There are two terms frequently tossed around in the marketing scene: “influencer” and “brand ambassador.” What’s the difference? In this article, we will delve into the differences and similarities between influencers and brand...
You have probably heard about brand ambassadors: many world-class brands are known for their world-famous ambassadors. But what is a brand ambassador, why do they bring better results than regular influencers, and how to build your own brand ambassador program? In...
The influencer marketing industry is constantly evolving. Instead of random one-off collaborations, brands and influencers are now seeking authentic, sustainable partnerships. Thus, marketers need to turn their focus to building and nurturing successful influencer...
Influencer marketing is one of the fastest-growing areas in today’s highly competitive marketing scene. 93% of marketers have worked with an influencer, and many have continued to do so over the years. Working with influencers has its benefits. It provides excellent...
The rapid growth in influencer marketing has led to constant changes: what worked a few years ago may no longer work today. One of the strongest trends is one-off collaborations being replaced with long-term influencer partnerships and brand ambassadorship. There’s a...
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