Your guide to finding Norwegian influencers on Instagram

Finding influencers in another market can be quite a challenge: you just don’t know the local influencer scene! Fortunately, there are tools that help you to find the right influencers quickly and easily. Here’s your guide on finding Norwegian influencers on Instagram!

To make it easier for you, we compiled a list of the biggest Norwegian influencers, top Norwegian fitness influencers, Norwegian fashion influencers and finally, some guidelines on finding Norwegian influencers!

1. The biggest Norwegian influencers on Instagram

#1 Erling Braut Haaland (erling.haaland) with 15.1m followers
#2 Thomas Hayes (@thohay) with 940.5k followers
#3 Even Tryggstrand (@eventyr) with 900.1k followers
#4 Magnus Carlsen (magnus_carlsen) with 753.5k followers
#5 Marcus Kleveland (@marcuskleveland) with 722.2k followers
#6 Lasse L. Matberg (@lasselom) with 716.3k followers
#7 Herman Flesvig (@hermanflesvig) with 669.5k followers
#8 Ulrikke Falch (@ulrikkefalch) with 664.7k followers
#9 Jørgine Massa Vasstrand (@funkygine) with 653.5k followers
#10 Sophie Elise (@sophieelise) with 569k followers

top Norwegian influencers

Using Promoty Discovery for finding biggest Norwegian influencers

2. Top Norwegian fitness influencers on Instagram

#1 Erling Braut Haaland (erling.haaland) w 15.1m followers
#2 Marcus Kleveland (@marcuskleveland) with 722.2k followers
#3 Lasse L. Matberg (@lasselom) with 716,3k followers
#4 Johannes Høsflot Klæbo (@johanneshk) with 441.6k followers
#5 Jakob Ingebringtsen (@jakobing) with 396.5k followers
#6 Magnus Midtbø (@magmidt) with 373.6k followers
#7 Caroline Berg Eriksen (@carolinebergeriksenno) with 302.8k followers
#8 Karsten Warholm (@kwarholm) with 283.8k followers
#9 Tiril Eckhoff (@tirileckhoff) with 278.8k followers
#10 Ane Farstad (@anefarstad) with 270.9k followers

📝 Your guide to finding Instagram influencers in Norway

1. Manually finding Norwegian influencers on Instagram

There are three ways for finding influencers on Instagram: using relevant hashtags, location, or similar profiles. Let’s review each option!

a) By relevant hashtags

You can find potential influencers using hashtags: make sure to check relevant hashtags both in English and Norwegian. Here are some hashtag ideas that you could check when trying to find Norwegian influencers:

▸ #norwegianinfluencer and #norskinfluencer
▸ hashtags containing cities – such as #osloinfluencer
▸ name of the country, such as #norway and #norge
▸ #reklame – “advertising” in Norwegian
▸ #samarbeid – ”collaboration” in Norwegian

b) By location 📍

When influencers post on Instagram, most of them also add the location in order to get a higher reach. That’s why it’s smart to search for different locations in Norway!

If you’re looking for Norwegian influencers, it’d be smart to check Norwegian cities with the biggest population: Oslo, Bergen, Trondheim, Stavanger, Kristiansand.

c) Similar profiles

When you’ve found an Instagram influencer that you’d like to work with, you can check profiles that are similar to theirs. For that, click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop.

screenshot if Caroline Berg Eriksen Instagram profile – one of the biggest influencers in Norway

Similar accounts to @carolinebergeriksenno


2. Finding Norwegian influencers on Promoty

As finding influencers manually on Instagram is way too time-consuming, we’d recommend using an influencer marketing platform.

For example, Promoty is a tool that makes finding influencers a lot easier: you can use our influencer search or set up an influencer campaign where interested influencers apply to work with your brand. Let’s review both options!

a) Using Promoty Influencer Discovery

Promoty Discovery gives you access to our global database of Instagram influencers. Using filters, you can find exactly the right influencers for your brand!

If you’re searching for Norwegian influencers, you can set the influencer’s location to Norway. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.

If you’re searching for influencers with a Norwegian audience, you can filter our global database by the influencer’s audience. This way, you’ll find collaboration partners whose following matches your target group!

For every influencer, you can also see their Instagram statistics, audience demographics, followers’ credibility, notable followers, similar profiles, and many more.

Instagram audience insights
Insights page on Promoty platform

 Marcus Kleveland’s Instagram audience insights


b) Find Norwegian influencers who love your brand

Another way of finding Norwegian influencers is setting up a campaign on Promoty. This way, our pool of over 2,000 Norwegian influencers will see your campaign on the Promoty app – and if they’d like to work with your brand, they will apply to the campaign.

This way, you’ll find Norwegian influencers who really want to work with your brand 🤍

We have strong experience in working with influencers in Norway.

Promoty is an international company with strong experience in running campaigns all over the Scandinavia and Baltics. If you’re interested in an influencer management service or would like to get help with finding the right influencers for your brand, get in touch with us:

8 + 4 =

More on that topic: