FULL GUIDE: finding influencers in the United States

Finding the right American influencers for your brand can be quite a challenge. To make it easier for you, we have compiled a list of the most popular Instagram and TikTok influencers in the United States – together with guidelines on how to find more influencers in the US!

📝  Your guide to finding influencers in the US

In general, there are two ways to find social media influences: searching for influencers manually or using an influencer search tool. Here are some tips for both strategies!

1. Manually finding influencers on social media

If you’re trying to find US bloggers on social media, you can try searching by relevant hashtags, locations, and by exploring similar profiles. However, this method may take more time and effort.

You can find potential influencers using hashtags. For example, you can check hashtags like #americaninfluencer, #usinfluencer, #usblogger, hashtags containing different cities, states (such as #alabamaninfluencer), and hashtags.

When influencers post on Instagram, most of them also add the location to get a higher reach. That’s why it’s smart to search for different places in the US! If you are looking to scale an influencer marketing campaign in a specific city, try also checking certain cities.

When you’ve found an Instagram influencer that you’d like to work with, you can check profiles that are similar to theirs: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar influencers you might want to work with!

Similar Instagram users to @nikkietutorials

2. Searching for influencers on TikTok

When it comes to manually searching for influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and locations.

When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies.

3. Using influencer search tools

As finding bloggers manually might be very time-consuming, we’d recommend using an influencer search tool – such as Promoty! Our Influencer Discovery gives you access to our global database of Instagram, TikTok and YouTube influencers with comprehensive filters.

If you’re looking for influencers based in the United States, you can set the influencer’s location to “United States”. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.

If you’re searching for influencers with a U.S.-based audience, you can filter our global database by the influencer’s audience. This way, you’ll find influencers whose audience matches your target group!

For every Instagram, TikTok and YouTube influencer, you can also see their Instagram statistics, audience demographics, followers’ credibility, notable followers, similar profiles, and much more. These key features will help you determine whether or not an influencer is worth the brand investment. Here’s what the influencer insights report looks like! 👇🏼

Summary: the best ways to find U.S. creators

You can try searching for American influencers manually – but using influencer search tools will probably you will save hundreds of hours of work 🙌🏼  Create a free account to get access!