How to find Instagram influencers in Germany?

Finding influencers in Germany can be quite a challenge, especially if you don’t know the local influencer scene – it’s such a big market! Fortunately, there are tools and hacks that make finding the right influencers so much easier. Here’s your guide on finding German influencers!

Influencer marketing in Germany

Germany is a large market with a well-developed influencer marketing scene. In fact, 26% of the German companies have a department for influencer marketing, and 13% of the local companies involve influencers in product development – that shows how important influencers are in Germany!

As the market is well-developed, influencers know their worth. The average market price for an influencer post by a German macro-influencer in 2020 was 1,500 to 10,500 USD. However, working with micro-influencers is much more affordable!

To make it easier for you, we compiled a list of the biggest German influencers, influencers in Berlin, and finally, some guidelines on finding German influencers!

1. Top German influencers on Instagram

Here’s a list of 7 biggest Instagram influencers in Germany:

#1 FC Bayern (@fcbayern)
#2 Lisa and Lena (@lisaandlena)
#3 Borussia Dortmund (@bvb09)
#4 Bastian Schweinsteiger (@bastianschweinsteiger)
#5 Manuel Neuer (@manuelneuer)
#6 Marco Reus (@marcinho11)
#7 Thomas Müller (@esmuellert)

2. Top Instagram influencers in Berlin

#1 Lisa and Lena (@lisaandlena)
#2 Heidi Klum (@heidiklum)
#3 Faktastisch (@faktastisch)
#4 Bibi’s Beauty Palace (@bibisbeautypalace)
#5 Mercedes Benz Deutschland (@mercedesbenz_de)
#6 Dagi Bee (@dagibee)
#7 Shirin David (@shirindavid)

screenshot of Promoty – find German Instagram influencers in Berlin

Using Promoty Discovery for finding influencers in Berlin

3. Top German beauty influencers

#1 Lisa and Lena (@lisaandlena)
#2 Pamela Reif (@pamela_rf)
#3 Bibi’s Beauty Palace (@bibisbeautypalace)
#4 Dagi Bee (@dagibee)
#5 Julia Beautx (@juliabeautx)
#6 Julia Fröhlich (@xlaeta)
#7 Twenty4Tim (@twenty4tim)

📝  Your guide to finding influencers in Germany

1. Manually finding German influencers on Instagram

In general, there are three ways for finding influencers: from your customer base, manually on Instagram, or using influencer search tools. On Instagram, influencers can be searched by relevant hashtags, location, or similar profiles.

a) By relevant hashtags

You can find potential influencers using hashtags: make sure to check relevant hashtags both in English and German. Here are some hashtag ideas that you could check:

▸  #germaninfluencer, #influencer_de and #blogger_de
▸  hashtags containing cities – such as #berlininfluencer
▸  local hashtags in your niche – for example, if you’re looking for German travel bloggers, you can look for hashtags like #reiseblogger, #reiseblogger_de, #reisebloggerin, and #reiseundlifestyleblog
▸ #werbung – “advertising” in German


b) By location 📍

When influencers post on Instagram, most of them also add the location in order to get a higher reach. That’s why it’d be smart to search for different locations in Germany – such as Berlin, Munich, Cologne, and Frankfurt; different cafeterias, and other “instagrammable” places.

c) Similar profiles

When you’ve found an Instagram influencer that you’d like to work with, you can check profiles that are similar to theirs: click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop.

screenshot of lisaandlena profile – find similar influencers on Instagram

Similar Instagram users to @lisaandlena

2. Finding German influencers on Promoty

As finding influencers manually on Instagram is very time-consuming, we recommend using an influencer search tool.

For example, Promoty is a tool that makes finding influencers a lot easier: we have a global database of Instagram influencers that you can filter by influencers’ location, their audience location, age and gender; interests, brand affinity, and other criteria.

If you’re searching for influencers in Germany, you can set the influencer’s location to Germany. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.

If you’re searching for influencers with a German audience, you can filter our global database by the influencer’s audience. This way, you’ll find collaboration partners whose following matches your target group!

For every influencer, you can also see their Instagram statistics, audience demographics, followers’ credibility, notable followers, similar profiles, and many more.

Swedish influencer khamzat chimaev instagram audience demographics

Swedish influencer @khamzat_chimaev‘s profile on Promoty

We have strong experience in working with influencers internationally.

Promoty is an international company with strong experience in running campaigns all over the Scandinavia and Baltics. If you’re interested in an influencer management service or would like to get help with finding the right influencers for your brand, get in touch with us:

12 + 11 =

More on that topic: