Finding influencers in Germany can be quite a challenge, especially if you don’t know the local influencer scene – it’s such a big market! Fortunately, there are tools and hacks that make finding the right influencers so much easier. Here’s your guide on finding German influencers!
The influencer scene in Germany
Germany is a large market with a well-developed influencer marketing scene. In fact, 26% of the German companies have a department for influencer marketing, and 13% of the local companies involve influencers in product development – that shows how important influencers are in Germany!
As the market is well-developed, influencers know their worth. The average market price for an influencer post by a German macro-influencer in 2020 was 1,500 to 10,500 USD. However, working with micro-influencers is much more affordable!
To make it easier for you, we compiled a list of top German influencers on Instagram, top influencers in Berlin, and finally, some guidelines on finding German influencers!
The most popular Instagram accounts in Germany
Knowing the German culture, it probably comes as no surprise that the most-followed German Instagram account with over 34 million followers is FC Bayern (@fcbayern). They also have a popular YouTube channel with over 2,9 million subscribers keeping eye on their YouTube videos.
Here are top German influencers on Instagram:
#1 FC Bayern (@fcbayern)
#2 Lisa and Lena (@lisaandlena)
#3 Borussia Dortmund (@bvb09)
#4 Bastian Schweinsteiger (@bastianschweinsteiger)
#5 Manuel Neuer (@manuelneuer)
#6 Marco Reus (@marcinho11)
#7 Thomas Müller (@esmuellert)
Top Instagram influencers in Berlin
In the list of the most-followed Berlin-based influencers, you can find some international superstars (👋🏼 Heidi Klum) and also some internationally beloved brands. Here’s the top 7!
#1 Lisa and Lena (@lisaandlena)
#2 Heidi Klum (@heidiklum)
#3 Faktastisch (@faktastisch)
#4 Bibi’s Beauty Palace (@bibisbeautypalace)
#5 Mercedes Benz Deutschland (@mercedesbenz_de)
#6 Dagi Bee (@dagibee)
#7 Shirin David (@shirindavid)
Using Promoty’s influencer search tool for finding influencers in Berlin
📝 Your guide to finding influencers in Germany
1. Manually finding German influencers on Instagram
In general, there are three ways for finding Instagram influencers: from your customer base, manually on Instagram, or using Instagram influencer search tools. On Instagram, influencers can be searched by relevant hashtags, locations, or similar profiles.
a) By relevant hashtags
You can find potential influencers using hashtags: make sure to check relevant hashtags both in English and German. Here are some hashtag ideas that you could check:
▸ #germaninfluencer, #influencer_de and #blogger_de
▸ hashtags containing cities – such as #berlininfluencer
▸ local hashtags in your niche – for example, if you’re looking for German travel bloggers, you can look for hashtags like #reiseblogger, #reiseblogger_de, #reisebloggerin, and #reiseundlifestyleblog
▸ #werbung – “advertising” in German
b) By location 📍
When influencers post on Instagram, most of them also add the location in order to get a higher reach. That’s why it’d be smart to search for different locations in Germany – such as Berlin, Munich, Cologne, and Frankfurt; different cafeterias, and other “instagrammable” places.
c) Similar profiles
When you’ve found an Instagram influencer that you’d like to work with, you can check profiles that are similar to theirs: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will see more influencers you might want to work with!
Similar Instagram users to @lisaandlena
2. Using influencer search tools
As finding influencers manually on Instagram is extremely time-consuming, we recommend using an influencer search tool.
Promoty is one of them. It’s an influencer search tool that makes finding influencers a lot easier: we have a global database of Instagram and TikTok influencers that you can filter by influencers’ location, their audience location, age and gender; interests, brand affinity, and other criteria.
If you’re searching for Germany-based influencers, you can set the influencer’s location to Germany. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.
If you’re searching for influencers with a German audience, you can filter our global database by the influencer’s audience. This way, you’ll find collaboration partners whose following matches your target group!
If you’re looking for niche influencers, you can use the “Interest” filter to find influencers in a specific field, the “Bio” filter to find creators with a specific word mentioned in their bio, and “mentions” to identify influencers who have mentioned specific Instagram accounts.
For example, if you’re looking for beauty influencers in Germany, just set the Location filter to “Germany” and add “beauty” as a keyword in the bio.
Here you are, a list of the top 7 German beauty influencers 💇🏼♀️
#1 Lisa and Lena (@lisaandlena)
#2 Pamela Reif (@pamela_rf)
#3 Bibi’s Beauty Palace (@bibisbeautypalace)
#4 Dagi Bee (@dagibee)
#5 Julia Beautx (@juliabeautx)
#6 Julia Fröhlich (@xlaeta)
#7 Twenty4Tim (@twenty4tim)
If you’re searching for Berlin bloggers, set the Location filter to “Berlin” and type “blogger” in the Keyword in bio filter. Here you go!
For every Instagram and TikTok influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.
Swedish influencer @khamzat_chimaev‘s Instagram account on Promoty
To sum it up: the best ways to find influencers in Germany 👀
In general, there are 2 ways to find German influencers for your influencer campaigns: searching manually on Instagram or using an influencer search platform. We obviously recommend the second option: you could save hours of time and find much better influencers. Try it yourself!