TOP 20 family influencers – and how to find more

Instagram is no longer just a platform for fashion and beauty bloggers. Many people enjoy following family influencers: creators who share glimpses into their daily lives, parenting journeys, and the unique dynamics of their families. Usually, that’s such relatable and heart-warming content!

However, finding relevant family influencers in a specific location can be quite a challenge: there are just so many of them! Here are some tips for that👇🏼

The biggest family influencers on social media

Here are the top 10 family influencers on Instagram:

1. Aurelie Hermansyah (@aurelie.hermansyah) – 30M followers
2. Citra Kirana (@citraciki) – 17M followers
3. Tammy Hembrow (@tammyhembrow) – 16M followers
4. The Royal Family (@theroyalfamily) – 13M followers
5. Kelly Key (@oficialkellykey) – 8.7M followers
6. Savannah Rose Labrant (@sav.labrant) – 7.2M followers
7. Austin McBroom (@austinmcbroom) – 6.1M followers
8. Shawn Johnson East (@shawnjohnson) – 3.7M followers
9. Louise Pentland (@louisepentland) – 3.5M followers
10. Katie Stauffer (@kcstauffer) – 3.2M followers

Top 10 family influencers on TikTok:

1. Savannah LaBrant (@savv.labrant) – 30M followers
2. The Coffee Family (@jasoncoffee) – 21M followers
3. otakoyakisoba (@otakoyakisoba) – 16M followers
4. The Christiana Family (@brittikitty) – 16M followers
5. The D’Amelio Family (@dameliofamilyofficial) – 14M followers
6. Dadlife Jason (@dadlifejason) – 13M followers
7. Eh Bee Family (@ehbeefamily) – 12M followers
8. The Shluv Family (@theshluvfamily) – 12M followers
9. The Furrha Family (@thefurrhafamily) – 11M followers
10. Ali (@kingali) – 8M followers

The Royal Family – probably the most famous family on Instagram

📝  Your guide to finding family influencers

In general, there are two ways to find social media influencers: searching for influencers manually or using an influencer search tool. Here are some tips for both approaches!

1. Searching on Google and YouTube

One of the most straightforward ways to find influencers is searching on Google – you’ve probably already tried that! You can search for keywords like family influencers, family travel influencers, mom influencers, or family bloggers. If you’re looking for local influencers, make sure to also include a specific city, country, or region – such as family influencers in the UK.

2. Searching on Instagram

The easiest way to find influencers on Instagram is by searching by hashtags and keywords: make sure to check relevant hashtags like #familylife, #ourfamily, #familyblog, #momlife, #momblogger, #mominfluencer, #mama, or #family.

Once you’ve found a mom influencer you’d like to work with, you can check profiles that are similar to theirs: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar influencers you might want to work with!

South African influencers: boity similar accounts on Instagram

Similar Instagram users to @boity

3. Searching on TikTok

When it comes to manually finding influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and phrases.

When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies. In the desktop version, the filtering options are limited.

4. Using influencer search tools

As finding relevant mom bloggers manually might be terribly time-consuming, we recommend using influencer search tools that are way faster and give you more precise results.

Promoty is one of them: we have a global database of influencers that you can filter by influencers’ interests, location, social media data, audience demographics, or other criteria. If you’re looking for niche influencers, you can use the “Interest” filter to find influencers in a specific field, the “Bio” filter to find creators with a specific word mentioned in their bio, and “mentions” to identify influencers who have mentioned specific Instagram accounts.

If you’re looking for family influencers, just set the Interests field to “Toys, Children & Baby” – or use the keyword search to find users who have mentioned family in their bio. Additionally, you can filter influencers by age, gender, location, audience demographics, and other criteria.

top family influencers on instagram

Using Promoty’s influencer search tool to find family influencers

For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.

Here’s what the Instagram account report looks like! 👇🏼

South African influencers - boity instagram insights

@boity’s Instagram report on Promoty’s influencer analytics tool

To sum it up: the best ways to find relevant family influencers

In general, there are two ways to find the relevant family influencers for your brand. Firstly, you can try searching manually on Instagram, using keywords, hashtags, and similar profiles. Alternatively, you can use an influencer search engine that allows you to find suitable family influencers in just a few minutes.

We definitely recommend the second option: you will save hours of time and find much more relevant influencers. Create a free account and try it yourself! 👇🏼

Get detailed profile analytics for every influencer.

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