The best Easter ideas 2024 for your brand

As the blossoms of spring start to bloom, it’s that time of the year again – Easter is just around the corner and we want to share some Easter ideas for your brand! Beyond the traditional egg hunts and chocolate bunnies, Easter presents a golden opportunity for businesses to hop into the season with creative marketing campaigns. Easter can bring a basket full of benefits for your brand.

According to Finder and Statista statistics, 84% of people plan to celebrate Easter in the UK and 81% in the US. Easter spending was estimated to be just under £1 billion last year.

Let’s explore some egg-citing Easter marketing ideas to make your business stand out in the crowd!

Easter idea #1: Easter-themed products or services

  • Give your offerings an Easter makeover! Introduce limited edition Easter-themed products or services that resonate with the holiday spirit. From themed decorations to specially curated Easter menus or exclusive Easter-themed merchandise, there’s ample room for creativity to align your brand with the festivities.

Easter idea #2: Social media campaigns

  • Sprinkle some Easter magic across your social media platforms!
  • Share engaging Easter-themed content, such as fun facts about Easter traditions, DIY Easter craft tutorials, or user-generated content featuring your products/services in an Easter setting.
  • Encourage followers to share their Easter stories or photos using a branded hashtag for increased visibility.

Easter idea example: Case Krispy Kreme UK – The Easter Eggschange

Last year Krispy Kreme did something different with the influencer. They did the world’s first Easter Eggschange in partnership with Fareshare

?People had a chance to give their uneaten easter eggs to their nearest Krispy Kreme shop in exchange for four Easter-themed doughnuts.

?Krispy Kreme kept in mind the cost of living crisis and wanted to make sure that families who can’t afford easter eggs, get one.

?Influencers showed on Instagram and TikTok how to donate eggs and get their doughnuts.

Easter ideas with Krispy kreme

Easter idea #3: Easter egg hunt contest

  • Who doesn’t love a good old-fashioned Easter egg hunt?
  • Organize a virtual or in-person Easter egg hunt contest where participants can hunt for hidden eggs on your website, social media channels, or even in-store.
  • Offer nice prizes to winners, such as discounts, freebies, or exclusive Easter-themed goodies.

Easter idea #4: Easter-themed giveaways and promotions

  • Spread the joy of Easter by hosting giveaways or running special promotions.
  • Get creative with Easter-themed bundles or gift sets that make for perfect Easter presents.

Easter idea example: Cadbury USA giveaway by using UGC

Year after year Cadbury does amazing Easter campaigns. This example is from their Instagram feed where they have organized a giveaway.

?People have been participating in sending images about their pets.

?Cadbury has published all the winners on their feed.

?This is a really good way to get higher engagement by using user generated content.

Easter Ideas from Cadbury

Easter idea #5: Collaborate with influencers

  • Collaborating with influencers can amplify your Easter marketing efforts.
  • Partner with influencers whose audience aligns with your target demographic to promote your Easter-themed products/services.
  • Whether it’s through sponsored posts, product reviews, or influencer-hosted giveaways, leveraging influencer partnerships can help increase brand visibility and credibility.

Use Promoty for your egg-cellent Easter ideas

Easter presents a fantastic opportunity for businesses to connect with their audience in a fun and festive way. By incorporating these egg-cellent Easter ideas into your strategy, you can delight your customers, boost brand awareness, and drive sales this Easter season. So, embrace the Easter spirit, get creative, and let your business shine bright like an Easter egg!

It’s never too late to start your Easter campaigns. Start today and get help from influencers and content creators. Find the best ones easily by using Promoty’s tool.

Instagram profile search tool for Easter ideas

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