasingly more brands have turned to influencer-generated content – it’s like...
9 influencer marketing trends you need to know in 2023
Influencer marketing is continuing its growth: in 2022, influencer marketing reached an estimated market size of $16.4 billion. In 2023, this is expected to grow a further 29% to an estimated $21.1 billion. Rapid growth, of course, also means rapid change. Here are 9...
Influencer relationship management – full guide 📝
The influencer marketing industry is constantly evolving. Instead of random one-off collaborations, brands and influencers are now seeking authentic, sustainable partnerships. Thus, marketers need to turn their focus to building and nurturing successful influencer...
The best tools for influencer marketing (2023 update)
The landscape of influencer marketing platforms might be overwhelming – there are so many different tools that help businesses with influencer marketing, from discovering and choosing the right influencers to managing campaigns and tracking performance. How to choose...
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