How does Promoty Influencer Discovery work?

Influencer Discovery is a tool you can use to search for Instagram and TikTok influencers all over the world. To find the most compatible partners, you can set filters for the influencers’ or their audience’s demographics, interests, or account metrics.

Moreover, you can see detailed insights for every Instagram and TikTok influencer worldwide: their account metrics, followers’ credibility, interests, brand affinity, similar profiles, popular hashtags and mentions; also audience demographics, interests, and brand affinity.

Your favourite influencers can be added to your boards in our CRM tool, saved to personal lists or invited to your Promoty campaigns!

Let’s have a look at how the search works 👇🏼 

Where can I find the search?

To get started with finding new influencers, you need an account. You can sign up here.

Once you’ve set up your account, you can find our Influencer discovery from the upper taskbar.

Promoty influencer discovery

1. Search for influencers

On the top right, you can choose if you want to search for influencers from Instagram or TikTok.

On the left, you can search for influencers by filtering our global influencers’ database by their demographics, account metrics, interests, audience demographics (location, age, gender), followers’ interests, or other metrics.

For example, if you’re looking for cat influencers, you can easily find them! 😻

screenshot of creating the influencers' list

Influencer Insights report

For every influencer, you can see a detailed report with their account insights, brand affinity, followers’ credibility, audience demographics, previous collaborations, similar profiles, and many more.

screenshot of the influencer insights view on Promoty
screenshot of the influencer insights view on Promoty
Christiano Ronaldo Instagram insights - audience location

2. How do the credits work?

a) Search results cost you 1 credit

Every time you press on “Search” or “Load more” you’ll see a list of 10 new accounts which cost you one credit.

The search results will be listed by the number of followers. To get the most out of each search, it’d be smart to set as precise filters as possible.

By clicking on the “Reset” button, the filters and search results will be reset.

b) Influencer insights report = 5 credits

When you click on an account in the search results, you’ll lose 5 credits and see a detailed report of their Instagram account.

When you click “Get latest stats” on someone’s report, it’ll also cost you 5 credits.

3. Adding influencers to lists and boards

You can add influencers to your existing or new lists by clicking on the three dots behind their name. Also, you can add potential collaboration partners from Discovery directly to your CRM boards!

You see your lists and can create new ones under “My lists


In the list “My Influencer Insights” you can see accounts whose insights you’ve looked at. The stats you see there are from the date you checked the insights. You can see the date on the bottom left. 


4. Invite influencers to your campaigns

In the results under Type you can see if the influencer has signed up on Promoty or not: if the “P” icon is purple, they’re on our platform and you can invite them to your campaign!

To do that, click on the three dots, then “Invite to campaign”. After that, the influencer can see your collaboration offer in the Promoty app under “invited” campaigns.


If you have any questions about the platform, feel free to reach out to your local Country Manager or write to info(@) If you need help with influencer marketing strategy and campaign management, check out our campaign management solution – we’d love to help!

Not using Promoty yet?

You can get access to our Influencer Discovery, CRM tool for managing your influencer relationships, and running campaigns for just 50€ a month! By using Promoty, you can keep everything influencer-marketing related on one platform.

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