Finding relevant US bloggers can be quite a challenge: there are over 31 million active bloggers in the US! The blogging industry is definitely not dead – and as 77% of Americans read blogs regularly, working with bloggers is an amazing way to reach your target audience.
To make finding the right bloggers easier, we have compiled a list of the most influential bloggers in the US – together with a step-by-step guide on how to find them.
📝 Here are the best American bloggers:
Olivia Palermo is a 36-year-old socialite, entrepreneur, model, and television personality, running a fashion and lifestyle blog. Palermo gained recognition after being on MTV’s television show “The City”. Her blog explores the latest on all things related to fashion.
Mario Armando Lavandeira Jr. is a blogger, columnist, and media personality with a net worth of $20 million. His blog perezhilton.com is mainly known for celebrity gossip and for posting tabloid photos with his own captions or “doodles”. He also has several YouTube channels.
Brittany Xavier is an American influencer and fashion blogger, who has recently gained a large following through TikTok – which has made her blog one of the most popular fashion blogs right now!
Tim Ferriss is a famous American author, podcast host, entrepreneur, online business coach, and author of one of the most read business blogs in the world, with a net worth of 100 million. His Facebook page has nearly 1 million and his Twitter page has over 1,8 million followers.
Christine Andrew is a half-Colombian fashion blogger, fashion consultant, and social media influencer. In her fashion and lifestyle blog, she writes on various topics ranging from family and travel to home decor, the latest trends, and all things fashion.
Ashley Stock is a mommy blogger and a marketing specialist behind the Little Miss Momma blog. Her personal blog posts are mainly about all the joys and hardships of being a mother. If you’re a family person, you should check out her blog today!
Jason Kottke is a blogger, web and graphic designer, known for his blog Kottke.org. He has also won a Lifetime Achievement Award for his blog.
It’s not really a blogger – but TechJury claimed that with an annual income of $500 million, Huffington Post is the most profitable blog in the US. With Danielle Belton as the Managing Editor, the blog has several contributors and it’s one of the most visited websites in the country.
There are three main ways to find influencers: searching for them on Google, trying to find them on social media, or by using an influencer search tool.
1. Manually finding American bloggers on Google
The simplest way to find US-based bloggers is to search on Google – you probably have already tried it! You can search for keywords like US mom blogger, US fitness blogger, or New Your fashion blog – the more specific you are, the more relevant search results you’ll get.
2. Finding American bloggers on Instagram and TikTok
Most bloggers are also on Instagram and TikTok – so you can also search for them on these channels! The easiest way to find Instagram influencers in the blogging industry would be by hashtags like #usblogger, #usfashionblog, and #newyorkblogger.
Another way to search for bloggers on Instagram is by similar profiles. When you’ve found an Instagram influencer that you’d like to work with, you can check profiles that are similar to theirs. For that, click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you’ll see Instagram accounts similar to that blogger!
Similar Instagram users to @christineandrew
3. Finding American bloggers on Promoty
As finding bloggers manually might be very time-consuming, we’d recommend using an influencer search tool – such as Promoty! Our Influencer Discovery gives you access to our global database of Instagram and TikTok influencers with a wide set of filters.
If you’re searching for bloggers, just add the keyword ‘blog’ as the search criteria!
If you’re searching for US-based bloggers, you can set the influencer’s location to the United States of America and make the word ‘blogger’ compulsory in their bio. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.
If you’re searching for bloggers with a US audience, you can filter our global database by the influencer’s audience. This way, you’ll find collaboration partners whose audience matches your target group!
Before you confirm a collaboration, you also need to know the social media stats, blog details, and prices of every blogger. For that, you can use our in-app chat and influencer analytics.
Using our Influencer Discovery, you can see Instagram and TikTok statistics, audience demographics, followers’ credibility, notable followers, similar profiles, and much more, for every influencer. Unfortunately, we don’t have their blog details on Promoty – but you can reach out via our in-app chat and ask them!
American blogger @brittanyxavier‘s Instagram profile on Promoty
In general, there are 3 ways to find US-based bloggers: you can try searching for them on Google, manually on Instagram or TikTok, or use an influencer search and analytics tool, such as Promoty.
We obviously recommend the third option: you could save hours of time! Promoty is mainly made for finding Instagram and TikTok influencers – but if you know the hacks, you can also find bloggers for your brand. Try it out yourself!
