Your guide to finding Norwegian influencers on Instagram

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Finding influencers in another market can be quite a challenge: you just don’t know the local influencer scene! Fortunately, there are tools that help you to find the right influencers quickly and easily. Here’s your guide on finding Norwegian influencers on Instagram!

To make it easier for you, we compiled a list of the biggest Norwegian influencers, top Norwegian fitness influencers, and finally, some guidelines on finding Norwegian influencers!

1. The biggest Norwegian influencers on Instagram

#1 Erling Braut Haaland (erling.haaland) with 15.1m followers
#2 Thomas Hayes (@thohay) with 940.5k followers
#3 Even Tryggstrand (@eventyr) with 900.1k followers
#4 Magnus Carlsen (magnus_carlsen) with 753.5k followers
#5 Marcus Kleveland (@marcuskleveland) with 722.2k followers
#6 Lasse L. Matberg (@lasselom) with 716.3k followers
#7 Herman Flesvig (@hermanflesvig) with 669.5k followers
#8 Ulrikke Falch (@ulrikkefalch) with 664.7k followers
#9 Jørgine Massa Vasstrand (@funkygine) with 653.5k followers
#10 Sophie Elise (@sophieelise) with 569k followers

top Norwegian influencers

Using Promoty Discovery for finding biggest Norwegian influencers

2. Top Norwegian fitness influencers on Instagram

#1 Erling Braut Haaland (erling.haaland) w 15.1m followers
#2 Marcus Kleveland (@marcuskleveland) with 722.2k followers
#3 Lasse L. Matberg (@lasselom) with 716,3k followers
#4 Johannes Høsflot Klæbo (@johanneshk) with 441.6k followers
#5 Jakob Ingebringtsen (@jakobing) with 396.5k followers
#6 Magnus Midtbø (@magmidt) with 373.6k followers
#7 Caroline Berg Eriksen (@carolinebergeriksenno) with 302.8k followers
#8 Karsten Warholm (@kwarholm) with 283.8k followers
#9 Tiril Eckhoff (@tirileckhoff) with 278.8k followers
#10 Ane Farstad (@anefarstad) with 270.9k followers

📝 Your guide to finding Instagram influencers in Norway

1. Manually finding Norwegian influencers on Instagram

There are three ways for finding influencers on Instagram: using relevant hashtags, location, or similar profiles. Let’s review each option!

a) By relevant hashtags

You can find potential influencers using hashtags: make sure to check relevant hashtags both in English and Norwegian. Here are some hashtag ideas that you could check when trying to find Norwegian influencers:

▸ #norwegianinfluencer and #norskinfluencer
▸ hashtags containing cities – such as #osloinfluencer
▸ name of the country, such as #norway and #norge
▸ #reklame – “advertising” in Norwegian
▸ #samarbeid – ”collaboration” in Norwegian

b) By location 📍

When influencers post on Instagram, most of them also add the location in order to get a higher reach. That’s why it’s smart to search for different locations in Norway!

If you’re looking for Norwegian influencers, it’d be smart to check Norwegian cities with the biggest population: Oslo, Bergen, Trondheim, Stavanger, Kristiansand.

c) Similar profiles

When you’ve found an Instagram influencer that you’d like to work with, you can check profiles that are similar to theirs. For that, click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar Instagram influencers you might want to work with!

screenshot if Caroline Berg Eriksen Instagram profile – one of the biggest influencers in Norway

Similar accounts to @carolinebergeriksenno


2. Using influencer search tools

As finding influencers manually on Instagram is way too time-consuming, we’d recommend using an influencer marketing platform. For example, Promoty is a tool that makes finding influencers a lot easier: you can use our influencer search engine to find relevant influencers for your brand. 

If you’re searching for Norwegian influencers, you can set the influencer’s location to Norway. If you’re searching for Scandinavian influencers in general, you can also add several countries.

If you’re searching for influencers with a Norwegian audience, you can filter our global database by the influencer’s audience. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria. This way, you’ll find collaboration partners whose following matches your target audience.

For every Instagram and TikTok influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.

Here’s what the Instagram account report looks like! 👇🏼

Instagram audience insights
Insights page on Promoty platform

 Marcus Kleveland’s Instagram audience insights on Promoty Discovery

To sum it up: the best ways to find influencers from Norway

To sum it up: Norway has a strong influencer culture and a lot of amazing Instagram influencers. You can try searching for influencers manually – but using influencer search tools will probably you will save hundreds of hours of work 🙌🏼 Create a free account to try it out!

Get detailed profile analytics for every influencer.

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