Influencer Marketing Articles & News
Tips for brands to build effective strategies with Instagram influencer marketing and valuable insight for influencers who want to grow their image.

The last, most important step in any marketing campaign should be analyzing the results. How to measure influencer marketing results?

Being an influencer might seem like one of the most appealing careers out there. However, most people only see the tip of the iceberg. What does it actually take to become an influencer?

Instagram micro-influencers often bring much better results for the brands than famous influencers with millions of followers. Who are they and why should you work with them?

A successful influencer campaign starts with a well-written influencer campaign brief. To make it easier for you, we have listed some aspects that should definitely be included in the campaign brief!What is an influencer campaign brief?
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Instagram Reels collaborations are becoming more and more popular. Learn how to take the most out of Instagram Reels collaborations with seven useful tips.

Choosing the right influencers is not an easy task ā in 2023, the number of Instagram accounts is projected to reach nearly 1.2 billion! How to choose influencers for your brand?

Based on our experience of being an influencer marketing platform, we wrote down 11 practical tips on how to use Instagram marketing to get the most out of it.

Influencers price their collaboration based on quite a lot of factors. We brought out 8 of them ā all from our own experience!

Over the years, we've run more than 4,000 influencer marketing campaigns ā which have revealed some common mistakes. Here's how to avoid them!

Here are some inspirational micro-influencer case studies of the campaigns that we've loved ā from the brands like Maltesers, Circle K, Lumene, and others.

Here's a list of tools for Instagram marketing to make social media marketing easier: best content planning apps, photo and video editors, and a lot more!

Let's take a look at three ways on how to boost word-of-mouth online through influencers: user-generated content, referrals, and product reviews.
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