For brands | Promoty

How to measure influencer marketing?

by Kadi Pirn | May 16, 2022 | For brands

The last step in any influencer marketing campaign should be measuring the results: that helps you to decide which influencers to use in the future also and what the budget for your next campaign should be. Here’s your guide on how to measure influencer...

Here’s why you should prefer Instagram micro-influencers

by Kadi Pirn | Apr 29, 2022 | Blog, For brands

When it comes to choosing which Instagram influencers to work with, it’s usually not about the number of followers. Actually, it’s the other way around: Instagram micro-influencers often bring much better results than famous influencers with millions of followers!...

How to write an influencer campaign brief that works

by Marelle Ellen | Apr 24, 2022 | For brands

A successful influencer campaign starts with a well-written influencer campaign brief. To make it easier for you, we have listed some aspects that should definitely be included in the campaign brief! What is an influencer campaign brief? In short, it’s a document that...

Instagram Reels guide: get the most out of your influencer collaborations

by renate | Apr 15, 2022 | Blog, For brands, For influencers

More and more brands are using the Instagram Reels format for influencer collaborations. For a reason: reels as a short and catchy video format that conveys information and creates emotions in a short time. Moreover, on average, reels have 22% higher reach than posts...

Here’s your guide on choosing influencers 📝

by Marelle Ellen | Apr 2, 2022 | For brands

Choosing influencers for your brand is not an easy task – in 2023, the number of Instagram accounts is projected to reach nearly 1.2 billion. How to choose influencers for your brand? Here’s a full guide on choosing influencers, based on their content, previous...

How to use Instagram marketing: 11 practical tips

by Kadi Pirn | Mar 28, 2022 | Blog, For brands

As we’re mediating influencer and brand collaborations, we are using Instagram marketing on a daily basis. Based on the experience, we wrote down 11 practical tips on how to use Instagram marketing to get the most out of it. Among them there are some well-known tips...