These are the top 20 biggest music influencers in the world

In this article, we’ll explore the world of music influencers, share a list of the biggest music influencers on Instagram and TikTok, and give some tips on how to find the perfect influencers for your brand. Let’s get started! 🙌🏼

The importance of music influencers in marketing

It’s no surprise that in recent years, more and more people turn to social media to discover new music and engage with their favorite artists. This has given rise to music influencers – typically music enthusiasts or professionals who use their social media platforms to share their opinions on music, promote upcoming events and concerts and showcase their favorite songs and artists.

Music influencers can have a significant impact on the success of an artist or a song, as their followers often trust their opinions and recommendations when it comes to music. As such, many music labels and artists have started to collaborate with social media influencers to promote their music and reach a wider audience.

In this article, we’ll explore the world of music influencers, share a list of the biggest music influencers on Instagram and TikTok, and give some tips on how to find the perfect influencers for your brand 👇🏼

Top 20 music influencers

The biggest music influencers on Instagram: 

Unsurprisingly, the most-followed music industry influencers are music artists. Here are the top 10!

1. Selena Gomez (@selenagomez) – 412M followers
2. Justin Bieber (@justinbieber) – 286M followers
3. Taylor Swift (@taylorswift) – 255M followers
4. Jennifer Lopez (@jlo) – 242M followers
5. Nicki Minaj (@jlo) – 217M followers
6. Miley Cyrus (@mileycyrus) – 205M followers
7. Billie Eilish (@billieeilish) – 109M followers
8. Dua Lipa (@dualipa) – 88M followers
9. Shakira (@shakira) – 86M followers
10. Neha Kakkar (@nehakakkar) – 74M followers

The biggest music influencers on TikTok: 

1. Spencer X (@spencerx) – 55.3M followers
2. Kira Kosarin (@kirakosarin) – 31M followers
3. Justin Bieber (@justinbieber) – 26.8M followers
4. Jacob Sartorius (@jacobsartorius) – 23,6M followers
5. Party Shirt (@partyshirt) – 20.5M followers
6. Mona (@mngnzls) – 18.5M followers
7. Abby Roberts (@abbyroberts) – 16.8M followers
8. Jovynn (@itsjovynn) – 10.4M followers
9. Katja (@katjaglieson) – 9.6M followers
10. Maria Becerra (@mariabecerra_22) – 9.5M followers

Firstly, music influencers might include music enthusiasts, bloggers, journalists, DJs, record label executives, or popular musicians themselves. Thus, before you start searching for music influencers, you need to be clear on who you’re looking for.

Once you’ve done that, it’s time to kickstart the search process. Here are 3 ways to go!

a. Searching on Google

The most straightforward way to find influencers is by searching on Google – you’ve probably already tried that! You can search for keywords like music influencers, music blogs, US music influencers or music industry opinion leaders. The more specific your search term is, the better results you’ll get!

b. Searching manually on social media

🤍  Some tips for searching on Instagram

The easiest way to find niche influencers on Instagram is by searching by hashtags. You can start by searching for different music-related hashtags, such as #newmusic, #songrecommendatin, and #musicgram. Additionally, you can search by keywords – try artist, music, or manager.

Once you’ve found an influencer you’d like to work with, you can also check similar profiles: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar creators you might fancy!

Similar Instagram users to @boity

🤍  Some tips for searching for music tiktokers:

When it comes to manually finding influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and phrases – musictok might be a good keyword for you!

When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies. In the desktop version, the filtering options are limited.

🤍  Some tips for searching on YouTube:

When you’re looking for music influencers on YouTube, you can search for music-related keywords, filtering results by view count and upload date to find the most popular and recent content. You can also use search filters to narrow down your search by location, language, and other criteria.

By the way, many music critics use YouTube as their main channel – Pitchfork and Anthony Fantano (The Needle Drop) are only some examples. 

c. Using influencer search tools

Finding music influencers manually can be quite a challenge – there are just so many music lovers out there! Thus, the easiest way to discover music influencers is by using influencer search tools. Not only will it save you a significant amount of time, but you’ll also get a comprehensive list of relevant influencers.

Promoty is one of the influencer search and analytics tools. We have a database of 190 million social media influencers worldwide. By utilizing filters such as interests, location, social media metrics, audience demographics, or other criteria, you can quickly find influencers that align with your brand’s values and messaging. This way, you can find relevant influencers in minutes!

If you’re looking for music influencers, you can set the Interests field to “Music” – or use the keyword search. Additionally, you can filter influencers by age, gender, location, language, audience demographics, and other criteria.

Using Promoty to find music influencers on TikTok (try it out free)

For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more. Here’s what it looks like:

@boity’s profile analytics on Promoty’s influencer analytics tool

To sum it up: the best ways to find music influencers on social media

In general, there are two main approaches to finding relevant music influencers. Firstly, you can manually search social media by utilizing keywords, hashtags, and similar profiles. However, that might be imprecise and time-consuming – especially in the music industry!

Instead, we recommend using an influencer search tool that helps you to find the right influencers in seconds. Learn more or create a free account to try it out yourself: