The ultimate guide to finding travel influencers

Travel influencers have become an essential part of the tourism industry, with their social media platforms acting as a gateway for travel enthusiasts to explore the world. Their social status and stunning photo material have made them a valuable asset for tourism boards, airlines, hotels, and other travel-related brands.

In this article, we’ll share a list of the biggest travel influencers on Instagram and TikTok, and give you some tips on how to find exactly the right influencers for your brand 👇🏼

Who are travel influencers?

Travel influencers are creators who have built a significant following on social media platforms like Instagram, TikTok, Twitter, and YouTube by sharing their travel experiences, tips, recommendations, itineraries, and even budgets. 

Their content inspires followers to explore new destinations, try new activities, and experience new cultures. Some of the most popular travel influencers have millions of followers, and their content has the power to influence the travel decisions of their followers.

Top 20 travel influencers

The biggest travel influencers on Instagram: 

1. Liubava Rose (@love__rose92) – 5.3M followers
2. Murad Osmann (@muradosmann) – 3.4M followers
3. Chris Burkard (@chrisburkard) – 3.9M followers
4. Jennifer Tuffen (@izkiz) – 2.7M followers
5. Simon Ramirezc (@simon_ramirezc) – 2.6M followers
6. Jack Morris (@jackmorris) – 2.6M followers
7. Melanie Martins (@melaniemartinsblog) – 2.2M followers
8. Lauren Bullen (@gypsea_lust) – 2.1M followers
9. Sjana Elise (@sjanaelise) – 1.3M followers
10. Emilie Ristevski (@helloemilie) – 1.3M followers

The biggest travel influencers on TikTok: 

1. Alex Ojeda (@alexojeda) – 8.3M followers
2. Timboi (@timotiusmul) – 6.7M followers
3. Julia Gal (@juliagal_) – 5.7M followers
4. Avira Nisha (@aviranisha) – 4.8M followers
5. Awts Gegeng (@itsmegraceuy) – 3.8M followers
6. Julia Thompson (@juliiathompson) – 3.5M followers
7. Jorden Tually (@jordentually) – 3.3M followers
8. Lotterlive (@lotterlive) – 1.8M followers
9. Terplanet (@terplanet) – 1.7M followers
10. Mikki Tenazas (@mgtenazas) – 1.5M followers

Jennifer Tuffen is one of the biggest travel influencers in the world

📝  Your full guide to finding travel influencers

In general, there are two ways to find relevant influencers: searching manually on social media or using an influencer search tool. Here are some tips for both approaches!

1. Searching on Google

The most straightforward way to find influencers is by searching on Google – you’ve probably already tried that! You can search for keywords like travel influencers, travel bloggers, travel influencers in Bali or family travel blogs. The more specific your search term is, the better results you’ll get!

2. Searching manually on social media

The easiest way to find niche influencers on Instagram is by searching by hashtags. Try different travel-related hashtags, such as #travelblogger, #wanderlust, #travelphotography, and #travelgram.

Additionally, you can search by keywords – try travel blog, travel blogger, or just traveling – and locations. If you check the main tourist locations, you’ll definitely notice some travel influencers’ content there!

Once you’ve found an influencer you’d like to work with, you can check profiles that are similar to theirs: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar influencers you might want to work with!

South African influencers: boity similar accounts on Instagram

Similar Instagram users to @boity

🤍  Some tips for searching for travel tiktokers:

When it comes to manually finding influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and phrases.

When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies. In the desktop version, the filtering options are limited.

🤍  Some tips for searching on YouTube:

When you’re looking for relevant travel influencers on YouTube, you can search for travel-related keywords on YouTube and filter your results by view count and upload date to find the most popular and recent content. You can also use YouTube’s search filters to narrow down your search by location, language, and other factors.


3. Use influencer search tools to save time

An alternative method to locate influencers is by using influencer search tools, which can save a significant amount of time and help you identify relevant influencers quickly.

For instance, Promoty is one of such tools with a comprehensive database of 190 million social media influencers worldwide. By utilizing filters such as interests, location, social media metrics, audience demographics, or other criteria, you can quickly find influencers that align with your brand’s values and messaging. This way, you can find relevant influencers in minutes!

If you’re looking for travel influencers, you can set the Interests field to “Travel, Tourism & Aviation” – or use the keyword search. Additionally, you can filter influencers by age, gender, location, language, audience demographics, and other criteria.

the biggest travel influencers on tiktok

Using Promoty to find TikTok travel influencers (try it out free)

For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more. Here’s what it looks like:

South African influencers - boity instagram insights

@boity’s profile analytics on Promoty’s influencer analytics tool

To sum it up: the best ways to find travel influencers on social media

In general, there are two main approaches to discovering relevant travel influencers. Firstly, you can run a manual search on social media by utilizing keywords, hashtags, and profiles similar – but that might be imprecise and heavily time-consuming. Instead, we recommend using our influencer search tool, that helps you to find the right influencers in seconds.

Learn more or create a free account to try it out yourself! 👇🏼

Get detailed profile analytics for every influencer.

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