Influencers in Malta: TOP 30 influencers on Instagram and TikTok


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Malta is an amazing country with rich culture and many inspiring creators. However, finding relevant social media influencers in Malta can be quite a challenge – there are just so many of them! How to find influencers who match your brand?

Here’s the list of the biggest Maltese influencers on Instagram and TikTok – along with a step-by-step guide on how to find more of them 👇🏼


The biggest influencers in Malta

Here are the TOP 15 most followed Malta-based Instagram accounts:

  1. Stevo Tattoo (@stevotat2)
  2. Lovin Malta (@lovinmalta)
  3. VisitMalta (@visitmalta)
  4. thankyoumalta (@thankyoumalta)
  5. Malta Daily (
  6. Deborha Bellomo (@deborha_bellomo)
  7. FreeHour Malta (@freehour_malta)
  8. Sue Caruana @ BeautyInc (@sue_caruana)
  9. MaltaGozo (@malta.gozo)
  10. Taste of Malta on your plate🥣 (@lovemaltaeats)
  11. Samuel (@samtattoos7)
  12. Michela (@michelamusicofficial)
  13. Joseph Muscat (@josephmuscat_jm)
  14. Nigel Azzopardi (@nigel_azzopardi)
  15. MaltaToday (@maltatoday)


TOP 15 most followed Maltese influencers on TikTok:

  1. H E R I (@henrygalea) – 6.6M followers
  2. Gage Bills (@gage.bills) – 3.9M followers
  3. Francisco ACM (@itsfrenkss) – 0.5M followers
  4. Bahjat (@bahjatmusic) – 0.5M followers
  5. ImJoelll (@imjoelll) – 0.4M followers
  6. 정다윤 Da Yun 郑多尹 (@2__yun__2) – 0.4M followers
  7. James Ewens (@jamesewens) – 0.4M followers
  8. tagiya (@tagiiya) – 0.4M followers
  9. Karl Schembri (@karlschembriofficial) – 0.4M followers
  10. Graciela Pacoli (@gracielapacoli) – 0.4M followers
  11. Jade Sammut (@jadesammut) – 0.4M followers
  12. Carlitos (@itzcarlitoss)
  13. Abdisalan omar (@abdisalanomar0) – 0.3M followers
  14. def not noah (@notxnoahbeck) – 0.3M followers
  15. SandMax24 (@sandmax24) – 0.3M followers



📝 Your guide to finding Maltese influencers

In general, there are two ways to find Malta-based influencers: searching for influencers manually or using an influencer search tool. Here are some tips for both approaches!

1. Searching on Google

The most straightforward way to find influencers is by searching on Google – you’ve probably already tried that! You can search for keywords like top Maltese influencers, Maltese mom bloggers, beauty influencers in Malta, or influencers in Valletta. The more specific your search term is, the better results you’ll get!

2. Searching manually on social media

The easiest way to find influencers on Instagram is by searching by hashtags and keywords: make sure to check relevant hashtags like #Malta, #Malteseinfluencer, or #Malteseblogger. If you’re looking for influencers in a specific city, try keywords and hashtags related to these cities.

Secondly, you can check locations like Malta, Valletta, and other major cities. Additionally, you can check local restaurants, cafes, and other places that influencers might go to.

Once you’ve found an influencer you’d like to work with, you can check profiles that are similar to theirs. This way, you will see a list of similar influencers you might want to work with!


Instagram similar users

When it comes to manually finding influencers on TikTok, the search process is the same: you can search by hashtags, keywords, and phrases. When you’re on the phone, you can also set filters for the search. If you’re looking for influencers, select “Users” in the top menu – and use the filters to see profiles with over 10,000 or 100,000 followers.


3. Using an influencer search tool

As finding relevant influencers manually might be terribly time-consuming, we recommend using an influencer search tool.

Promoty is one of them: we have a global database with 190M social media influencers. By filtering the database by influencers’ interests, location, social media data, audience demographics, or other criteria, you can find exactly the right influencers for your brand.

If you’re looking for Malta-based influencers, just set the Location field to “Malta” or any relevant city in Malta – or use the keyword search.

If you’re looking for influencers with a Maltese audience, set the Audience Location field to “Malta”. Additionally, you can filter influencers by age, gender, location, audience demographics, and other criteria.


Using Promoty to find TikTokinfluencers


For every influencer, you can also see their engagement rate, average likes, audience demographics (age, location, gender), brand affinity, most-used hashtags, followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and much more.

Here’s what Instagram profile analytics looks like! 👇🏼


Profile analytics on Promoty’s influencer analytics tool


To sum it up: the best ways to find Maltese creators for your brand

If you want to find relevant influencers for your brand, you can try searching manually on Instagram, using keywords, hashtags, and similar profiles – or use an influencer search engine that allows you to find suitable influencers in just a few minutes.

We definitely recommend the second option: you could save hours of time and find much better influencers. Create a free account and try it yourself! 👇🏼





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