TOP 30 Spanish influencers on Instagram and TikTok


Spain is an amazing country with rich culture and many inspiring creators. However, finding relevant social media influencers in Spain can be quite a challenge – there are just so many of them! How to find influencers who match your brand?

Here’s the list of the biggest Spanish influencers on Instagram and TikTok – along with a step-by-step guide on how to find more of them!


The biggest influencers in Spain

Here are the TOP 15 Spain-based accounts on Instagram:

  1. Real Madrid C.F. (@realmadrid) – 141.5M followers
  2. Luis Suárez (@luissuarez9) – 47.3M followers
  3. LaLiga (@laliga) – 46.1M followers
  4. Isco Alarcon Suarez (@iscoalarcon) – 28.6M followers
  5. El Ozo (@ozuna) – 23.1M followers
  6. Gerard Piqué (@3gerardpique) – 22.8M followers
  7. Rafa Nadal (@rafaelnadal) – 18.9M followers
  8. Lucas Vázquez (@lucasvazquez91) – 18.1M followers
  9. Ivan Rakitic (@ivanrakitic) – 17.4M followers
  10. Jordi Alba (@jordialbaoficial) – 16.2M followers
  11. Atlético de Madrid (@atleticodemadrid) – 15.7M followers
  12. Marco Asensio (@marcoasensio10) – 15.7M followers
  13. GAVI (@pablogavi) – 15.3M followers
  14. Thibaut Courtois (@thibautcourtois) – 13.7M followers
  15. Carlo Ancelotti (@mrancelotti) – 12.1M followers


TOP 15 most followed Spanish influencers on TikTok:

  1. Shakira (@shakira) – 37.1M followers
  2. Benji Krol (@benjikrol) – 33.9M followers
  3. Real Madrid C.F. (@realmadrid) – 31.8M followers
  4. Naimdarrechi (@userue6qred9aa) – 30.5M followers
  5. Julia Menu Garcia (@juliamenugarcia) – 25.3M followers
  6. juventus (@juventus) – 24.9M followers
  7. LaLiga (@laliga) – 21.3M followers
  8. Samuel Lopez (@samuellopez_) – 20.1M followers
  9. @Jordi.koalitic (@jordi.koalitic) – 19.9M followers
  10. Larissa Kimberlly (@larissa_kimberlly_) – 19.5M followers
  11. Twin Melody (@twinmelody) – 18.9M followers
  12. sebastianyatra (@sebastianyatra) – 18.7M followers
  13. Judith Arias (@judiitharias) – 17.7M followers
  14. 433 (@433) – 16.9M followers
  15. Ibai (@ibaillanos) – 15.9M followers



? Your guide to finding Spanish influencers

In general, there are two ways to find Spain-based influencers: searching for influencers manually or using an influencer search tool. Here are some tips for both approaches!

1. Searching on Google

The most straightforward way to find influencers is by searching on Google – you’ve probably already tried that! You can search for keywords like top Spanish influencers, Spanish mom bloggers, beauty influencers in Spain, or influencers in Madrid. The more specific your search term is, the better results you’ll get!

2. Searching manually on social media

The easiest way to find influencers on Instagram is by searching by hashtags and keywords: make sure to check relevant hashtags like #Spain, #Spanishinfluencer, or #Spanishblogger. If you’re looking for influencers in a specific city, try keywords and hashtags related to these cities.

Secondly, you can check locations like Spain, Madrid, and other major cities. Additionally, you can check local restaurants, cafes, and other places that influencers might go to.

Once you’ve found an influencer you’d like to work with, you can check profiles that are similar to theirs. This way, you will see a list of similar influencers you might want to work with!


Instagram similar users


When it comes to manually finding influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and phrases. When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers.


3. Using an influencer search tool

As finding relevant influencers manually might be terribly time-consuming, we recommend using an influencer search tool.

Promoty is one of them: we have a global database with 190M social media influencers. By filtering the database by influencers’ interests, location, social media data, audience demographics, or other criteria, you can find exactly the right influencers for your brand.

If you’re looking for Spain-based influencers, just set the Location field to “Spain” or any relevant city in Spain – or use the keyword search.

If you’re looking for influencers with a Spanish audience, set the Audience Location field to “Spain”. Additionally, you can filter influencers by age, gender, location, audience demographics, and other criteria.


Using Promoty to find TikTokinfluencers


For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.

Here’s what Instagram profile analytics looks like! ??


Profile analytics on Promoty’s influencer analytics tool


To sum it up: the best ways to find Spanish creators for your brand

If you want to find relevant influencers for your brand, you can try searching manually on Instagram, using keywords, hashtags, and similar profiles – or use an influencer search engine that allows you to find suitable influencers in just a few minutes.

We definitely recommend the second option: you could save hours of time and find much better influencers. Create a free account and try it yourself! ??





Get detailed profile analytics for every influencer.

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