9 influencer marketing mistakes to avoid

9 influencer marketing mistakes to avoid

Over the years, more than 4,000 influencer marketing campaigns have been run on our platform. These include campaigns for both large and small brands, more and less successful campaigns, campaigns in both local and foreign markets. These thousands of campaigns have...
6 tools for Instagram marketing

6 tools for Instagram marketing

As Promoty is an Instagram influencer marketing platform, we use Instagram quite a lot. Thus, we have found many great apps and tools that make social media marketing easier! Based on our learnings, we put together a list of (free) tools for Instagram marketing. As a...
3 ways to boost word of mouth online

3 ways to boost word of mouth online

You probably already know that word of mouth advertising is significantly more effective than traditional marketing. A good word-of-mouth marketing strategy supports organic word of mouth and vice versa – if your product is already being talked about, any...
How to check for fake followers on Instagram?

How to check for fake followers on Instagram?

The attractiveness of the influencer’s “job title” and intense competition in the field has led to many ínfluencers purchasing fake followers. It means that marketers can’t choose their influencers blindfolded – you may pay for an audience of fake...