by Marelle Ellen | Dec 4, 2023 | for brands
Influencer marketing has emerged as a powerful tool for brands seeking to enhance their visibility and connect with a broader audience. This comprehensive guide aims to answer your burning questions about using influencer marketing to skyrocket brand awareness....
by Marelle Ellen | Nov 27, 2023 | basics, finding, for brands, TikTok
Finding TikTok influencers is not an easy task: there are over 1 billion active TikTok users worldwide! How to find TikTok influencers for your brand? Here’s our guide to finding the right creators! 👇🏼 1. Searching manually on TikTok2. Using a TikTok influencer search...
by Marelle Ellen | Nov 7, 2023 | Blog, for brands, trends
Influencer marketing is continuing its growth: in 2023, the field was expected to grow a further 29% to an estimated $21.1 billion, and continue growing in 2024. Rapid growth, of course, also means rapid change. Here are 9 influencer marketing trends you can expect to...
by Marelle Ellen | Oct 30, 2023 | for brands, relationships
You have probably heard about brand ambassadors: many world-class brands are known for their world-famous ambassadors. But what is a brand ambassador, why do they bring better results than regular influencers, and how to build your own brand ambassador program? In...
by Marelle Ellen | Oct 20, 2023 | for brands
When it comes to influencer marketing, scaling your campaigns is crucial for growth. By overseeing thousands of influencer campaigns, we’ve learned that it’s all about optimizing your pool of influencers and building meaningful relationships. Here are 6 tips on...
by Marelle Ellen | Sep 30, 2023 | basics, for brands
Influencer marketing is one of the fastest-growing fields of marketing: from $8 billion in 2020, the industry has now grown to 21.1 billion dollars. So if you aren’t using influencers for your brand yet, you are missing out. Here’s a full guide to influencer...
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