With a booming social media industry and a young, tech-savvy population, Dubai has become a hub for influencer marketing in recent years. Besides local influencers, many foreign influencers have moved to Dubai. Thus, it might be quite a challenge to find the right influencers in Dubai!
Here’s a list of the biggest Dubai influencers on Instagram and TikTok – along with a step-by-step guide on how to find the right local influencers for your brand 👇🏼
The biggest influencers in Dubai
TOP 10 most followed TikTok influencers in Dubai:
1. Intsasamka (@instasamka) – 14.4M followers
2. Sunny Kaira (@sunny_kalra55) – 14M followers
3. Desi Rock (@desirock_07) – 13.6M followers
4. Angelx (@dj.angelx) – 12.4M followers
5. Arisha Ross (@360tv) – 11M followers
6. جمانة عبد الرحمن (@jumana_khan_) – 9.2M followers
7. Afraa (@afrae.es) – 7.1M followers
8. Audaamar (@audaamar) – 6.3M followers
9. حنين المقداد (@hanen) – 6.2M followers
10. Raghad (@itsragoode) – 5.4M followers
TOP 10 most followed Dubai-based influencers on Instagram:
1. Mohammed bin Rashid Al Maktoum (@hhshkmohd) – 7.8M followers
2. Bessan ismail بيسان اسماعيل (@bessan.lsmail) – 6.6M followers
3. Hussain Al Jassmi حسين الجسمي (@7sainaljassmi) – 5.8M followers
4. Mohammed Assaf (@mohammedassaf89) – 5.6M followers
5. Mahmod Alturky (@mahmod.alturky) – 5.3M followers
6. Abdulaziz (@bin_baz) – 5.2M followers
7. رغـد | Raghad (@rragoode) – 4.9M followers
8. Jalila جليلة (@jalila_official) – 4.5M followers
9. Taim AlFalasi تيم الفلاسي (@taimalfalasi) – 4.3M followers
10. Afrae Es-satte | عفراء السطي (@afrae.es) – 4.2M followers
Many influencers go to Dubai to take amazing photos (photo: pexels.com)
📝 Your full guide to finding influencers in Dubai
In general, there are two ways to find relevant influencers: searching manually on social media or using an influencer search tool. Here are some tips for both approaches!
1. Searching on Google
The most straightforward way to find influencers is by searching on Google – you’ve probably already tried that! You can search for keywords like bloggers in Dubai, fashion influencers in Dubai, or Dubai fitness influencers. The more specific your search term is, the better results you’ll get!
2. Searching manually on social media
The easiest way to find influencers on Instagram is by searching by hashtags and keywords: make sure to check relevant hashtags like #dubai, #dubaiinfluencer, #dubaiinfluencers, and #dubaiblogger. In case you’re looking for niche influencers, use niche hashtags like #dubaifashion.
Additionally, make sure to check locations like Dubai, Abu Dhabi, Dubai, Sharjah, Umm Al Qaiwain, Fujairah, Ajman, and Ras Al Khaimah. You can also check local sights, restaurants, cafes, and other places that influencers might go to.
Once you’ve found an influencer you’d like to work with, you can check profiles that are similar to theirs: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar influencers you might want to work with!
Similar Instagram users to @boity
When it comes to manually finding influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and phrases. Try “Dubai”, for example!
When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies. In the desktop version, the filtering options are limited.
3. Using an influencer search tool
Another option for finding influencers would be using an influencer search tool: it’s a huge time of save of time and helps you find much more relevant influencers in minutes.
Promoty is one of them: we have a global database with 190M social media influencers. By filtering the database by influencers’ interests, location, social media data, audience demographics, or other criteria, you can find exactly the right influencers for your brand.
If you’re looking for Dubai-based influencers, just set the Location field to “Dubai” or any relevant city or state – or use the keyword search as many influencers list their location in their bio.
If you’re looking for influencers with an audience from Dubai, set the Audience Location field to “Dubai” or United Arab Emirates. Additionally, you can filter influencers by age, gender, location, language, audience demographics, and other criteria.
Using Promoty to find social media influencers in Dubai (try it out free)
For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.
Here’s what Instagram profile analytics looks like:
@boity’s profile analytics on Promoty’s influencer analytics tool
To sum it up: the best ways to find local influencers for your brand
If you want to find relevant influencers for your brand, you can try searching manually on Instagram, using keywords, hashtags, and similar profiles – or use an influencer search engine that allows you to find suitable influencers quickly and effectively.
Learn more or create a free account to try it yourself! 👇🏼