Your guide to mom influencers on Instagram

Instagram is no longer just a platform for fashion and beauty bloggers – there are more and more mom influencers who share both positive and negative aspects of their everyday life. Honesty and transparency are important to Instagram users – and that’s exactly what mom influencers pass on!

However, if you’re looking for mom influencers for your brand, finding suitable collaboration partners manually can be quite a challenge: there are just so many of them!

How do you find the ones to work with? To make the whole process easier for you, we’re bringing you the list of the biggest mom influencers on Instagram – along with a step-by-step guide on how to find more of them ??

The best mom influencers on Instagram

Here are the biggest Instagram mom influencers worldwide:

#1 Aurelie Hermansyah (@aurelie.hermansyah) – 30M followers
#2 Tammy Hembrow (@tammyhembrow) – 16M followers
#3 Kelly Key (@oficialkellykey) – 8.7M followers
#4 Savannah Rose Labrant (@sav.labrant) – 7.2M followers
#5 Shawn Johnson East (@shawnjohnson) – 3.7M followers
#6 Louise Pentland (@louisepentland) – 3.5M followers
#7 Katie Stauffer (@kcstauffer) – 3.2M followers
#8 Aspyn Ovard Ferris (@aspynovard) – 2.3M followers
#9 Madison Fisher (@madisonbontempo) – 1.9M followers
#10 Jenna Kutcher (@jennakutcher) – 1M followers

the best mom influencers on Instagram

Using Promoty’s Influencer Discovery to find mom influencers (try it out for free)

Tammy Hembrow (@tammyhembrow)

With 16 million followers on Instagram, Tammy is one of the most popular mom influencers in the world. She is a 28- year old mother of three young children from Australia. In addition to sharing her life on Instagram, she is also a model, entrepreneur, and a popular video content creator on YouTube.

?  Shawn Johnson East (@shawnjohnson)

Shawn Johnson East is not only a popular influencer on Instagram who is a mother of two, but also an Olympic gold medalist in gymnastics, Dancing with the Stars Champion, and New York Times best-selling author.

?  Savannah Rose Labrant (@sav.labrant)

Savannah Labrant is a public personality and social media influencer, she is also a mama of four. Besides Instagram, she is best known as the mom of the YouTube channel “The Labrant Fam”, where she creates content with her husband. The Labrant Fam YouTube channel is one of the most popular family channels in the USA and has gathered over 13 million followers.

?  Your guide to finding mom influencers

In general, there are two ways to find mom influencers: searching for influencers manually or using an influencer search tool. Here are some tips for both approaches!

1. Searching on Google and YouTube

One of the most straightforward ways to find influencers is searching on Google – you’ve probably already tried that! You can search for keywords like mom influencers, mom bloggers, or mom blogs. If you’re looking for local influencers, add a specific city, country, or region: South African mom influencers, for example.

2. Searching on Instagram

The easiest way to find influencers on Instagram is by searching by hashtags and keywords: make sure to check relevant hashtags like #momlife, #momblogger, #mominfluencer, #mama, or #family. If you’re looking for local influencers, try hashtags like #southafricanmom and #italianmomblogger.

Once you’ve found a mom influencer you’d like to work with, you can check profiles that are similar to theirs: click on the little ? button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar influencers you might want to work with!

South African influencers: boity similar accounts on Instagram

Similar Instagram users to @boity

3. Searching on TikTok

When it comes to manually finding influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and phrases.

When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies. In the desktop version, the filtering options are limited.

4. Using influencer search tools

As finding relevant mom bloggers manually might be terribly time-consuming, we recommend using influencer search tools that are way faster and give you more precise results.

Promoty is one of them: we have a global database of influencers that you can filter by influencers’ interests, location, social media data, audience demographics, or other criteria. If you’re looking for niche influencers, you can use the “Interest” filter to find influencers in a specific field, the “Bio” filter to find creators with a specific word mentioned in their bio, and “mentions” to identify influencers who have mentioned specific Instagram accounts.

If you’re looking for mom influencers, just set the Interests field to “Toys, Children & Baby” – or use the keyword search. Additionally, you can filter influencers by age, gender, location, audience demographics, and other criteria.

the best mom influencers on Instagram

Using Promoty’s influencer search tool to find mom influencers

For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.

Here’s what the Instagram account report looks like! ??

South African influencers - boity instagram insights

@boity’s Instagram report on Promoty’s influencer analytics tool

To sum it up: the best ways to find relevant mom influencers

If you want to find the best mom influencers for your brand, you can try searching manually on Instagram, using keywords, hashtags, and similar profiles – or use an influencer search engine that allows you to find suitable mom influencers in just a few minutes.

We definitely recommend the second option: you could save hours of time and find much better influencers. Create a free account and try it yourself! ??

Get detailed profile analytics for every influencer.

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