Influencers in China – TOP 15 on Instagram and Tiktok


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China is a country with a vibrant culture and many inspiring influencers. However, it can be tough to find the right social media influencers in China because there are so many of them! So, how can you discover influencers who are a good fit for your brand?

Here is a list of the most popular Chinese influencers on Instagram with a simple guide on how to find relevant Chinese influencers for your brand!??


The biggest influencers in China

TOP 15 China-based influencers on Instagram:

  1. SMFK (@smfksmfk) – 5.6M followers
  2. NiNi (@captainmiao) – 1.3M followers
  3. Anson Lo • 盧瀚霆 (@ansonlht) – 1.3M followers
  4. 韩寒 (@zhucebuliaohanhan) – 1.1M followers
  5. KEUNG TO 姜濤 (@keung_show) – 1M followers
  6. Nicky 琦玉 ✧˖° (@iamnickycoser) – 1M followers
  7. ?杜汶澤喱騷 Chapman To’s Late Show (@chapmantoslateshow) – 0.9M followers
  8. Jathy 方鐑浟 (@jathy_6616) – 0.8M followers
  9. 港生活 (@ulifestylehk) – 0.7M followers
  10. 郭嘉駿 Denis Kwok 193 (@deniskwok193) – 0.6M followers
  11. Ian Chan 陳卓賢 (@iancychan) – 0.6M followers
  12. LIHKG 討論區 ( – 0.6M followers
  13. VOGUE CHINA (@voguechina) – 0.6M followers
  14. Зубарев Александр (@zubarefffchina) – 0.5M followers
  15. 新假期 Weekend Weekly (@weekendweekly) – 0.5M followers


TOP 15 most followed Chinese influencers on Tiktok:

  1. TikTok Trends (@tiktoktrends) – 2.8M followers
  2. Tik Toker (@user593393934) – 1.9M followers
  3. user1115417574020 (@littlemisssunshinneee) – 1.7M followers
  4. jonahnover (@jonahnover) – 1.7M followers
  5. urisss (@uriisss_) – 1.5M followers
  6. الشمري (@n.11550) – 1.4M followers
  7. jason (@jasonjasqoqngh) – 1.1M followers
  8. CathyDolores (@doloreffect) – 1M followers
  9. muse攻略 (@muse攻略) – 0.9M followers
  10. Cana bou Louga (@canaboulg224) – 0.9M followers
  11. 네코냥냥 (@30552177257) – 0.8M followers
  12. 유유꿀팁 (@31405094633) – 0.8M followers
  13. Comedy Moments (@30797754721) – 0.8M followers
  14. Shaula Ponce (@shaula.ponce_) – 0.7M followers
  15. Sports (@30940567609) – 0.7M followers



? Your guide to finding Chinese influencers

In general, there are two ways to find China-based influencers: searching for influencers manually or using an influencer search tool. Here are some tips for both approaches!

1. Searching for influencers on Google

The easiest way to find influencers is by searching on Google – you might have already given it a shot! You can search for keywords like top Chinese influencers, Chinese bloggers, or influencers in Beijing. The more precise your search words are, the more accurate results you’ll find!

2. Searching manually on social media

Another way to find influencers is by searching by hashtags and keywords on Instagram: make sure to check relevant hashtags like #China, #Chineseinfluencer, or #Chineseblogger. If you’re looking for influencers in a specific city, try keywords and hashtags related to these cities.

Secondly, you can check locations like China, Beijing, and other major cities. Additionally, you can check local restaurants, cafes, and other places that influencers might go to.

Once you’ve found an influencer you’d like to work with, you can check profiles that are similar to theirs. This way, you will see a list of similar influencers you might want to work with!


Instagram similar users


When it comes to manually finding influencers on TikTok, the search process works in a similar way: you can search using hashtags, keywords, and phrases. Sometimes, the TikTok search works even better!

When using your phone, you can even apply filters to your search. If you’re specifically looking for influencers, choose “Users” from the top menu and use the filters to view profiles with more than 10,000 or 100,000 followers.


3. Using an influencer search tool

If you don’t want to spend a lot of time searching for influencers on your own, we suggest using an influencer search tool.

Promoty is one of such tools. We have a massive database with 250 million social media influencers from all around the world. By applying filters based on influencers’ interests, location, social media statistics, audience demographics, and other criteria, you can easily discover the perfect influencers for your brand.

If you’re looking for China-based influencers, just set the Location field to “China” or any relevant city in China – or use the keyword search.

If you’re looking for influencers with a Chinese audience, set the Audience Location field to “China”. Additionally, you can filter influencers by age, gender, location, audience demographics, and other criteria.


Using Promoty to find TikTokinfluencers


For every influencer, you can see their detailed profile analytics: engagement rate, average likes, audience demographics (age, location, gender), followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and more.

That helps you to spot fake followers and find relevant influencers whose audience matches your target group.

Profile analytics on Promoty’s influencer analytics tool


Summary: the best ways to find Chinese creators for your brand

In general, there are two ways for finding relevant influencers for your brand.

Firstly, you can try searching manually on Instagram, using keywords, hashtags, and similar profiles. However, this method may take more time and effort.

Alternatively, you can use an influencer search engine that enables you to find suitable Chinese influencers in just a few minutes. This option is highly recommended as it can save you hours of time and help you find more relevant influencers.

We suggest giving the second option a try: you could save hours of time and find better influencers. Create a free account and experience it yourself! ??





Get detailed profile analytics for every influencer.

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