Finding relevant Singaporean influencers can be quite a challenge – it’s such a big market! To make it easier for you, we have compiled an overview of influencer marketing in Singapore, with a list of the top Instagram and TikTok influencers locally, together with guidelines on how to find more relevant influencers for your brand!
Top Instagram influencers in Singapore
Surprisingly or not, the most-followed Singapore-based Instagram account is F1 (@f1) with over 20 million followers. However, we don’t really consider them an influencer, shall we?
Another remarkable account in the top 10 is SGAG (@sgagsg) – a social media and news website that started as a Singaporean spin-off of a popular social media platform 9GAG. With a mission of “bringing the LOLs to Singapore daily”, they are sharing mostly memes and entertaining videos.
The Singaporean influencer with the most followers on Instagram is Dotz Soh (@dotzsoh) with over 1 million followers. She is a photography and travel blogger and content creator who is also active on TikTok (@dotzsoh) and runs her travel blog (dotzsoh.com).
Additionally, there is a bunch of cool Instagram micro-influencers rising in the local influencer scene: food, lifestyle, and travel blogger Sophia Chong (@sophiachong), travel blogger and digital content creator Rebecca Ten (@beccabeczten); and Willabelle Ong (@willamazing).
The biggest Instagram influencers SG
1. Dotz Soh (@dotzsoh) – 1,2M followers
2. Yik Keat (@yk) – 1M followers
3. Weronika Heck (@mamikoyoko) – 857K followers
4. Naomi Neo (@naomineo_) – 673K followers
5. Jianhao Tan (@thejianhaotan) – 668K followers
6. Lee Hsien Loong (@leehsienloong) – 646K followers
7. Brad Lau (@ladyironchef) – 586K followers
8. Wendy Cheng Xiaxue (@xiaxue) – 586K followers
9. Andrea Chong (@dreachong) – 300K followers
10. Mongchin Yeoh (@mongabong) – 294K followers
In general, there are two ways to find social media influences: searching for influencers manually or using an influencer search tool. Here are some tips for both strategies!
1. Manually finding influencers on Instagram
The easiest (and the cheapest) way for finding Instagram influencers is manually searching for them on Instagram: by relevant keywords, hashtags, locations, or similar profiles.
a) By relevant keywords and hashtags
You can find potential influencers searching for keywords and hashtags: make sure to check relevant hashtags in English, Chinese, Malay, and Tamil. For example, you can check hashtags like #influencersg, #singaporeinfluencer, #singaporeblogger, and #bloggersg.
b) By location 📍
When influencers post on Instagram, most of them also add the location in order to get a higher reach. That’s why it’s smart to search for different locations in Singapore!
You can start with bigger cities like Singapore, Woodlands, and Marine Parade – this is particularly useful if you are looking to scale an influencer marketing campaign in a specific city! Additionally, you can check the most important sights, restaurants, and cafeterias that influencers might go to.
c) Similar profiles
When you’ve found an Instagram influencer that you’d like to work with, you can check profiles that are similar to theirs: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar Instagram influencers you might want to work with!
Similar Instagram users to Dotz Soh
3. Using influencer search tools
As finding influencers manually is time-consuming, we’d recommend using an influencer search tool – it makes your search process so much faster and more precise! Our Influencer Discovery gives you access to our global database of Instagram, TikTok, and YouTube influencers with a wide set of filters.
If you’re searching for influencers based in Singapore, you can set the influencer’s location to Singapore. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.
If you’re searching for influencers with a Singaporean audience, you can filter our database by the influencer’s audience. This way, you’ll find creators whose audience matches your target group!
For every influencer, you can also see their Instagram statistics, audience demographics, followers’ credibility, notable followers, similar profiles, and much more. These key features will help you determine whether or not an influencer is worth the brand investment. Here’s what the influencer insights report looks like! 👇🏼
British influencer @zoesugg‘s Instagram profile on Promoty
Summary: the best ways to find Singaporean creators
You can try searching for local social media influencers manually, searching by keywords, hashtags, and locations – but using influencer search tools will probably you will save hundreds of hours of work 🙌🏼 Create a free account to try it out yourself!
