Influencers in Brazil: TOP 30 on Instagram and TikTok


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Brazil is an amazing country with rich culture and many inspiring creators. However, finding relevant social media influencers in Brazil can be quite a challenge – there are just so many of them! How to find influencers who match your brand?

Here’s the list of the biggest Brazilian influencers on Instagram – along with a step-by-step guide on how to find more of them ??


The biggest influencers in Brazil

Here are the TOP 15 most followed Brazil-based influencers on Instagram:

  1. Anitta (@anitta) – 64.2M followers
  2. Whindersson Nunes (@whinderssonnunes) – 59.2M followers
  3. Tata Werneck (@tatawerneck) – 55.8M followers
  4. Larissa Manoela (@larissamanoela) – 49.1M followers
  5. +A (@maisa) – 47.3M followers
  6. Bruna Marquezine (@brunamarquezine) – 44.4M followers
  7. Gusttavo Lima (@gusttavolima) – 44M followers
  8. Virginia Fonseca Costa (@virginia) – 43.1M followers
  9. Marina Ruy Barbosa (@marinaruybarbosa) – 42.1M followers
  10. Marilia Mendonça (@mariliamendoncacantora) – 41.9M followers
  11. Wesley Safadão (@wesleysafadao) – 39.2M followers
  12. Daniel Alves (@danialves) – 37.8M followers
  13. Simone Mendes (@simonemendes) – 36.8M followers
  14. Netflix Brasil (@netflixbrasil) – 35.9M followers
  15. Veveta (@ivetesangalo) – 35.8M followers


TOP 15 most followed Brazilian influencers on TikTok:

  1. Virginia (@virginiafonseca) – 36.8M followers
  2. spider_slack (@spider_slack) – 36.7M followers
  3. Enejota (@neymarjr) – 31.1M followers
  4. Tirullipa (@tirullipa) – 30.7M followers
  5. Vanessa Lopes (@vanessalopesr) – 29.3M followers
  6. beca (@beca) – 29.3M followers
  7. Larissa Manoela (@larissamanoela) – 28.1M followers
  8. Victor Melo (@victormelo) – 24.5M followers
  9. Iran Ferreira (Lai) (@luvadepedreiro) – 24.4M followers
  10. Mari Maria Makeup ? (@marimariamakeup) – 24.1M followers
  11. Luara (@luara) – 23.6M followers
  12. Anitta (@anitta) – 22.2M followers
  13. WhinderssonNunes (@whinderssonnunes) – 21.9M followers
  14. Pk (@pkllipe) – 21.2M followers
  15. GKAY (@gkay) – 20.9M followers



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? Your guide to finding Brazilian influencers

In general, there are two ways to find Brazil-based influencers: searching for influencers manually or using an influencer search tool. Here are some tips for both approaches!

1. Searching on Google

The most straightforward way to find influencers is by searching on Google – you’ve probably already tried that! You can search for keywords like top Brazilian bloggers, Brazilian fitness influencers, or influencers in Brasília. The more specific your search term is, the better results you’ll get!

2. Searching manually on social media

The easiest way to find influencers on Instagram is by searching by hashtags and keywords: make sure to check relevant hashtags like #brazil, #brazilian, #brazilianinfluencer, or #brazilianblogger. If you’re looking for influencers in a specific city, try keywords and hashtags related to these cities.

Secondly, you can check locations like Brazil, Brasília, (major cities and states). Additionally, you can check local restaurants, cafes, and other places that influencers might go to.

Once you’ve found an influencer you’d like to work with, you can check profiles that are similar to theirs. This way, you will see a list of similar influencers you might want to work with!


Instagram similar users

When it comes to manually finding influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and phrases. When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers.


3. Using an influencer search tool

As finding relevant influencers manually might be terribly time-consuming, we recommend using an influencer search tool.

Promoty is one of them: we have a global database with 190M social media influencers. By filtering the database by influencers’ interests, location, social media data, audience demographics, or other criteria, you can find exactly the right influencers for your brand.

If you’re looking for Brazil-based influencers, just set the Location field to “Brazil” or any relevant city in Brazil – or use the keyword search.

If you’re looking for influencers with a Brazilian audience, set the Audience Location field to “Brazil”. Additionally, you can filter influencers by age, gender, location, audience demographics, and other criteria.


Using Promoty to find TikTokinfluencers


For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.

Here’s what Instagram profile analytics looks like! ??


Profile analytics on Promoty’s influencer analytics tool


To sum it up: the best ways to find Brazilian creators for your brand

If you want to find relevant influencers for your brand, you can try searching manually on Instagram, using keywords, hashtags, and similar profiles – or use an influencer search engine that allows you to find suitable influencers in just a few minutes.

We definitely recommend the second option: you could save hours of time and find much better influencers. Create a free account and try it yourself! ??





Get detailed profile analytics for every influencer.

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