6 tools for Instagram marketing

As Promoty is an Instagram influencer marketing platform, we use Instagram quite a lot. Thus, we have found many great apps and tools that make social media marketing easier! Based on our learnings, we put together a list of (free) tools for Instagram marketing.

#1 tool for Instagram marketing: a content planning app

The key to growing your Instagram is planning your content and posting on a consistent basis. 

Thinking a few steps ahead helps you to avoid the “I have nothing to post” situation. That also allows you to plan the order of your posts so that they’d look visually pleasing – an appealing Instagram feed creates a good first impression and attracts new followers.

We asked our creators for recommendations on content planning tools. Here are the results!

Free tools for Instagram content planning:

Feed Preview for Instagram

With the free version:
– no need to sign up
– no need to connect your Instagram account
– just insert your Instagram username and the app imports your photos automatically
– possible to plan your feed
– schedule your posts

UNUM

With the free version:
– connect 2 extra Instagram accounts
– use on desktop
– up to 500 photos/videos a month

Preview: Planner for Instagram

With the free version:
– 1 user
– 1 device
– Unlimited Posts
– Plan Reels
– Use filters and fonts
– Get basic analytics
– Reply to comments

P.S. From a security standpoint, we recommend you to prefer apps that don’t require you to sign up through Instagram. The fewer places your password and username are available, the less likely they’ll leak.

If you want to schedule your posts, you can’t avoid connecting your Instagram account with the app. In this case, be sure the app is an official partner of Instagram. Some trustworthy apps for that: Later, Buffer, and Planoly.

#2 tool for Instagram marketing: the repost app

Ever wanted to save a photo from Instagram to your camera roll, ended up taking a screenshot of it and after you posted it, noticed the quality is quite poor? Well, there are several apps that let you download Instagram photos and videos!

Simply put, Instagram post downloader is an online tool that enables you to download Instagram photos, videos, Reels, IGTV videos, etc. All you need to do is copy the URL of the post and paste it to the website.

And honestly, it’s a little difficult to give recommendations here as there are dozens of Instagram repost apps out there and most of them get their work done! However, if you’re working on several social media platforms, you can consider those two:

iGram

iGram is created to enable you to download IG videos for any purpose you want. You can use it from any device like mobile phone, smartphone, tablet, notebook, laptop, or PC.

Inflact 

In addition to Instagram, you can also download videos without the watermark from TikTok. You can use Inflact Instagram Downloader for both your PC and mobile.

#3 tool for Instagram marketing: photo and video editing app

Free tools for video editing

Finding a free video editing app that you can stick to isn’t the easiest thing to do as most ones require in-app purchases to use more than the basic functions. However, here are some that we’re happy to recommend!

Inshot

InShot has a lot of features you can do for free: import sounds from videos, use static and dynamic filters, many transitions, add texts, import your own fonts. By the way, you can use it for both video and photo editing. So if you edit your Instagram Reels or TikTok videos with Inshot, you can easily create a thumbnail that matches with the video. In addition, it’s easy to use from the start!

PowerDirector

The free version includes advertisements that can be quite annoying. If you look away from those, the app has a nice interface. In addition to being able to control brightness, color, and saturation, there are also a lot of free templates, effects, filters, background music, and sounds you can use.

Splice 

When you download the app and skip the premium subscription offers, you have quite a lot to work with on the free version – such a great and smooth app for video editing. It is equipped with a lot of audio editing tools, it syncs videos to music beat automatically, and has built-in voice recording features.

Free tools for photo editing:

Finding free photo editing apps is a bit easier. Actually, as there are so many to choose from, it might be difficult to find the best ones.

Here are two of our favourites:

Lightroom

Definitely the favorite photo editing app of our influencers! The free version of Lightroom mobile app might be a bit difficult at first, but once mastered, there’s a lot you can do with your photo: change the lighting completely, spice up some specific colours, add effects such as grain, dehaze, clarity, etc.

If you aren’t sure how to use the app, you can try out our free Lightroom presets that you just pop on a photo and the settings are changed for you. If you haven’t used the presets yet, you might benefit from the tutorial videos that we created!

an example of using free Lightroom presets
example of using Lightroom presets

VSCO

If you haven’t mastered Lightroom yet, you can try out VSCO. It’s an easy-to-use app with several beautiful filters and standard editing tools like Contrast, Saturation, and Grain. The premium version includes 200+ VSCO presets, advanced photo and video editing tools.

Unlike other photo editing apps, there is also a community feature that allows you to share your created content or explore other creators’ work!

