The best tools for influencer marketing (2023 update)

The landscape of influencer marketing platforms might be overwhelming – there are so many different tools that help businesses with influencer marketing, from discovering and choosing the right influencers to managing campaigns and tracking performance. How to choose the best influencer marketing tools for your business?

What are the best tools for influencer marketing?

Some of the top tools for influencer marketing include Promoty, Grin, Upfluence, Modash, Traackr, Awario, and other platforms that can help businesses with influencer discovery, campaign management, analytics and reporting, social listening, influencer contract and payment, influencer onboarding, and white-label solutions.

Here are our top 7 influencer management tools, with features and pricing 👇🏼

1. Promoty
2. Grin
3. Awario
4. Modash
5. Influencity
6. Upfluence
7. Traackr

1. Promoty

Promoty is an influencer management tool that allows businesses to search for influencers based on specific criteria, see their detailed analytics and manage all their collaborations in one place.

find Instagram influencers – Instagram influencer search tool

The favorite feature of many users is their influencer CRM: it’s a unique influencer management tool that allows adding social media influencers, organizing them by boards and columns, and enriching every profile with notes, and comments.

Another unique feature that most influencer platforms do not have is the in-app chat. Instead of handling endless emails and direct messages, marketers can now reach out to influencers, negotiate influencer deals, sign contracts, and confirm content, everything in one place.

Available features:

🤍 Influencer search
🤍  Influencer analytics
🤍  Influencer CRM
🤍  Content monitoring
🤍  Chat with influencers
❌  ROI tracking

Pricing:

Starts from $50 monthly. For companies who work with more influencers or need additional features, custom packages are available. 

2. Grin

If you’re looking for a more high-end enterprise solution, Grin might be the perfect match for you.

It’s an influencer marketing management platform that provides tools for businesses to manage their influencer relationships, campaigns, and collaborations, from creating and managing contracts to tracking performance and making payments.

find Instagram influencers – Instagram influencer search tool

Grin also provides analytics and reporting to help businesses measure the success of their campaigns, track their ROI, and identify key performance metrics. Additionally, the platform offers a variety of campaign types including affiliate, sponsored, and product review, making it more versatile and adaptable to different business needs.

Additionally, Grin integrates with your entire marketing stack: social platforms, eCommerce solutions, and communications tools.

Available features:

🤍 Influencer search
🤍  Influencer analytics
🤍  Influencer CRM
🤍  Content monitoring
🤍  Chat with influencers
🤍  ROI tracking

Pricing:

Starts from $2125.00 monthly. No free trial is available.

3. Awario

Awario is a social listening and online reputation management tool that helps businesses and individuals monitor and analyze online conversations about their brand, competitors, and industry topics.

The real-time notifications of mentions allow users to quickly identify key influencers discussing their brand or industry, and engage with them. It also provides analytics and reporting to help users understand the sentiment, reach, and impact of the conversations they are tracking and the performance of the influencers.

After accumulating their influencers-to-be by tracking mentions, brands can apply filters to separate those influencers who will make a difference for their business, and make a winning shortlist.

Once they have found the right influencers, they can get a picture of the influencers’ behavior and activities, engage with influencers in a genuine way to make themselves visible, and finally connect with them to start working together.

Available features:

🤍 Influencer search
🤍  Influencer analytics
❌  Influencer CRM
🤍  Content monitoring
❌  Chat with influencers
❌  ROI tracking

Pricing:

The smallest package is €39 monthly. They also have a free trial available.

4. Modash

Modash lists every creator on Instagram, TikTok, and YouTube, with a detailed influencer performance and audience. That helps businesses to confidently choose the right creators with confidence.

find Instagram influencers – Instagram influencer search tool

It’s a B2C-focused platform that helps businesses to find targeted influencers in seconds, together with accurate demographic and performance metrics for any influencer.

