Your guide to social media influencers in Europe

Finding the right European influencers for your brand can be quite a challenge. To make it easier for you, we have compiled a list of the most popular Instagram and TikTok influencers in every European country – together with guidelines on how to find more influencers in Europe!

The biggest influencers in every European country

Soon, we’ll add here links to all pages containing the top influencers in each European country. Browse through the directory to find the perfect influencers for your brand! ?

?  Your guide to finding influencers in Europe

In general, there are two ways to find social media influences: searching for influencers manually or using an influencer search tool. Here are some tips for both strategies!

1. Manually finding influencers on social media

There are three ways for finding influencers: from your customer base, manually on Instagram, or using an influencer marketing platform. Regarding the second option, influencers can be searched by relevant hashtags, locations, or similar profiles.

a) By relevant hashtags

You can find potential influencers using hashtags. For example, you can check hashtags like #europe, #europeaninfluencer, #europeanblogger, hashtags containing European countries (such as #spanishinfluencer), and hashtags in local languages.

b) By location ?

When influencers post on Instagram, most of them also add the location to get a higher reach. That’s why it’s smart to search for different locations in Europe! If you are looking to scale an influencer marketing campaign in a specific city, try also checking certain cities.

c) Similar profiles

When you’ve found an Instagram influencer that you’d like to work with, you can check profiles that are similar to theirs: click on the little ? button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see a list of similar influencers you might want to work with!

nikkietutorials similar profiles on Instagram – find Dutch influencers

Similar Instagram users to @nikkietutorials

2. Searching for influencers on TikTok

When it comes to manually searching for influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and locations.

When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies.

3. Using influencer search tools

As finding bloggers manually might be very time-consuming, we’d recommend using an influencer search tool – such as Promoty! Our Influencer Discovery gives you access to our global database of Instagram, TikTok and YouTube influencers with comprehensive filters.

If you’re looking for influencers based in Europe, you can set the influencer’s location to any relevant European country. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.

If you’re searching for influencers with a European audience, you can filter our global database by the influencer’s audience. This way, you’ll find influencers whose audience matches your target group!

For every Instagram, TikTok and YouTube influencer, you can also see their Instagram statistics, audience demographics, followers’ credibility, notable followers, similar profiles, and much more. These key features will help you determine whether or not an influencer is worth the brand investment. Here’s what the influencer insights report looks like! ??

South African influencers - boity instagram insights

Summary: the best ways to find European creators

You can try searching for European influencers manually – but using influencer search tools will probably you will save hundreds of hours of work ??  Create a free account to get access!

Get detailed profile analytics for every influencer.

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