Snapseed

Snapseed is a complete photo editor developed by Google. In the influencers’ community, the app is popular because of its brush that you can use to blur, sharpen, whiten, darken, or (de)saturate certain areas of the photo. For example, if you have a light yellow background in your photo, you can desaturate it and make it whiter by using the Snapseed brush. This is how many influencers achieve the “studio” effect on their photos!

Tezza

This one is created by an Instagram influencer and photographer Tessa Barton and includes many free filters that look great on social media. If you buy the premium version, you can use these filters and a lot of cool effects on your videos as well.

#4 tool for Instagram marketing: an app for creating Instagram Stories

Instagram has quite a wide variety of ways you can spice up your stories. However, you might want to use some additional tools to make them stand out even better. Here are some of our favorites!

Free tools for creating Instagram stories:

Unfold

Unfold is especially great for creating aesthetic photo collages – with a selection of free templates. You can even create a story set, download them all at once or post them directly to Instagram.

Canva

If you’re working with social media, you have probably used Canva. It’s a design tool that can be used for pretty much anything: creating Instagram posts, Facebook event covers, graphs, posters, and other marketing materials. There are many free Instagram Story templates available: choose the one that looks the best to you and change the colours and fonts to match with your branding!

#5 tool for Instagram marketing: Instagram Insights

There are several Instagram analytics tools available on the market. However,  we haven’t found a better one than built-in Instagram Insights. To see the insights, you need to have a business or creator account on Instagram, go to your profile, tap ≡ and choose “Insights”.

Instagram Insights is a powerful tool that allows you to understand how well your account is performing, what kind of posts work the best, who is following you, how your they are interacting with your content, when they are most active, etc.

Some insights that are available:

General overview: shows the number of accounts your profile has reached, accounts engaged, total followers and for a custom timeframe within the past 90 days. You can tap on each of these metrics for a more detailed overview.

Accounts reached or engaged: when you tap on these metrics, you’ll see demographic information on the accounts that you’ve reached or engaged, including top countries, towns or cities, top age ranges and gender breakdown.

Total followers: when tapping on this metric, you can learn more about trends across your followers. These insights include growth (how many followers you’ve gained or lost), top locations of your followers, age-range and times they’re most active on Instagram – the last one helps to decide on when it’s the best time to post!

Content you’ve shared: this section showcases the content that you’ve posted and boosted across feed, stories and video for a custom timeframe within the past 90 days. If you want to see all of the posts on your account, you can tap under each content type to go to the media library.

Tip: You can also tap View insights under individual posts or swipe up on your stories and Instagram Live videos to view insights specific to that piece of content.

#6 tool for Instagram marketing: influencer marketing platform 

Influencer marketing is an amazing way to grow your Instagram. Our unbiased recommendation for influencer marketing is Promoty: an all-in-one tool for handling influencer marketing for your brand.

Using Promoty, you can:

1) Find the right influencers for your brand

Successful influencer marketing is all about choosing the right influencers.

Using Promoty Discovery, you can filter down the global database of influencers to find the ones whose audience matches your target group. Additionally, you can see detailed insights for every Instagram influencer worldwide: Instagram statistics, popular hashtags and mentions, brand affinity, and interests, even their followers’ demographics and credibility.

👉🏼  Learn more and try it out for free!

screenshot of the search for influencers

2) Get eye-catching content for your Instagram

Creating authentic, trendy, and eye-catching content is the superpower of influencers. That’s why more and more brands are turning to influencers to outsource their social media visuals!

On Promoty, you can set up an influencer marketing campaign where influencers share your brand with their audience. The brand gets full social media rights for the visuals.

You can also set up a content-only campaign where influencers create the visuals but do not post them on their social media. This way, the brand gets authentic, original, and high-quality user-generated content that they can use on their social media. 

3) Save time on influencer marketing

Promoty is an influencer marketing tool that allows you to manage all your influencers, collaborations, campaigns, post statistics, and payouts in one place. 

Instead of contacting influencers manually, you can set up a campaign and have influencers applying to your campaign! That helps you to find influencers who already love your brand and use it anyway – which leads to authentic collaborations and better influencer marketing results.

Additionally, you can track posted content, up-to-date campaign statistics and enjoy automated influencer payouts.  Learn more about influencer campaigns!

So what are the necessary tools for Instagram Marketing?

Which tools would we recommend to use if you haven’t worked with any other apps before and you don’t want to overload yourself with new stuff?

Inshot for video and thumbnail editing
Lightroom for colour correcting pictures
Influencers for getting content that works well on social media
Instagram insights to help you grow your account
Inflact for downloading photos and videos from social media
Feed Preview for content planning
Promoty for handling your influencer marketing

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