How to find YouTube influencers for your brand?

Are you looking for YouTube influencers for your business or for personal use? Influencer marketing can be a great way to reach a larger audience and gain credibility for your brand – but finding the right influencers can be tricky sometimes. Here’s how to find YouTube influencers!👇🏼

1. Using YouTube search
2. Utilizing Google and social media
3. Using an influencer search tool
4. How find local YouTubers?

Before you start influencer marketing on YouTube

Before you start any influencer marketing, you need to define your goals and target audience.

Firstly, it’s important to have a clear idea of what you want to accomplish with your influencer marketing campaign. Are you looking to get new followers on social media, increase sales, or simply raise awareness about your brand? Knowing your goals will help you find influencers who are a good fit for your business.

Secondly, you need to consider your target audience. What type of content do they enjoy, and which influencers do they follow? By identifying your target audience, you’ll be able to find influencers who are more likely to resonate with them.

If your customer is using YouTube, you shouldn’t ignore YouTube marketing – and oftentimes, working with YouTube creators is the fastest way to reach your target audience. Here are 3 ways to find relevant YouTubers for your brand! 👇🏼

How to find YouTube influencers?

To find YouTube influencers, you can try the following steps:

1. Search for relevant keywords on YouTube and see who comes up in the results. Look for channels with a large number of subscribers and high engagement (likes, comments, and shares).

2. Try searching on Google or other search engines, searching for keywords related to your industry and “YouTube influencer” or “YouTube channel”.

3. Consider using social media to find influencers. Many influencers have a presence on multiple social media platforms, such as Instagram, TikTok, and Twitter. You can use these platforms to discover influencers and reach out to them about collaborations.

4. Use YouTube influencer search tools to quickly find relevant YouTubers. For example, on Promoty, you can filter their global database of influencers by location, language, and other metrics. This way, you can quickly and precisely find the right influencers!

1. Use YouTube search

One of the most straightforward ways to find influencers on YouTube is to simply use the search bar. Type in keywords related to your industry or niche, and YouTube will return a list of relevant channels! You can also filter results by upload date, type (video, channel, or playlist), and other criteria.

search for influencers on youtube – screenshot of the youtube search

2. Utilize Google and social media

Another obvious way to find YouTubers is by searching on Google – you probably have tried that! Type in keywords related to your industry and “YouTube influencer” or “YouTube channel” – such as beauty influencer on YouTube, fashion bloggers on YouTube, or vegan recipes YouTube channel,

Many influencers have a presence on multiple social media platforms, so it can be helpful to search for them on platforms like Instagram, TikTok, and Twitter. On most platforms, you can search by hashtags, keywords (try youtuber), and locations. Instagram also has the “similar influencers” functionality that showcases similar profiles for every account.

However, searching on social media manually can be quite time-consuming and imprecise: you will find a lot of influencers but not all of them are YouTubers.

3. Use a YouTube influencer search tool

Using Promoty’s YouTube influencer search tool, you can search from our global database of YouTubers – filtering them by location, the number of subscribers, language, engagement rate, audience demographics (gender, age, language),  and other criteria.

YouTube influencer search tool by Promoty

Searching for US-based YouTubers on YouTube influencer search tool

Additionally, you can see detailed account insights for every YouTube influencer: followers, average views, engagement rate, followers and commenters by country, follower growth, notable followers, similar profiles, and more. That helps you to find exactly the right YouTubers for your brand 🤍

MrBeast YouTube account insights – YouTube influencer search tool

Account insights of MrBeast on Promoty (try it out free)

How to find local YouTubers?

Finding local influencers on YouTube can be quite a challenge. You can try searching for terms like beauty YouTubers in the United States or vegan YouTubers in London on Google – but most likely, you won’t get the results you want. YouTube does not allow location-based searches either.

At the same time, for local businesses, location is one of the most important things when it comes to choosing influencers. You don’t want to work with influencers who are irrelevant to your business.

This is another reason to use an influencer search tool: Promoty allows you to filter our global database of YouTubers by influencer’s location and language. This way, you can easily find local influencers for your brand! For example, if you were looking for English-speaking YouTubers with a male audience of 35-44, your search would look like this:

YouTube search tool – filters

Using filters to find US-based YouTubers on Promoty (try it out free)

Summary on finding YouTube influencers

Influencer marketing on YouTube can be a highly effective way to reach a larger audience and gain credibility for your brand. However, with so many channels and creators on the platform, it can be overwhelming to try to find the right influencers to work with.

Of course, you can try the YouTube search bar, search engines, and social media – but due to very limited filtering options, you might not get relevant results. Instead, try out influencer search tools! In Promoty, you can search our global database of YouTubers, filtering them by location, audience demographics, and other criteria. Create a free account to try it out:

Get detailed profile analytics for every influencer.

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