Finding influencers on Instagram – where to start?

Finding influencers on Instagram is not an easy task. In 2023, the number of Instagram accounts is projected to reach nearly 1.2 billion. How to find the right Instagram influencers for your brand?

In general, there are four ways how brands find influencers: from their customer base, manually on Instagram, using an influencer marketing platform, or having influencers reaching out to the brand themselves. Let’s review the pros and cons of each option!

a) Finding influencers from your customer base

A happy customer is the best influencer. Therefore, you probably want to find influencers who already use your products and are willing to sincerely recommend your brand to their followers. Therefore, you should start by looking at your own customer base: are there any influencers?

You can also check your social media accounts: who are the people who tag you in their posts or stories and already recommend your brand to their followers?

If you find influencers who are your fans, continue building a relationship with them. If they mention your brand somewhere, it’d be good to respond with a ❤️ or with a comment to build your relationship. You can also send them a box of your products or some other pleasant surprise – they’ll probably be happy to share it on their social media, too!

Linda Ling x Vallila campaign photo
Linda Ling x Vallila campaign photo

Linda Ling (@itslindaling) x Vallila campaign photos

b) How to find influencers on Instagram?

Of course, you can also find influencers manually on Instagram. Start with checking different hashtags and locations related to your brand. If you want to reach influencers in a particular country, look for posts made in cities in that specific country and hashtags like #advertising, #influencer, etc. in the local language. For example, if you’d like to find influencers from London, go for hashtags like #influencerslondon, #londonbeautybloggers, etc.

When you’ve found someone who matches your influencer profile, you can also use the “show similar accounts” functionality on their profile.

How to find local influencers?

As Instagram is such an international platform, finding local influencers can be quite a challenge.

The easiest way would be to search for local hashtags: for example, if you’re looking for Swedish influencers, try searching for hashtags like #swedishinfluencer and #svenskinfluencer. Also, you can try hashtags containing cities (such as #stockholminfluencer), countries (such as #sweden, #svensk, and #swenska), and the local #advertising hashtag.

Secondly, you can see photos tagged in the local cities, restaurants, and other locations.

Thirdly, use the “similar profiles” function: when you’ve found an Instagram influencer that you’d like to work with, you can check profiles that are similar to theirs!

screenshot of angelicablick similar followers

Similar Instagram users to @angelicablick

c) Using tools to find Instagram influencers

Finding the right influencers manually is massively time-consuming – for example, when creating Promoty, it took us more than 40 hours to find our first 100 influencers. This is also one of the reasons why we created Promoty, an influencer marketing tool for brands and agencies.

Using Promoty Discovery, you can filter our global database of Instagram influencers by their size, engagement rate, age, gender, number of followers, or followers’ demographics (age, gender, location) – this way, you can find influencers whose audience matches your target group.

Moreover, you can filter influencers by their interests, their followers’ interests, brand affinity, and other criteria. For example, if you are looking for cat influencers, you can easily find them. 😻

Activate your free trial (no credit card required) to try it out!

Another way of using Promoty would be to set up a campaign to find influencers who already love your brand and want to work with you. This way, you’ll get genuine collaboration posts that bring better results!

As we operate across the whole Baltics, Scandinavia, and the Netherlands, it is also a good tool for finding Instagram influencers in other countries. For example, if you need to find Swedish influencers or Norwegian influencers, Promoty is your go-to platform!

Of course, we also provide tools to manage all the collaborations, campaigns, and content in one place. Also, you don’t have to deal with contracts or payouts manually as everything is automated – what a saving of time!

finding influencers on instagram - influencers applying to campaign

If you’d like to get more information about the platform or you’d like to discuss finding influences for your brand, feel free to get in touch with us! 🤍

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