Your guide to fashion bloggers in UK

Fashion and blogging go together like cookies and milk. So if you’re looking for influencers for your brand, finding relevant bloggers in a specific country can be quite a challenge – there are so many cool fashion bloggers out there How do you find the ones to work with?

To make it easier for you, we have listed the top fashion bloggers in the United Kingdom – together with a step-by-step guide on how to find more. Here we go!

Top fashion bloggers in UK – based on their Instagram reach

1. Zoë Sugg (@zoesugg) – 9,3M followers
2. Daniel Asante (@mr.dasante) – 2,6M followers
3. Michelle Visage (@michellevisage) – 2,1M followers
4. Georgia Toffolo (@georgiatoffolo) – 1,8M followers
5. Jessica Wright (@jesswright77) – 1,6M followers
6. Millie Mackintosh (@milliemackintosh) – 1,4M followers
7. Victoria Magrath (@victoria) – 1,4M followers

🤍  Zoë Sugg (@zoesugg)

Zoe Elisabeth Sugg, professionally known as Zoella, is a lifestyle blogger, YouTuber, author, entrepreneur, and one of the top influencers in the UK. With her background as an interior designer, she gives valuable insights on all topics ranging from fashion, beauty, and interior design but as well just life advice. On her blog (, you can find articles about style, beauty, lifestyle, and many other topics.

📝  Your guide to finding UK-based fashion bloggers

In general, there are three ways to find fashion bloggers: searching on Google or other search engines, searching manually on social media, or using an influencer search tool. Here are some tips for all the approaches!

1. Finding UK fashion bloggers on Google

The simplest way to find bloggers is to search on Google – you probably have already tried it! The more specific you are with your keywords, the more accurate bloggers you will find. For example, you can search for keywords like “British fashion bloggers”, “UK fashion blogs UK”, or “fashion bloggers in London”.

2. Manually finding fashion influencers on Instagram

The easiest way to find fashion influencers on Instagram is by manually searching on Instagram,  using relevant keywords and hashtags. Here are some hashtag ideas that you could check when trying to find relevant bloggers.

▸ #ukblogger, #britishblogger, #fashionblogger, or #ukfashionblog
▸ hashtags containing cities – such as #london, #londonblogger or #manchester
▸ name of the country, such as #unitedkingdom

You can also search by location. For example, you can check the United Kingdom, London, Manchester, Liverpool, and other bigger cities. Also, popular bars, cafeterias, restaurants, and other places influencers go to.

Once you’ve found an Instagram creator that you’d like to work with, you can check profiles that are similar to theirs. For that, click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. That way, you will see a list of similar influencers you might want to work with!

nikkietutorials similar profiles on Instagram – find Dutch influencers

Similar Instagram users to @stylinbyaylin

2. Using influencer search tools

As finding fashion bloggers manually on Instagram is very time-consuming, we recommend using influencer search tools that are way faster and more precise.

Promoty is one of them: we have a global database of TikTok and Instagram influencers that you can filter by influencers’ location, social media data, audience demographics, interests, and other criteria.

find fashion bloggers in UK – blog article cover photo

Searching for UK-based fashion bloggers on Promoty Discovery

If you’re looking for niche influencers, you can use the “Interest” filter to find influencers in a specific field, the “Bio” filter to find creators with a specific word mentioned in their bio, and “mentions” to identify influencers who have mentioned specific Instagram accounts.

If you’re looking for fashion bloggers in the UK, just set the Location to United Kingdom, Interests field to “Clothes, Shoes, Handbags, and Accessories” and add “fashion” (or “fashion blogger”) as a keyword in the bio.

Create a free account and try it out yourself! 👇🏼

For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous collabs, followers’ growth over time, similar profiles, and much more. That helps you to find exactly the right influencers for your brand 🤍

Instagram user's @zoesugg's statistics on Promoty

Influencer Instagram account insights on Promoty Discovery

Summary: the best ways to find UK-based fashion bloggers

In general, there are 3 ways to find fashion bloggers for your influencer marketing campaigns: searching on Google, searching manually on social media channels, or using an influencer search engine that allows you to find suitable fashion bloggers in minutes.

We obviously recommend the second option: you could save hours of time and find much better influencers. Create a free account and try it yourself! 👇🏼

Get detailed profile analytics for every influencer.

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