Once the campaign is live, Modash allows capturing posts and stories, with unique insights and alerts for your influencer marketing campaigns. They also have an influencer management tool that helps brands to create lists to organize their influencers, add notes, and keep track of their influencer relationships.

They also have an API that allows exporting contact details via CSV or using custom-built integrations.

Available features:

🤍  Influencer search
🤍  Influencer analytics
❌  Influencer CRM
🤍  Content monitoring
❌  Chat with influencers
❌  ROI tracking

Pricing:

Packages from $120 monthly. A 14-day free trial is available.

5. Influencity

Influencity is an influencer relationship management platform that offers a variety of tools to help businesses find, engage and track influencers’ performance.

Similarly to Promoty, they allow businesses to build a stronger influencer relationship management (IRM) strategy with access to comprehensive profile statistics on a platform that analyzes millions of the most influential content creators on social media today.

The features include influencer discovery with influencers from 70+ countries, a basic influencer relationship management solution, a campaign manager, and campaign reports.

Available features:

🤍 Influencer search
🤍  Influencer analytics
🤍  Influencer CRM
🤍  Content monitoring
❌  Chat with influencers
🤍  ROI tracking

Pricing:

The smallest package is $148 monthly – but if you also want email integration, campaigns, and reports, you will be charged $398 monthly.

6. Upfluence

Upfluence is another high-end platform that helps businesses discover and connect with influencers and manage influencer relationships.

The platform allows businesses to search for influencers based on specific criteria such as reach, engagement, and niche, from all over the world, on Instagram, YouTube, Twitch, Pinterest, blogs, and Twitter. Upfluence also provides analytics and reporting to help businesses measure the success of their campaigns, track their ROI, and identify key performance metrics.

One of the strengths of Upfluence is its integration with other tools, such as CMS, affiliate platforms, analytics tools, and email software. This way, companies can create a fully integrated stack to manage their influencer communities.

Overall, Upfluence is a comprehensive influencer marketing platform that provides a range of tools and capabilities to help businesses effectively leverage the power of influencer marketing, by providing a wide range of integrations to connect with different tools in their workflow.

Available features:

🤍 Influencer search
🤍  Influencer analytics
🤍  Influencer CRM
🤍  Content monitoring
❌  Chat with influencers
🤍  ROI tracking

Pricing:

No public pricing info is available. The minimum contract is 12 months.

7. Traackr

Traackr is positioning itself as a data-driven influencer marketing platform that is trusted by more executives than any other influencer marketing platform and has helped hundreds of brands improve the efficiency of their influencer spending by 70% or more.

Traackr – one of the best tools for influencer marketing tools

The platform offers a range of tools to help businesses find and identify the right influencers for their brand and target audience, and then manage and measure the impact of their campaigns.

One of the strengths of Traackr is its ability to provide advanced influencer search and discovery features, it allows businesses to search for influencers based on specific criteria. Their unique value is a scoring system called “Influencer Relationship Management (IRM) Score” which helps to evaluate the potential of the influencer for a certain campaign.

The platform also offers a white-label solution, allowing businesses to use the platform with their own branding and custom features. 

Available features:

🤍 Influencer search
🤍  Influencer analytics
🤍  Influencer CRM
🤍  Content monitoring
❌  Chat with influencers
🤍  ROI tracking

Pricing:

No public pricing info is available. According to review sites, the pricing starts at $30,000.

Summary

Eventually, influencer management tools are meant to replace endless emails, social media DMs, and spreadsheets, to help businesses to save time and get better results with influencer marketing.

Before launching Promoty, we did extensive research on all the influencer relationship marketing platforms that are on the market. Our goal was to launch a modern and easy-to-use influencer management tool with flexible contracts and affordable pricing.

Based on our research, we managed to build a platform with the best influencer management system, convenient in-app chat, global influencer search, and detailed influencer analytics – with affordable, flexible, and transparent pricing where Premium packages start from $50 monthly.

Create a free account to try it out yourself 👇🏼

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