Free Lightroom Presets for Instagram influencers

We put together a collection of 17 presets for Lightroom that is free to download to make photo editing quicker and more convenient.

Lots of influencers use Lightroom to edit their photos. Mainly because it’s a free mobile app and the possibilities you can do with a picture there are pretty much endless. The app might seem a little complicated at first and that’s where presets come in handy!

What are Lightroom presets?
How to use our Lightroom presets?
More photo editing tips

a preview of presets for Lightroom free

What are presets for Lightroom?

Simply put, Lightroom preset is a filter: pre-saved settings that give a photo a different look. Different from most other photo editing apps, you can change the settings separately after using a preset. For example, if the filter makes the greens in your photo too bright, but everything else seems fine, you can decrease the saturation of greens according to your liking.

a photo not edited with Lightroom presets yet
Promoty presets for Lightroom FREE – an example of a edited photo

Promoty Preset used: “Sushi with Risto”. By the way, all of Promoty presets are named after our team members – Risto is our developer who lives in Japan.

How to use presets on Lightroom?

Here are two tutorial videos on how to download, import and use the Lightroom presets!

1. Download Lightroom and Google Drive apps – both are free of charge.

2. Download any of the Promoty Lightroom presets
3. Open the preset in Lightroom. Here’s a tutorial video on how to do it!
4. Add the preset to your photo. Here’s a tutorial video on how to do it!

More feed planning and photo editing tips:

• For a beautiful Instagram feed, we recommend using presets in similar tones. Would you like to have a trendy bronze-golden feed, minimalist white feed, natural feed with an ‘unedited’ feel, or something else? Find your favorite style and stick with it.

However, don’t overthink when planning a feed – in the end, good content is still so much more important than what your profile looks like!

•   Use an Instagram feed planning application to plan your content and make sure the pictures fit well on your profile. Be creative – there are many different ways to match pictures to your profile! The most popular apps among Promoty influencers are Unum and Preview, but you can also use Feed Preview, Later, Planoly or some other feed planning app.

• Since the light and color of photos are almost always different, adjust the settings (exposure, shadows, highlights, temperature, etc.) after using a Lightroom preset. For example, if the original photo is in very warm tones, you might want to reduce the temperature manually.

• Straighten the horizon of your image – it’s such a simple trick that will make your photo look so much more professional!

Download the Lightroom presets for free 👇🏼

If you use any of our presets on your photo, feel free to use the hashtag #promotypresets – we’d be happy to reshare your photos on our account!

You can also tag us in stories (@promoty.io) for a repost.

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