Indonesia is a country with a rich and diverse culture. The rise of social media has brought about a new generation of influencers who are using their platforms to promote products, ideas, and lifestyles to their followers. Indonesian influencers have become a powerful force in shaping the country’s culture, fashion, and beauty trends.
Here’s a list of the biggest Indonesian influencers on TikTok and Instagram – along with a detailed guide on how to find the right influencers for your brand 👇🏼
The biggest influencers in Indonesia
TOP 10 most followed TikTok influencers in Indonesia:
1. Scott (@scottsreality) – 38.4M followers
2. Ria Ricis (@riaricis) – 33.8M followers
3. Willie Salim (@williesalim) – 28.7M followers
4. Vilmei (@vilmeijuga) – 27.9M followers
5. Anggun (@anggun_supriadi91) – 20M followers
6. Cahyaniryn (@cahyanirynn) – 19.2M followers
7. Ibnu Wardani (@ibnuwardani) – 18.7M followers
8. Juyycomell (@juyyputrii21) – 17.8M followers
9. Fujiiian (@fujiiian) – 17.7M followers
10. Unaa (@mieayamthebstt) – 17.7M followers
TOP 10 most followed Indonesia-based influencers on Instagram:
1. Raffi Ahmad And Nagita Slavina (@raffinagita1717) – 68M followers
2. Prilly Latuconsina (@prillylatuconsina96) – 51.7M followers
3. President Joko Widodo (@jokowi) – 51.2M followers
4. Ruben Onsu (@ruben_onsu) – 43.2M followers
5. Laudya Cynthia Bella (@laudyacynthiabella) – 38.7M followers
6. Gisella Anastasia (@gisel_la) – 38M followers
7. Luna Maya (@lunamaya) – 36.8M followers
8. Sarwendah29 (@sarwendah29) – 34.4M followers
9. RICIS (@riaricis1795) – 33M followers
10. Jessica Iskandar (@inijedar) – 32M followers
influencers in seconds.
In general, there are two ways to find relevant influencers: searching manually on social media or using an influencer search tool. Here are some tips for both approaches!
1. Searching on Google
The most straightforward way to find influencers is by searching on Google – you’ve probably already tried that! You can search for keywords like bloggers in Indonesia, fashion influencers in Indonesia, or Indonesian mom influencers. The more specific your search term is, the better results you’ll get!
2. Searching manually on social media
The easiest way to find influencers on Instagram is by searching by hashtags and keywords: make sure to check relevant hashtags like #indonesia, #indonesianinfluencer, and #indonesianblogger. In case you’re looking for niche influencers, use niche hashtags like #indonesianfashion.
Additionally, make sure to check locations like Indonesia, Jakarta, Surabaya, Bandung, Bekasi, Medan, Java, Medan, and Sumatra. You can also check local sights, restaurants, cafes, and other places that influencers might go to.
Once you’ve found an influencer you’d like to work with, you can check profiles that are similar to theirs: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar influencers you might want to work with!
Similar Instagram users to @boity
When it comes to manually finding influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and phrases. Try “Indonesia”, for example!
When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies. In the desktop version, the filtering options are limited.
3. Using an influencer search tool
Another option for finding influencers would be using an influencer search tool: it’s a huge time of save of time and helps you find much more relevant influencers in minutes.
Promoty is one of them: we have a global database with 190 million social media influencers. By filtering the database by influencers’ interests, location, social media data, audience demographics, or other criteria, you can find exactly the right influencers for your brand.
If you’re looking for Indonesia-based influencers, you can set the Location field to “Indonesia” or any relevant city or state – or use the keyword search as many influencers list their location in their bio.
If you’re looking for influencers with an audience from Indonesia, set the Audience Location field to “Indonesia”. Additionally, you can filter influencers by age, gender, location, language, audience demographics, and other criteria.
Using Promoty to find social media influencers in Indonesia (try it out free)
For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.
Here’s what Instagram profile analytics looks like:
@boity’s profile analytics on Promoty’s influencer analytics tool
To sum it up: the best ways to find local influencers for your brand
In general, there are two main approaches to discovering relevant influencers. Firstly, you can run a manual search on social media by utilizing keywords, hashtags, and profiles similar. We definitely recommend the latter: using our influencer search, you can find the right influencers in seconds.
Learn more or create a free account to test it out yourself! 👇🏼