Top skincare influencers on Instagram and TikTok in 2023

Beauty influencers have become a significant force in the cosmetics industry. Thousands of beauty, makeup, and skincare influencers on Instagram, TikTok, YouTube, and other social media platforms share their beauty routines, product reviews, and makeup tutorials. Their millions of followers trust their recommendations, making them powerful marketing tools for beauty brands.

However, finding relevant skincare influencers can be challenging – there are so many beauty influencers on social media! How to find the ones that match your brand? Here are some tips! 👇🏼

TOP skincare influencers worldwide

The biggest skincare influencers on Instagram: 

1. Flavia Pavanelli (@flaviapavanelli) – 19.2M followers
2. Mar (@mariale) – 6M followers
3. Aisha (@aishasharma25) – 2.8M followers
4. Neda Jenab (@neda.jenabb) – 2.1M followers
5. Beautiful You Tips (@beautifulyoutips) – 1.8M followers
6. Taranasha Wallace (@iamtarawallace) – 1.3M followers
7. Luca Bristot (@lucabristot) – 1.2M followers
8. Jadé Marie (@jadeywadey180) – 1.2M followers
9. Dr. Muneeb Shah (@doctorly) – 991K followers
10. Caroline Hirons (@carolinehirons) – 720K followers

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The biggest skincare influencers on TikTok: 

1. Dr. Shah (@dermdoctor) – 17.9M followers
2. Noemi Nikita (@noeminikita) – 13.4M followers
3. Laura Kool (@soylaurakool) – 6.1M followers
4. Hyram (@hyram) – 6.1M followers
5. Irma Iryanto (@irma.iryanto3) – 4.7M followers
6. Fanny (@by.fannys) – 3.6M followers
7. Rose Lucie (@roselucyy) – 3.2M followers
8. Rikki (@rikkisandhuu) – 2.9M followers
9. Skincare Egg Head (@yayayayoung) – 1.7M followers
10. Dr. Vanita Rattan (@drvanitarattan) – 951K followers

Flavia Pavanelli is one of the biggest skincare influencers on Instagram

📝  Your guide to finding relevant skincare influencers

In general, there are two ways to find influencers: searching manually on social media or leveraging influencer search tools. Here are some tips for both approaches!

a. Searching on Google

The most straightforward way to find skincare influencers is by searching on Google – you’ve probably already tried that! You can search for keywords like skincare influencers, skincare influencers in Australia, or skincare bloggers. The more specific your search term is, the better results you’ll get!

b. Searching manually on social media

🤍  Searching on Instagram

The easiest way to find niche influencers on Instagram is by searching by hashtags. You can start by searching for different skincare-related hashtags, such as #skincare, #skincareroutine, #skincareproducts, and #skincaretips. Additionally, you can search by keywords.

Once you’ve found an influencer you’d like to work with, you can also check similar profiles: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar creators you might fancy!

find beauty influencers – check similar influencers

Similar Instagram users to @huda

🤍  Searching for skincare tiktokers

In general, the search process is the same: you can search by hashtags, keywords, and phrases – skincare, skincaretips, skincareproducts, and skincaretok might be good keywords for you!

Additionally, on the phone version, you can also leverage filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies. In the desktop version, the filtering options are limited.

🤍  Searching for skincare vloggers

When you’re looking for skincare influencers on YouTube, you can search for skincare-related keywords, filtering results by view count and upload date to find the most popular and recent content. You can also use search filters to narrow down your search by location, language, and other criteria.

c. Using influencer search tools

Finding relevant influencers manually can be terribly time-consuming. There are just so many beauty and skincare lovers out there! Thus, it’d be wise to use an influencer search tool – you’d save yourself a significant amount of time and get a comprehensive list of relevant influencers.

Promoty is one of the leading tools in the industry. We have a database of 190 million social media influencers worldwide. You can quickly find influencers that align with your brand’s values and messaging by utilizing filters such as interests, location, social media metrics, audience demographics, or other criteria. This way, you can find relevant influencers in minutes!

If you’re looking for skincare influencers, you can set the Interests field to “Beauty & Cosmetics” – and type “skincare” into the Keywords in bio field. Additionally, you can filter influencers by age, gender, location, language, audience demographics, and other criteria.

the biggest skincare influencers on tiktok and instagram

Using Promoty to find skincare influencers on TikTok (try it out free)

For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more. That helps you to find the perfect influencers for your brand! ♡ 

Instagram influencer analytics tool – influencer insights – influencer credibility – Kylie Jenner

Kylie’s profile analytics on Promoty’s influencer analytics tool

To sum it up: the best ways to find skin care influencers

In conclusion, beauty and skincare influencers have become a major force in the beauty industry, with millions of followers who trust their recommendations. They have become powerful marketing tools for beauty brands and are likely to continue shaping the beauty industry in the years to come.

However, finding the right skincare influencers manually would be terribly time-consuming – there are so many of them! Instead, we recommend using an influencer search tool that helps you to find the right influencers in seconds. Learn more or create a free account to try it out yourself:

Get detailed profile analytics for every influencer.

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