Makeup influencers on Instagram and TikTok you need to know

Makeup influencers have become a major force in the cosmetics industry. There are thousands of beauty and makeup influencers on Instagram, TikTok, YouTube, and other social media platforms who share their beauty routines, product reviews, and makeup tutorials. Their millions of followers trust their recommendations, making them powerful marketing tools for makeup brands.

However, finding relevant creators in this industry can be a challenge – there are so many makeup influencers on social media! How to find the ones that match your brand? Here are some tips! ??

TOP makeup influencers worldwide

TOP makeup influencers on Instagram: 

1. Kylie Jenner (@kyliejenner) – 388M followers
2. Rihanna (@badgalriri) – 148M followers
3. Katrina Kaif (@katrinakaif) – 71.9M followers
4. Huda Beauty (@hudabeauty) – 52.6M followers
5. Mari Maria (@marimaria) – 20.9M followers
6. Nikkie de Jager (@nikkietutorials) – 15.9M followers
7. Munik Nunes Simão (@muniknunes) – 11.4M followers
8. Paula (@pautips) – 8.1M followers
9. CC Clarke (@ccclarke) – 2.1M followers
10. Christen Dominique (@christendominique) – 1.8M followers

TOP makeup influencers on TikTok: 

1. Mari Maria (@marimariamakeup) – 23.6M followers
2. Meredith Duxbury (@meredithduxbury) – 18M followers
3. Brooke Ashley Hall (@brookeashleyhall) – 13.8M followers
4. Emmy Combs (@emmycombss) – 9.5M followers
5. Sydney Morgan (@sydney_art) – 9.5M followers
6. Holly Murray (@hollymurraymakeup) – 9.3M followers
7. Huda Beauty (@hudabeauty) – 8.6M followers
8. luizaparente (@luizaparente) – 8.5M followers
9. Alonso (@arriagalonso) – 7.9M followers
10. Alexa Beauty (@alexabeautyy) – 7.3M followers
11. Asoo (@asoothesizzler) – 7.1M followers
12. Letícia Gomes (@leticiafgomes) – 7M followers
13.Paula Wolf (@paulawwolf) – 6.4M followers
14. Yano4kaa ( – 6.3M followers
15. Renata Santti (@renatasantti) – 5.6M followers

Rihanna is one of the biggest influencers on Instagram

?  Your guide to finding beauty and makeup influencers

In general, there are two ways to find influencers: searching manually on social media or leveraging influencer search tools. Here are some tips for both approaches!

a. Searching on Google

The most straightforward way to find makeup influencers is by searching on Google – you’ve probably already tried that! You can search for keywords like makeup influencers, Indian makeup bloggers, beauty or skincare influencers. The more specific your search term is, the better results you’ll get!

b. Searching manually on social media

?  Searching on Instagram

The easiest way to find niche influencers on Instagram is by searching by hashtags. You can start by searching for different makeup-related hashtags, such as #makeup, #makeuptutorial, and #makeuptips. Additionally, you can search by keywords – try MUA or makeup.

Once you’ve found an influencer you’d like to work with, you can also check similar profiles: click on the little ? button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar creators you might fancy!

find beauty influencers – check similar influencers

Similar Instagram users to @huda

?  Searching for makeup tiktokers

In general, the search process is the same: you can search by hashtags, keywords, and phrases – mua, makeup and makeuptok might be good keywords for you!

Additionally, on the phone version, you can also leverage filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies. In the desktop version, the filtering options are limited.

?  Searching for makeup vloggers

When you’re looking for makeup influencers on YouTube, you can search for makeup-related keywords, filtering results by view count and upload date to find the most popular and recent content. You can also use search filters to narrow down your search by location, language, and other criteria.

c. Using influencer search tools

Finding relevant influencers manually can be terribly time-consuming. There are just so many beauty and makeup lovers out there! Thus, it’d be wise to use an influencer search tool – you’d save yourself a significant amount of time and get a comprehensive list of relevant influencers.

Promoty is one of the leading tools in the industry. We have a database of 190 million social media influencers worldwide. You can quickly find influencers that align with your brand’s values and messaging by utilizing filters such as interests, location, social media metrics, audience demographics, or other criteria. This way, you can find relevant influencers in minutes!

If you’re looking for makeup influencers, you can set the Interests field to “Beauty & Cosmetics” – or use the keyword search. Additionally, you can filter influencers by age, gender, location, language, audience demographics, and other criteria.

top beauty influencers on tiktok

Using Promoty to find beauty influencers on TikTok (try it out free)

For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more. Here’s what it looks like:

Instagram influencer analytics tool – influencer insights – influencer credibility – Kylie Jenner

Kylie’s profile analytics on Promoty’s influencer analytics tool

To sum it up: the best ways to find relevant makeup influencers

In conclusion, beauty and makeup influencers have become a major force in the beauty industry, with millions of followers who trust their recommendations. They have become powerful marketing tools for makeup brands and are likely to continue shaping the makeup industry in the years to come.

However, manually finding relevant makeup influencers would probably be terribly time-consuming – there are so many of them! Instead, we recommend using an influencer search tool that helps you to find the right influencers in seconds. Learn more or create a free account to try it out yourself:

Get detailed profile analytics for every influencer.

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