October, 2022 | Promoty

9 reasons to prefer influencer marketing software over standard marketing tools

by Marelle Ellen | Oct 21, 2022 | relationships

Influencer marketing is one of the fastest-growing areas in today’s highly competitive marketing scene. 93% of marketers have worked with an influencer, and many have continued to do so over the years. Working with influencers has its benefits. It provides excellent...

Top 10 bloggers in Paris – and how to find more

by Marelle Ellen | Oct 18, 2022 | bloggers, Europe

Finding Paris-based French bloggers is not an easy task – there are so many of them! To make it easier for you, we’ve compiled a list of top bloggers in Paris, a short introduction of every blogger, and some guidelines on finding more local bloggers in your...

Your guide to growing your brand with brand ambassadors

by Marelle Ellen | Oct 13, 2022 | for brands, relationships

You have probably heard about brand ambassadors: many world-class brands are known for their world-famous ambassadors. But what is a brand ambassador, why do they bring better results than regular influencers, and how to build your own brand ambassador program? In...

Case studies of micro-influencer campaigns we’ve loved

by Marelle Ellen | Oct 12, 2022 | case studies, for brands

During the last years, we’ve run over 5,000 influencer campaigns all over the Baltics, Scandinavia, and the Netherlands – mostly working with micro-influencers as they have higher engagement and stronger bonds with their followers. Here are some micro-influencer...

Long-term influencer partnerships work the best – here’s why

by Marelle Ellen | Oct 10, 2022 | for brands, relationships, trends

The rapid growth in influencer marketing has led to constant changes: what worked a few years ago may no longer work today. One of the strongest trends is one-off collaborations being replaced with long-term influencer partnerships and brand ambassadorship. There’s a...