Full guide: how to find book influencers?

Finding the right book influencers on Instagram is not an easy task – thanks to Amazon, it has become a huge niche in influencer marketing. To make it easier for you, we’ve compiled a list of top book influencers, with guidelines for finding more influencers in your niche. Let’s get started!

Top book influencers on Instagram

1. Kristen • My Friends Are Fiction (@myfriendsarefiction) – 161K followers
2. Ana (@inquisitivebookworm) – 132K followers
3. Haya Is Readingg (@hayaisreading) – 131K followers
4. Folded Pages Distillery (@foldedpagesdistillery) – 114K followers
5. Sara (@fictionmatters) – 114K followers
6. Carly-Rae (@heyitscarlyrae) – 101K followers
7. Abby • Crime by the Book (@crimebythebook) – 100K followers
8. Amy’s Bookshelf (@amysbookshelf) – 100K followers
9. Wordchild (@wordchild) – 100K followers
10. Sumaiyya (@sumaiyya.books) – 99K followers
11. Booksugar (@booksugar) – 75K followers

The most followed book influencer on Instagram is Kristen, known as My Friends Are Fiction (@myfriendsarefiction). For a reason: in addition to young adult book reviews, they are also sharing amazing AI-generated visuals, full of magic. Additionally, they are co-owners of several other literature accounts.

the most followed book influencer – the biggest book influencer myfriendsarefiction

When it comes to micro-influencers, one of the most popular ones is Beth (@booksnest) who was selected to be the Best Book Influencer of 2021.

“I’ve been creating content about books online since 2016 and have decided to take it to the next level,” she says when introducing herself. “In the time I’ve been creating content for BooksNest I’ve been on an amazing journey, reaching over 45k followers on Instagram and making so many fun videos for my YouTube. I’ve met some amazing people and done some amazing things.”

When she’s not creating bookish content, she’s a Social Media Manager for a digital marketing agency. Here’s a video sharing her first emotions after becoming the Book Influencer of the Year 👇🏼

📝 Your guide to finding book influencers for your brand

There are three ways for finding influencers in your niche: searching on Google, searching manually on social media, or using an influencer search tool. Let’s go through each of these!

1. Finding book review bloggers on Google

The simplest way to find book bloggers is to search on Google – you probably have already tried it!

The more specific you are with your keywords, the more accurate bloggers you will find. For example, you can search for keywords like “book bloggers”, “book review bloggers” and “book blogs” and you will find a bunch of lists with the best book blogs.

2. Finding book worms on Instagram

On social media, you can find book instagrammers (bookgrammers)  by searching by keywords and hashtags. Here are some that you could check:

▸ keywords like “bookstagram”, “book blogger” and “book reviews”
▸ hashtags like #bookblogger(s), #bookgram, #bookstagram, #bookgrammer(s), #bookannotation(s), #readstagram, #bookreview(s), #bookreviewer, #bookrecommendation, and #currentlyreading.

P. S. If you’re looking for local influencers, make sure to check the keywords and hashtags in the local language.

Once you’ve found a creator that you really like, you can check profiles that are similar to theirs. For that, click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. That way, you will see a list of similar bookgrammers you might want to work with!

how to find bloggers in Paris – similar Instagram users to limitlesssecrets

Similar accounts to @readreviewsbyjess

3. Finding booktok influencers – book influencers on TikTok

In general, finding TikTok influencers works the same way: you can search by keywords and hashtags.

When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers. You can also set the profile type to “verified” to see celebrities and international companies. On desktop, the filtering options are limited.

screenshot: book influencers on TikTok

Searching for booktok influencers on TikTok

4. Using influencer search tools

As finding the right influencers manually is terribly time-consuming, we recommend using an influencer search tool – such as Promoty!  Promoty gives you access to our global database of Instagram and TikTok accounts. By using filters, you can find the local book influencers whose audience overlaps with your target group.

If you’re looking for book influencers, you can try out the following filters:

▸  keywords in bio – such as “bookgram”;
▸  hashtags related to #bookblogger or popular book series;
▸  mentions (see who has mentioned your brand or a competitor)

Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria. For example, if your brand’s target audience is 25-34 yo women, set the Audience filters accordingly. That helps you to find exactly the right influencers for your brand 🤍

book influencers on Instagram TikTok

Searching for bookgrams on Promoty Discovery (try it out for free)

Additionally, you can see every Instagram and TikTok influencer’s engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more. 

Here’s what the Instagram account report looks like! 👇🏼

myfriendsarefiction Instagram analytics – account insights

@myfriendsarefiction Instagram account insights on Promoty Discovery

To sum it up: the best ways to find book influencers

To sum it up: there are so many amazing book influencers on social media! You can try searching for them manually – but using an influencer search tool is way more precise and will probably you will save hundreds of hours of work 🙌🏼  Create a free account to try it out:

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