Mexico is an amazing country with rich culture and many inspiring creators. However, finding relevant social media influencers in Mexico can be quite a challenge – there are just so many of them! How to find influencers who match your brand?
Here’s the list of the biggest Mexican influencers on Instagram and TikTok – along with a step-by-step guide on how to find more of them 👇🏼
The biggest influencers in Mexico
Here are the TOP 10 most followed Mexico-based influencers on Instagram:
1. Luisillo El Pillo (@luisitocomunica) – 33.3M followers
2. Juanpa Zurita (@juanpazurita) – 32.1M followers
3. Domelipa (@domelipa) – 21.3M followers
4. Yuya (@yuyacst) – 16.9M followers
5. Kenia Os (@keniaos) – 14.8M followers
6. AriGamePlays (@arigameplays) – 12.5M followers
7. Rod (@elrodrigocontreras) – 12.4M followers
8. Aislinn Derbez (@aislinnderbez) – 12.2M followers
9. Kim Shantal (@kimshantal) – 11.8M followers
10. Celia Lora (@celi_lora) – 10.3M followers
Luisillo El Pillo is the most followed influencer in Mexico
TOP 10 most followed Mexican influencers on TikTok:
1. Kimberly Loaiza (@kimberly.loaiza) – 73M followers
2. domelipa (@domelipa) – 64.3M followers
3. Rod (@elrodcontreras) – 42.2M followers
4. Pongámoslo a Prueba (@pongamoslo_a_prueba) – 40.1M followers
5. Montpantoja (@montpantoja) – 37.6M followers
6. Brianda (@briandadeyanara) – 35.8M followers
7. Katteyes (@iamferv) – 35.1M followers
8. Michel Chavez (@its.michhh) – 34.9M followers
9. JD Pantoja (@jdpantoja) – 33.1M followers
10. Darian Rojas (@darianrojasc) – 30.8M followers
📝 Your guide to finding Mexican influencers
In general, there are two ways to find Mexico-based influencers: searching for influencers manually or using an influencer search tool. Here are some tips for both approaches!
1. Searching on Google
The most straightforward way to find influencers is by searching on Google – you’ve probably already tried that! You can search for keywords like top Mexican influencers, Mexican mom bloggers, beauty influencers in Mexico, or influencers in Mexico City. The more specific your search term is, the better results you’ll get!
2. Searching manually on social media
The easiest way to find influencers on Instagram is by searching by hashtags and keywords: make sure to check relevant hashtags like #mexico, #mexicaninfluencer, or #mexicanblogger. If you’re looking for influencers in a specific city, try keywords and hashtags related to these cities.
Secondly, you can check locations like Mexico, Mexico City, Valley of Mexico, Monterrey, Nuevo León, Guadalajara, Jalisco, Puebla, or Toluca. Additionally, you can check local restaurants, cafes, and other places that influencers might go to.
Once you’ve found an influencer you’d like to work with, you can check profiles that are similar to theirs: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar influencers you might want to work with!
Similar Instagram users to @boity
When it comes to manually finding influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and phrases.
When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies. In the desktop version, the filtering options are limited.
3. Using an influencer search tool
As finding relevant influencers manually might be terribly time-consuming, we recommend using an influencer search tool. You might pay a small monthly fee – but it’s a huge time of save of time and helps you find much more relevant influencers.
Promoty is one of them: we have a global database with 190M social media influencers. By filtering the database by influencers’ interests, location, social media data, audience demographics, or other criteria, you can find exactly the right influencers for your brand.
If you’re looking for Mexico-based influencers, just set the Location field to “Mexico” or any relevant city in Mexico – or use the keyword search.
If you’re looking for influencers with a Mexican audience, set the Audience Location field to “Mexico”. Additionally, you can filter influencers by age, gender, location, audience demographics, and other criteria.
Using Promoty to find Mexican TikTok influencers (try it out free)
For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.
Here’s what Instagram profile analytics looks like! 👇🏼
@boity’s profile analytics on Promoty’s influencer analytics tool
To sum it up: the best ways to find Mexican creators for your brand
If you want to find relevant influencers for your brand, you can try searching manually on Instagram, using keywords, hashtags, and similar profiles – or use an influencer search engine that allows you to find suitable influencers in just a few minutes.
We definitely recommend the second option: you could save hours of time and find much better influencers. Create a free account and try it yourself! 👇🏼