Influencer marketing is continuing its growth: in 2023, the field was expected to grow a further 29% to an estimated $21.1 billion, and continue growing in 2024. Rapid growth, of course, also means rapid change. Here are 9 influencer marketing trends you can expect to...
In today’s highly digitalized age, influencer marketing plays a significant role in brand promotion and consumer engagement. As more and more businesses use influencer marketing is one of the buzzwords in today’s marketing scene. But does it really work? Here...
The influencer marketing industry is constantly evolving. Instead of random one-off collaborations, brands and influencers are now seeking authentic, sustainable partnerships. Thus, marketers need to turn their focus to building and nurturing successful influencer...
Influencer marketing has been growing rapidly in recent years. As the industry continues to evolve, there are several trends that brands, influencers, and digital marketing agencies should be aware of to stay ahead of the curve. In this article, we will explore the...
The rapid growth in influencer marketing has led to constant changes: what worked a few years ago may no longer work today. One of the strongest trends is one-off collaborations being replaced with long-term influencer partnerships and brand ambassadorship. There’s a...
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