Top UK bloggers – and how to find more of them

Finding the right UK bloggers to work with can be quite a challenge – especially if you’re looking for bloggers in London or any other specific location! However, blogs are an amazing way to reach your target audience as around 1/3 of British people read blogs regularly.

To make finding the right bloggers easier, we have compiled a list of the most popular UK and London bloggers – together with a step-by-step guide on how to find them!

Here are 7 biggest bloggers in the United Kingdom:

@zoella Instagram's profile picture

Zoe Sugg –

Zoe Elisabeth Sugg, professionally known as Zoella, is a lifestyle blogger, YouTuber, author, entrepreneur, and one of the top influencers in the UK.

With her background as an interior designer, she gives valuable insights on all topics ranging from fashion, beauty, and interior design but as well just life advice. She also uses her blog to sell her own range of products.

@timburton Instagram's profile picture

Tim Burton – 

Tim Burton is known for the blog, which is fully focused on everything about cars. Besides the blog, he runs a successful YouTube channel where he tests and reviews cars.

    @joewicks Instagram's profile picture

    Joe Wicks –

    Joe Wicks is a fitness coach, TV presenter, author, and entrepreneur. In his fitness blog The Body Coach, he shares advice on fitness and nutrition. He uses his blog to promote his fitness program and his fitness app.

    @postcardsbyhannah Instagram's profile picture

    Hannah Traveller –

    Hannah Traveller is a UK-based travel blogger who runs the popular travel blog Postcards by Hannah. Her blog posts are mainly insightful travel guides adored with gorgeous photos taken by her.

    @katelavie Instagram's profile picture

    Kate Spiers 

    Kate Spiers is a blogger and a mother, who runs the popular UK lifestyle blog called Kate La Vie. She started her blog in 2009 and has remained all through the decade. She’s a lifestyle blogger covering a wide range of topics ranging from motherhood to all things beauty and fashion tips.

      @louisepentland Instagram's profile picture

      Louise Pentland

      Louise Pentland is a blogger, author, and YouTube personality. She first gained fame through her YouTube channel, but now focuses on her beauty and parenting blog.

      Over the years, she has gained a significant following – as she continues to develop, incorporating parenthood, plus-size fashion, and interior design into her blog, books, podcasts, and vlogs, she is continuing to grow her fan base. Beauty fans have said it’s the best UK beauty blog!

        @lydiamillen Instagram's profile picture

        Lydia Elise Millen

        Lydia Elise Millen is a British lifestyle blogger and YouTuber and entrepreneur who is passionate about fashion and design. She first started out by writing reviews for beauty products but has now managed to turn it into a very successful blog that focuses on all things wellness, style and beauty tips.

          Here are top 7 bloggers in London:

          @inthefrow Instagram's profile picture

          Victoria Magrath –

          Victoria Magrath started her blog In The Frow in 2012 and has grown it into one of the most successful fashion blogs in the UK, with a huge social media following. In her lifestyle blog, you can find advice on all things related to fashion, hints about the latest trends and style tips on dressing affordably.

          @theannaedit Instagram's profile picture

          Vivianne Newton –

          Vivianna Newton is a blogger and fashion influencer with a unique blogging style, who gives insightful tips on all things related to fashion. She is the person behind the popular blog The Anna Edit which was previously known as Vivianne Does Makeup.

          @kerrylockwood Instagram's profile picture

          Kerry Lockwood –

          Kerry Lockwood is the author of the interior blog Kerry Lockwood In Detail. She uses her background as an interior designer to help her readers use home decor to turn their houses into their homes.

          @steppingthroughfilm Instagram's profile picture

          Thomas Duke –

          Thomas Duke is a true cinema enthusiast and the person behind Stepping Through Film blog and Instagram account. His blog consists of pieces related to everything film and how they have impacted him and his life. 

          @thelittleblogofvegan Instagram's profile picture

          Holly Jade – 

          Holly Jade is the person behind the multi-award-winning blog The Little Blog Of Vegan. She’s a food blogger mainly focusing on sharing different vegan recipes – but also bits and pieces on general lifestyle and her London life.

          @meganellaby Instagram's profile picture

          Megan Ellaby – 

          Megan Ellaby is an entrepreneur and a fashion blogger based in London. In her blog, she mainly talks about fashion – but also about being a mom, family life, and interior design. She is known colorful style and pretty visuals.

            @whatstacydid Instagram's profile picture

            What Stacy Did – 

            Stacy is a travel blogger and a travel photographer, who loves “slow” travel. Her blog focuses on useful travel guides and recommendations on the very best places to stay when traveling.

            📝  Your guide to finding bloggers in the UK

            There are three main ways to find influencers: searching for them on Google, trying to find them on social media, or by using an influencer search tool. Let’s review each option briefly!

            1. Manually finding UK blogs on Google

            The simplest way to find UK blogs is to search on Google – you probably have already tried it! You can search for keywords like UK blog, UK blogger, UK lifestyle blogs, UK fitness blogger, or London fashion blog – the more specific you are, the more relevant search results you’ll get.

            2. Searching for bloggers on Instagram and TikTok

            Most bloggers are also active on social media, at least Instagram and TikTok – so you can also search on these channels! The easiest way to find UK influencers is by hashtags. Here are some hashtag ideas that you can try:

            ▸ #ukblogger, and #londonblogger
            ▸ hashtags containing cities – such as #london, #manchester, and #manchesterblogger
            ▸ niche hashtags, such as #ukfashionblogger and #ukmomblogger

            You can also search by location. For example, you can check London, Manchester, Liverpool, and other bigger cities – but also popular restaurants, cafeterias, and other places influencers go to.

            When you’ve found an Instagram influencer that you’d like to work with, you can check profiles that are similar to theirs. For that, click on the little 🔽 button next to the “Message” button on their profile when on mobile or the little arrow button next to “Follow” when on desktop. This way, you will be given a list of similar accounts that you might be interested in!



            Similar Instagram users to @theannaedit

            3. Using influencer search platforms

            As finding bloggers manually might be very time-consuming, we’d recommend using an influencer search engine – such as Promoty! Our Influencer Discovery gives you access to our global database of Instagram and TikTok influencers with a wide set of filters.

            If you’re searching for UK-based bloggers, you can set the influencer’s location to the United Kingdom or London and make the word ‘blogger’ compulsory in their bio. Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria.

            If you’re searching for bloggers with a UK audience, you can filter our global database by the influencer’s audience. This way, you’ll find collaboration partners whose audience matches your target group!

            Additionally, you can narrow your search by the influencer’s followers, age, interests, and other criteria. If you’re looking for bloggers, just type “blog” or “blogger” in the Keyword in bio filter. If you’re looking specifically for, let’s say, lifestyle blogs, add “lifestyle” as a filter.

            If your brand’s target audience is 25-34 yo women, set the Audience filters accordingly. That helps you to find exactly the right influencers for your brand 🤍

            screenshot: list of UK bloggers and bloggers in London

            Searching for UK-based Instagram influencers on Promoty Discovery

            For every TikTok and Instagram influencer, you can also see their social media statistics, engagement rate, audience demographics, followers’ credibility (including fake followers), notable followers, similar profiles, and much more. Here’s what the influencer insights report looks like! 👇🏼

            Instagram user's @zoesugg's statistics on Promoty

            @zoesugg Instagram profile on Promoty Discovery

            To sum it up: the best ways to find bloggers in the UK

            In general, there are several ways to find bloggers for your influencer campaigns. You can try searching manually on Google or social media – but we recommend using an influencer search tool. That would help you to save hours of time and find much better influencers.

            Create a free account and try it yourself! 👇🏼

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