5 ways to identify the right TikTok creators for your brand

Your favorite TikTok creators might know how to make entertaining, fun, and engaging videos. However, it doesn’t mean they will have high compatibility with and can represent your brand. In this article, we’ll share how to identify TikTok influencers that perfectly fit your brand!

1. Find creators in your niche

TikTok is undoubtedly one of the best platforms to find creators. You can use TikTok as a search engine, and find creators with 10-50k followers in your particular niche. Try to use hashtags to guide your search process and find creators who fit your demographic.

As an example, if you’re a beauty brand that sells cruelty-free skincare products, you’d easily find out your TikTok influencers using popular hashtags that are related to your brand’s values. Check Top posts for popular hashtags in your niche and start identifying a list of videos/creators that seem the right fit for your brand. Next, you can also scan your “For you” page (FYP): TikTok’s algorithm is outstanding at showing you content you like, which increases advantageous influencer discovery.

how to find tiktok influencers, tiktok search filter

Another good tip to find relevant influencers for your brand is to use a TikTok influencer search tool – such as Promoty! Using Promoty, you can filter our global database of TikTok creators by their social media metrics, keywords in bio, or audience demographics (location, age, and gender).

Searching for US-based TikTok creators on Promoty (learn more about it)

2. Analyze their content

The next step in identifying the perfect TikTok influencers to represent your brand is to check the TikTok influencer’s existing content. Influencers are often brands in their own, right. Each and every influencer has a unique personality, tone of voice, values, and aesthetics. All content they post (including sponsored and paid content) is creatively crafted to match the interest of their followers.

Before you start working with an influencer, make sure to follow them on social media first. This allows you to see first-hand what content they are posting and whether it aligns with your brand vision. You have to make sure they match your target audiences, goals, and brand value.

3. Determine your goals specifically 

One of the best ways to find TikTok influencers that fit your brand is to see your brand through the eyes of your ideal customer. What kind of content are they interested in? What do they want to know about your brand?

Maybe you want to work with creators that share the same value as your brand, or maybe it’s best to find someone who has already published about your brand. Or is it best to work with creators who focus on aesthetic or educational content?

Your answer may vary. However, you need to set goals for the creators you are going to partner with, taking into account your brand identity, and audience profile.

Promoty – free Lightroom presets for influencers

4. Make sure their audience matches your target group

When crafting a strong marketing campaign, knowing your customer’s age, gender, and spending habits is a key factor. More importantly, knowing what desires they want to satisfy by purchasing your product is a must.

Once you get what can entice your targeted customers, you will know what emotion needs to be induced that pushes them closer to you. An influencer who knows these details can create much more nuanced campaigns that increase profits incredibly.

Although you already know who your ideal customer is, it doesn’t mean you should create content just for them. Expand your reach and increase the overall strength of your brand by promoting your business from time to time. Be careful not to do it too often. Otherwise, you risk a huge hole in your budget.

5. Analyze their profile using TikTok analytics 

Collaborating with TikTok influencers when doing a campaign, it’s reasonable if you want to measure the impact of your efforts in terms of traffic, TikTok engagement, and conversion rates. These metrics depend on the influencer’s performance and ability to achieve brand awareness. So you need to work with someone you trust can help you reach your goals.

You need to analyze the engagement rate of TikTok influencers you are interested in. This includes followers, likes and comments, and other valuable metrics. The exact data you are looking for may vary depending on the goals you want to reach. 

In addition, you may also want to check the influencer’s reputation and what kind of comments they get on TikTok to assess audiences’ sentiment towards them. Once you are having discussions with an influencer, make sure you get the complete and thorough insights that you get from TikTok analytics tools. You may also need to check into their performance and the results of previous campaigns they’ve worked on.

@khaby.lame TikTok account insights on Promoty (read more)


Identifying TikTok influencers that are compatible with your brand may not be easy – but it is not impossible either.  After reading the article, hopefully, you will be more confident that you will achieve your goals by working with this specific influencer. 

Part of your success has to do with your ability to select TikTok influencers who are relevant to your campaign, but it is their task to engage your audience with the content created for your brand. Influencers with low engagement are unlikely to affect revenue. Therefore, it is important to conduct proper due diligence to avoid missing opportunities.

Get detailed profile analytics for every influencer.

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