Your guide to finding top Swedish influencers

Finding influencers in another country can be quite a challenge: you just don’t know the local influencer scene! Fortunately, there are tools that help you to find the right influencers quickly and easily. Here’s your guide on finding Swedish influencers in your niche!

Influencer marketing in Sweden

Most Swedish media agencies, advertisers and influencer agencies have experience in influencer marketing: 30% stated to have an experience of one to three years and half of the interviewed people have an experience of even four to six years.  Another survey found that influencer marketing is already an integral marketing component for 21% of Swedish e-commerce companies.

To make it easier for you, we compiled a list of the biggest Swedish influencers, top Swedish fitness influencers, Swedish fashion influencers, and finally, some guidelines on finding Swedish influencers!

👉🏼 If you know Swedish, you should also keep your eye on for the influencer marketing news in Sweden.

1. The biggest Swedish influencers

#1 Khamzat Chimaev (@khamzat_chimaev) with 3.7m followers
#2 Clara Felicia Lindblom (@clara_lindblom) with 1.9m followers
#3 Kenza Zouiten Subosic (@kenzas) with 1.7m followers
#4 Edvin Ryding (@edvinrydings) with 1.4m followers
#5 Jonna Jinton (@jonnajinton) with 1.4m followers
#6 Omar Rudberg (@officialomar) with 1.4m followers
#7 Bianca Ingrosso (@biancaingrosso) with 1.3m followers
#8 Christoffer Collin (@wisslaren) with 1.1m followers
#9 Kseniya Sundin (@kseniyasundin) with 1.1m followers
#10 Angelica Blick (@angelicablick) with 1.1m followers

screenshot of finding biggest Swedish influencers with Promoty Discovery

Using Promoty Discovery for finding biggest Swedish influencers

2. Top Swedish fitness influencers

#1 Kseniya Sundin (@kseniyasundin) with 1.1m followers
#2 Angelica Blick (@angelicablick) with 1.1m followers
#3 Therése Lindgren (@therese) with 1m followers
#4 Lucas Simonsson (@lucas_simonsson) with 900k followers
#5 Alexander Hermansson (@rackaralex) with 450k followers
#6 Zebastian Norris (@zebastian_norris) with 450k followers
#7 Johanna Modin (@johannaolinemodin) with 300k followers
#8 Pernilla Lindblom (@pernilla_lindblom) with 320k followers
#9 Ida Warg (@idawarg) with 320k followers
#10 Alexandra Nilsson (@alexandranilsson) with 320k followers

📝  Your guide to finding Swedish influencers

1. Manually finding Swedish influencers on Instagram 

There are three ways for finding influencers: from your customer base, manually on Instagram, or using an influencer marketing platform. Regarding the second option, influencers can be searched by relevant hashtags, location, or similar profiles.

a) By relevant hashtags 

You can find potential influencers using hashtags: make sure to check relevant hashtags both in English and Swedish. Here are some hashtag ideas that you could check when trying to find Swedish influencers:

▸ #swedishinfluencer and #svenskinfluencer
▸ hashtags containing cities – such as #stockholminfluencer
▸ name of the country, such as #sweden, #svensk and #swenska
▸ #reklam – “advertising” in Swedish
▸ #samarbete – ”collaboration” in Swedish

b) By location 📍

When influencers post on Instagram, most of them also add the location in order to get a higher reach. That’s why it’s smart to search for different locations in Sweden!

If you’re looking for Swedish influencers, it’d be smart to check Swedish cities with the population of at least 100K: Stockholm, Gothenburg, Malmö, Uppsala, Västerås, Örebro, Linköping, and Helsingborg.

c) Similar profiles

When you’ve found an Instagram influencer that you’d like to work with, you can check profiles that are similar to theirs: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop.

screenshot of angelicablick similar followers

Similar Instagram users to @angelicablick

2. Finding Swedish influencers on Promoty

As finding influencers manually on Instagram is way too time-consuming, we’d recommend using an influencer marketing platform.

For example, Promoty is a tool that makes finding influencers a lot easier: you can use our influencer search or set up an influencer campaign where interested influencers apply to work with your brand. Let’s review both options!

a) Using Promoty Influencer Discovery

Promoty Discovery gives you access to our global database of Instagram influencers. Using filters, you can find exactly the right influencers for your brand!

If you’re searching for Swedish influencers, you can set the influencer’s location to Sweden. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.

If you’re searching for influencers with a Swedish audience, you can filter our global database by the influencer’s audience. This way, you’ll find collaboration partners whose following matches your target group!

For every influencer, you can also see their Instagram statistics, audience demographics, followers’ credibility, notable followers, similar profiles, and many more.

Swedish influencer khamzat chimaev instagram audience demographics

Swedish influencer @khamzat_chimaev‘s profile on Promoty

b) Find Swedish influencers who love your brand

Another way of finding Swedish influencers is setting up a campaign on Promoty. This way, our pool of over 2,000 Swedish influencers will see your campaign on the Promoty app – and if they’d like to work with your brand, they will apply to the campaign.

This way, you’ll find Swedish influencers who really want to work with your brand 🤍

We have strong experience in working with Swedish influencers

Promoty is an international company with strong experience in running campaigns all over the Scandinavia and Baltics. If you’re interested in an influencer management service or would like to get help with finding the right influencers for your brand, get in touch with us:

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