Step-by-step guide to Influencer Discovery

Influencer Discovery is a tool you can use to search for social media influencers all over the world. To find the most compatible partners, you can set filters for the influencers’ or their audience’s demographics, interests, or account metrics.

Moreover, you can see detailed insights for influencers worldwide: their social media metrics, followers’ credibility, interests, brand affinity, similar profiles, popular hashtags, and mentions; audience demographics, interests, and brand affinity.

Let’s have a look at how the search works 👇🏼 

1. Search for influencers

On the left, you can search for influencers by filtering our global influencers’ database by their demographics, account metrics, interests, audience demographics (location, age, gender), followers’ interests, or other metrics.

For example, if you’re looking for YouTube creators from Estonia, you can easily find them:

screenshot of creating the influencers' list

Influencer Insights report

For every influencer, you can see a detailed report with their account insights, brand affinity, followers’ credibility, audience demographics, previous collaborations, similar profiles, and many more.

TikTok influencer insights tool – Will Smith TikTok analytics

2. How do the credits work?

a) Search results cost you 1 credit

Every time you press on “Search” or “Load more” you’ll see a list of 10 new accounts which cost you one credit.

The search results will be listed by the number of followers. To get the most out of each search, it’d be smart to set as precise filters as possible.

By clicking on the “Reset” button, the filters and search results will be reset.

b) Influencer insights report = 5 credits

When you click on an account in the search results, you’ll lose 5 credits and see a detailed report of their Instagram account.

When you click “Get latest stats” on someone’s report, it’ll also cost you 5 credits.

3. Adding influencers to boards

By clicking on the three dots behind their name, you can add potential collaboration partners from Discovery directly to your CRM boards!

influencer management tool  –build long term influencer relationships

If you have questions about the platform, contact us with info(@)promoty.eu – we’d love to help!

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