If your target group is using TikTok, your brand should definitely be presented on TikTok – and oftentimes, working with influencers is even more effective than building your brand presence from scratch. Here’s our guide on how to find TikTok influencers!
👉🏼 If you aren’t familiar with TikTok at all, we have a whole blog post about getting started with TikTok for marketers.
If you want to move straight to finding influencers on TikTok, just continue reading or move directly to the topic that interests you:
How to find TikTok influencers?
There are over 1 billion active TikTok users worldwide. How to find the gems that would make your brand go viral?
1. Find TikTok influencers manually on TikTok
First, you could try finding influencers manually. To do that, of course, you need to have an account first. We’d recommend creating a brand account before you start doing collaborations with influencers so that they can also tag you!
1.1. Search influencers by hashtags, keywords and locations
In the TikTok search, you can write anything that comes to your mind: keywords related to your field or locations you’d want to find influencers. On the desktop, you’ll see top content, accounts, and videos. On the phone, you can also search for sounds, and hashtags, and see LIVE videos. That’s why we recommend using your phone app when searching for TikTok influencers manually – you can also set filters for the search on the app.
If you’re looking for Instagram influencers, select “Users” in the top menu – and use the filters to see profiles with over 1,000, 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies.
1.2. Check if any of your existing influencers are active on TikTok
If you’re working with influencers on Instagram, Youtube, or anywhere else, make sure to search for their name to see if they’re also active on TikTok – we can say the chances are pretty high for that!
1.3. Let the algorithm know what you like
On the For You page, you can see TikToks that the algorithm thinks you’d like – the tip is to like or even comment on the creators’ videos that seem as a great fit for your brand. The more you interact with a TikTok, the more clear it is for the algorithm what kind of content you’re interested in. This way there’s a higher chance that you’ll see creators that you could work with directly on your feed.
On desktop, you can see accounts that TikTok is suggesting for you based on the TikToks you mostly watch, accounts you follow, and where you’re located at. Make sure to check this out as well!
Here’s also a short but insightful video with some tips that we didn’t bring out on how to find TikTok influencers 👇🏼
2. Use a TikTok influencer search tool
On Promoty, we’re working on a global database of all the TikTok and Instagram influencers with over 2,000 followers. By using a variety of filters, you can search for TikTok influencers by their audience, interests, location, and other metrics. This way, you can get a lot more accurate results!
In our influencer search engine, you can set filters for the influencers as well as their followers. In addition to getting the search results, you can also see a detailed report for each influencer!
Let’s have a look at how this tool works 👇🏼
▸ Find TikTok influencers by followers
With the search tools, you can set how big or small accounts you want to see in the results. But remember that the follower number isn’t the most important criteria – the audience match is often a lot more important.
Filter down your search by the influencer’s location, number of followers, or average views
Keep in mind that the follower number isn’t always equal to the number of TikTok views. Unfortunately it’s also possible to buy followers which many TikTok creators do to seem bigger. That’s why we’ve also made it possible to find TikTok influencers by views!
So, if you want to make sure that the influencer you’ll be working with has a good amount of views on their TikToks, you might want to try out our Views filter.
▸ Find TikTok influencers by location
If you want to send your collaboration partner a product or you want them to promote a service that’s only available in specific locations – then obviously the influencer’s location is important to you. Just type in the country or city and only see accounts that match your location criteria!
PS! Before setting the influencer’s location as a filter, make sure to think it through – maybe the audience’s location is even more important than the influencer’s!
▸ Find TikTok influencers by engagement rate
The higher the engagement rate, the more interacted users are with the influencer’s content. If you want to use this filter, keep in mind that the more followers the influencer has, the lower their engagement rate usually is.
▸ Find TikTok influencers by audience demographics
If you have a clear understanding of the target audience of your product, you must try out our audience filters! It’s an easy way to find TikTokers whose followers have the most potential to use your product.
On Promoty, you can also search for TikTok influencers based on their audience demographics: set filters for the audience’s average age, gender, location, or spoken languages.
TOP4 search results of TikTok influencers who have mentioned “beauty” in their bio, who have 10 000 to 15 000 followers, whose audience age is between 18 and 34 and based in the UK
3. Most followed UK TikTokers
Based on our database, these are the 15 most followed UK TikTokers
4. Check influencer’s TikTok audience insights
When clicking on an account from the search results, you can see a detailed report of their TikTok account – numbers that you can’t see on TikTok! See the number of their average views, the engagement rate, profiles similar to the influencer’s, their most popular posts.
In addition, you can check their audience demographics – the countries where most of the followers are from, the average age of the audience, and also the gender split.
Charli D’Amelio’s (@charlidamelio) audience demographics
You can also find their most notable followers and profiles with an audience similar to theirs – once you’ve found an influencer that’s perfect for your brand, this feature makes it very easy to find more potential collaboration partners.
From Charli D’Amelio’s (@charlidamelio) TikTok account report
📌 Summary: how to find TikTok followers
One way to find influencers on TikTok is searching manually on TikTok by hashtags and keywords – but that’s pretty time-consuming.
Instead, we recommend using a TikTok influencer search tool – such as Promoty! Using Promoty, you filter our global database of TikTok and Instagram influencers by their interests, audience demographics, and other criteria. Additionally, you can see detailed reports of every influencer: that helps you to find influencers whose audience matches your target group!
If you’d like to be one of the first ones to try out our TikTok influencer search for free, fill in the contact form below and we’ll get in touch with you!