How to check for fake followers of an influencer?
Unfortunately, the attractiveness of the influencer “job title” and intense competition in the field has led to the fact that marketers can’t choose their creators blindfolded – you may pay for big numbers, but the end result could turn out not so great....
Influencer marketing trends 2022 overview 👀
Influencer marketing is continuing its growth: in 2021, influencer marketing spending grew 42%, reaching $13.8 billion. By the end of 2022, it is projected to reach $15 billion. Rapid growth, of course, also means rapid change. Here are 10 influencer marketing trends...
Long-term influencer partnerships work the best – here’s why
The rapid growth in Instagram influencer marketing has led to constant changes: what worked a few years ago may no longer work today. Whereas in the past, it has been popular to do one-off collaborations and work with one or two major influencers in order to achieve...
4 tips on using influencer marketing for e-commerce
E-commerce is growing rapidly, especially in recent years. Therefore, directing people to online stores and product pages is an increasingly popular goal in influencer marketing. How to leverage influencer marketing for e-commerce to get the best results? Here are...
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