Finding Paris-based French bloggers is not an easy task – there are so many of them! To make it easier for you, we’ve compiled a list of top bloggers in Paris, a short introduction of every blogger, and some guidelines on finding more local bloggers in your niche. Here we go 👇🏼
The top 10 biggest bloggers in Paris
1. Lookbookaly (@lookbookaly) – 314K followers
2. Kenza Sadoun El Glaoui (@kenzasmg) – 222K followers
3. Ophélie (@limitlesssecrets) – 180K followers
4. Werner (@wernou) – 177K followers
5. Ryan (@ryanmoundo) – 168K followers
6. Laura (@lodoesmakeup) – 126K followers
7. Hélène Legastelois (@monblogdefille) – 115K followers
8. Camille Benaroche (@camilleetlesgarcons) – 105K followers
9. Blackstoneskod (@blackstoneskod) – 100K followers
10. Julie (@con_fession) – 93K followers
🤍 1. Lookbookaly (@lookbookaly)
The most followed Paris-based blogger on Instagram is Lookbookaly. She doesn’t share her real name but introduces herself as a French blogger and outfit lover. It’s a fashion blog where she shares daily outfits, beauty tips, and lifestyle content – in a true French style!
🤍 2. Kenza Sadoun el Glaoui (@kenzasmg)
Kenza Sadoun el Glaoui is a Paris-based Moroccan influencer. She began her career as a model but gained a larger following through her fashion, travel, and beauty content on Instagram. Kenza has worked with brands like Nike and Revolve and has also been featured in publications like Vogue Arabia and Harper’s Bazaar Mexico. In addition to fashion and travel inspiration, following her also gives a glimpse into Moroccan culture!
In addition to her successful online presence, Kenza is also a founder of the lifestyle brand Mazi which offers curated boxes featuring up-and-coming Moroccan designers and products.
🤍 3. Ophélie (@limitlesssecrets)
If you’re a fan of stunning travel photography and magnificent Paris moments, this is something for you! Ophélie is a French photographer and content creator who captures the beauty of Paris in an artistic way. Aside from her amazing content on Instagram (mostly reels), Ophélie also offers interesting insights into the cultures and places she visits through captivating written pieces on her blog Limitless Secrets.
So if you’re looking for some wanderlust inspiration or just want to see the world through a different lens, make sure to check out Ophélie’s page for a dose of travel magic. Bon voyage!
🤍 4. Werner Schwich (@wernou)
Werner Schwich is a health blogger and Digital Marketing Manager based in Paris. In addition to sharing daily real food and breakfast inspiration on Instagram, he is also running a health blog called Werner Happy Eats where you can find his favorite healthy homemade recipes, breakfast ideas, cooking tips, and a few brand discounts.
🤍 5. Ryan Moundo (@ryanmoundo)
Ryan Moundo is a freelance content creator and a blogger behind the ryanmoundo.fr blog.
After graduating with a Master’s degree in journalism and audiovisual cinema, he masters everything related to photography, video, and social media management. Whether it’s his love for fashion, photography, or acting, Ryan truly embodies the term “multitalented”!
Searching for Paris-based Instagram influencers on Promoty Discovery
📝 Your guide to finding bloggers in Paris
There are three ways for finding local influencers: searching on Google, manually from social media, or using an influencer search tool. Let’s go through each of these!
1. Finding bloggers on Google
The simplest way to find bloggers is to search on Google – you probably have already tried it! The more specific you are with your keywords, the more accurate bloggers you will find. For example, you can search for keywords like “lifestyle bloggers in Paris”, “blog about French foods”, or “Paris fashion blog”.
2. Finding French bloggers on Instagram and TikTok
On social media, you can find potential creators by searching by hashtags: make sure to check relevant hashtags both in English and French. Here are some hashtag ideas that you could check when trying to find relevant bloggers.
▸ keywords like “blogger in Paris” and “blogueuse parisienne”
▸ hashtags like #parisblogger, #parisbloggers and #blogueuseparisienne
▸ name of the city, such as Paris and #paris
You can also search by location. For example, you can check Paris, Eiffel Tower, Château de Versailles, Les Catacombes, Palais Garnier, Parc des Buttes-Chaumont, and Le Marais; popular bars, cafeterias, restaurants, and other places influencers go to.
Once you’ve found a creator that you’d like to work with, you can check profiles that are similar to theirs. For that, click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. That way, you will see a list of similar influencers you might want to work with!
Similar accounts to @limitlesssecrets
3. Using influencer search tools
As finding bloggers manually is way too time-consuming, we’d recommend using an influencer search tool – such as Promoty! Promoty gives you access to our global database of Instagram and TikTok accounts. By using filters, you can find the right collaboration partners for your brand!
If you’re searching for Paris-based bloggers, you can use the location and bio filters to find bloggers who are located in Paris and who have the keyword blogger in their bio. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.
If you’re searching for bloggers with an audience based in Paris, you can set filters for the influencers’ audience. This way, you’ll find collaboration partners whose following matches your target group!
Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria. For example, if you’re looking for bloggers talking about luxury brands, street style, expat life, or mediterranean lifestyle, just type it in the Keyword in bio filter.
If your brand’s target audience is 25-34 yo women, set the Audience filters accordingly. That helps you to find exactly the right influencers for your brand 🤍
Searching for Paris-based bloggers on Promoty Discovery
For every Instagram and TikTok influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.
Here’s what the Instagram account report looks like! 👇🏼
@invitada_perfecta Instagram account insights on Promoty Discovery
To sum it up: the best ways to find Paris-based bloggers
To sum it up: Paris is an amazing city with many outstanding social media creators. You can try searching for bloggers manually – but using influencer search tools will probably you will save hundreds of hours of work 🙌🏼 Create a free account to try it out!