Finding Philippines influencers can be quite tricky – especially if you’re a marketer outside of Asia, who is seeking to promote your product or brand overseas! Want to know more about Filipino bloggers and vloggers? Keep on reading, we’ve got you covered!
Top influencers in Philippines
1. Kathryn Bernardo (@bernardokath) – 17.5M followers
2. Pia Wurtzbach (@piawurtzbach) – 13.9M followers
3. Nadine Lustre (@nadine) – 11.5M followers
4. Heart Evangelista (@iamhearte) – 11M followers
5. Donnalyn Bartolome (@donna) – 6.9M followers
6. Ranz Kyle (@ranzkyle) – 5.7M followers
7. Camille Trinidad (@camilleptrinidad) – 2.2M followers
8. Erwan Heusaff (@erwan) – 4.4M followers
9. Chesca Kramer (@chekakramer) – 3.4M followers
10. Viy Cortez (@viycortez) – 2.8M followers
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💡 Your guide to finding Philippines influencers
In general, there are three ways to find influencers: searching on Google or other search engines, searching manually on social media, or using an influencer search tool. Here are some tips for all the approaches!
1. Finding Philippines influencers on Google
Probably the first idea that comes to your mind is searching up influencers on Google. The best keywords are “top Philippines influencers” or “top Filipino/Filipina influencers”. If you’re looking for someone specific, try “Filipino fashion influencers” for example.
Although Google is a trustworthy source that can direct you to many bloggers, you might want to…
2. Give Instagram a go
The easiest way to find influencers on Instagram is by searching manually, using relevant keywords and hashtags. Here are some hashtag ideas that you could check when trying to find relevant bloggers.
⚪️ #philippinesinfluencer and #filipinoinfluencers
⚪️ hashtags containing cities – such as #manilainfluencer
⚪️ name of the country, such as #philippines and #filipino
You can also search by location. For example, you can check Manila and other bigger cities. Also, popular bars, cafeterias, restaurants, and other places influencers go to.
Once you’ve found an influencer that you’d like to work with, you can easily find similar profiles. For that, click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. That way, you will see a list of similar influencers you might want to work with!
Similar Instagram users to @bernardokath
3. Find vloggers on YouTube or TikTok
Daily vlogs about influencers’ personal lives have been popular for quite some time now. They are a good opportunity to promote different products, such as home goods and daily self care products without commercializing it too much. Vlogs have also moved on to TikTok. If youre looking for Philippines influencers with video content, try searching on YouTube or TikTok.
4. Use influencer search tools
As finding fashion bloggers manually on Instagram is very time-consuming, we recommend using influencer search tools that are way faster and more precise.
Promoty is one of them: we have a global database of TikTok and Instagram influencers that you can filter by influencers’ location, social media data, audience demographics, interests, and other criteria.
Searching for Philippines-based Instagram account on Promoty Discovery
If you’re looking for niche influencers, you can use the “Interest” filter to find influencers in a specific field, the “Bio” filter to find creators with a specific word mentioned in their bio, and “mentions” to identify influencers who have mentioned specific Instagram accounts. Create a free account and try it out yourself! 👇🏼
For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous collabs, followers’ growth over time, similar profiles, and much more. That helps you to find exactly the right influencers for your brand 🤍
Influencer Instagram account insights on Promoty Discovery
In conclusion, what is the best way to find Philippines influencers?
In general, there are 3 ways to find creators for your influencer marketing campaigns: searching on Google, searching manually on social media channels, or using an influencer search engine that allows you to find suitable influencers in minutes.
We obviously recommend the second option: you could save hours of time and find exactly the right influencers for your brand. Create a free account and try it yourself! 👇🏼